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Added 54 mins ago
OA
Industrial Red Seal Electrician
Oldcastle APG
Delta, BC
- Other
…utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're a trusted and strategic partner to engineers, contractors, distributors,…
Added 1 hour ago
RP
Property Administrator - Ottawa
Rhapsody Property Management Services
Ottawa, ON
- $50,000 to $55,000 CAD / year
- Full-time
Reporting to the General Manager, the Property Administrator will assist the team with various administrative tasks including rent collection, providing accurate and timely financial…
Added 2 hours ago
DC
Senior Manager, Client Service
DATA Communications Management Corp
Richmond Hill, ON
- $75,000 to $85,000 CAD / year
- Full-time
As a Senior Manager, Client Services, you will take ownership of key enterprise relationships and help shape how client service is delivered. You’ll be the single point of accountability…
Added 2 hours ago
TE
Marketing Manager
THE EMPIRE LIFE INS. CO
Kingston, ON · Toronto, ON
- Full-time
- Contract
Empire Life is looking to hire a Group Marketing Manager to join our Marketing team! We are actively seeking candidates to fill a current, open position.
Added 2 hours ago
OF
Director, Investigations
Ombudsman For Banking Services and Investments
Toronto, ON
- Full-time
Ensuring that each Manager, Investigations is supported with appropriate resources to effectively manage their teams and accomplish their team objectives, including:
Added 2 hours ago
DP
BD & Marketing Manager - Disputes
DLA Piper Canada LLP
Vancouver, BC · Toronto, ON
- $140,000 to $165,000 CAD / year
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Convergint Technologies Ltd
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…and contract documentation and facilitation of project team communications. The project administrator provides support, advice, resources and guidance to clients, contractors and Convergint…
Added 2 hours ago
HC
Human Resources Coordinator
Hartmann Canada Inc
Brantford, ON
- $60,000 to $62,000 CAD / year
- Full-time
Reporting to the Human Resources Manager, the HR Coordinator provides administrative and operational support across the Human Resources function and Head Office. The role is responsible for…
Added 2 hours ago
CC
Bilingual Signature Programs, Relay For Life Youth Specialist
Canadian Cancer Society
NS
- Full-time
Reporting to the Manager of Relay For Life Youth (RFLY), Signature Programs, the Relay For Life Youth Specialist will work as part of the national RFLY team to actively solicit new business…
Added 2 hours ago
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Coordinator, Signature Events & Partnerships (Contract)
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- $45,900 to $48,000 CAD / year
- Full-time
- Contract
Reporting to the Manager, Signature Events & Partnerships, the Coordinator supports the successful planning and execution of Kids Help Phone’s events and national fundraising initiatives…
Added 2 hours ago
GW
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Calgary, AB
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Added 2 hours ago
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Manager, Quality Assurance
Ontario College Of Pharmacists Ordre des Pharmaciens de L Ontario
Toronto, ON
- $132,000 to $165,000 CAD / year
- Contract
In collaboration with Communications, manage all communication activities of QA related information for internal and external audiences.
Added 2 hours ago
B
Social Media Manager
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Vaughan, ON
- Full-time
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Added 2 hours ago
Account Manager_Operations_Cleaning_Industry_London
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London, ON · St. Thomas, ON · Woodstock, ON
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Added 3 hours ago
MH
Sales Consultant - Medicine Hat
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Added 3 hours ago
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Added 3 hours ago
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Added 3 hours ago
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Toronto, ON · North York, ON
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Added 4 hours ago
GS
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Added 5 hours ago
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Added 5 hours ago
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…the direction and supervision of the Home and Community Care Manager, the Senior Manager of Primary and Clinical Care and the Director of…
Added 5 hours ago
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Client success manager
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Bachelor’s degree in Business, Communications, or related field
Added 5 hours ago
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- $70,000 to $100,000 CAD / year
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Added 5 hours ago
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Groupe Dynamite

Sr Specialist Performance Creative

Mont-Royal, QC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 8, 2026
Experience: 5 to 7 years of experience in creative strategy, paid social or performance marketing, in retail, E-commerce, DTC or an agency;
Posting language: English
Posted: Oct 9, 2026

Original job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

Reporting to the Manager, Paid Media, the Ad Creative Strategist is accountable for the creative performance of paid social and digital media. This role informs overall marketing and social strategy with performance data and platform insights, and tailors it for paid media so that what we run is built to perform on each platform.

Working closely with the Creative, Social and Marketing teams, the Senior Creative Strategist translates brand direction into paid-ready briefs, designs and runs structured creative tests, and feeds the learnings back into the wider creative conversation to help grow traffic and sales.

The ideal candidate lives in Meta, TikTok and Snapchat, understands what makes a thumb stop, and can explain with data why one concept outperformed another. You are as comfortable writing a creator brief as you are reading a creative breakdown by hook, angle and format, and you know how to influence without owning.

Key Responsibilities

Accountable for the creative performance of paid social: monitor results by concept, format, hook and audience, and drive the recommendations on what to iterate, scale or retire;
Inform the Social and Marketing teams' creative strategy with paid performance insights, audience learnings, platform trends and competitor creative, and share them regularly in a form the teams can act on;
Tailor approved brand and campaign creative for paid media: adapt concepts, hooks, messaging hierarchy, formats and lengths to each platform and funnel stage while staying true to brand direction;
Design and run a structured creative testing roadmap with hypotheses, variables, budgets and read-out dates, aligned to the promotional calendar and seasonal moments, and report on learnings;
Identify organic and creator content with paid potential and partner with the Social team on selecting, adapting and amplifying it, including Spark Ads and partnership ads;
Work with media buyers to align creative rotation, refresh cadence and fatigue management with budgets and funnel goals;
Track competitor and category creative, and new ad formats, and turn them into concept suggestions and test proposals;
Build and maintain a creative insights library that Creative, Social and Marketing can use when planning content.

To qualify for this role, you must have

Undergraduate degree in Marketing, Communications, Business or a related field, preferably;
5 to 7 years of experience in creative strategy, paid social or performance marketing, in retail, E-commerce, DTC or an agency;
Hands-on experience with Meta Ads Manager and TikTok Ads Manager;
Snapchat experience an asset;
Strong writing and briefing skills, and the ability to give clear, constructive feedback to designers, editors and creators;
An analytical mindset: comfort with creative metrics such as hook and hold rate, CTR, CVR, CPA and eROAS, and with tools such as Funnel or Motion;
Excellent presentation, communication and stakeholder skills, with a track record of influencing teams you do not manage;
Strong project management and attention to detail;
Bilingualism (French and English) is required for daily communication with suppliers, employees, and stakeholders, both within and outside of Quebec.

At GDI, You Will Be Part Of a Growing Organization That Understands The Importance Of Investing In People And Offers You

A comprehensive compensation package that includes performance-driven bonuses;
A group retirement savings program with employer matching;
Flexible group insurance with personalized coverage that meets your needs;
An employee discount at Garage and Dynamite;
Exclusive private sample sales;
A flexible vacation policy;
And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…

No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

Apply About employer

More about this job

Responsibilities

Lead the creative performance strategy for paid social and digital media by analyzing results, developing structured creative tests, and recommending which concepts to iterate, scale, or retire. Adapt brand creative for platforms and funnel stages, collaborate with Social, Creative, Marketing, and media buying teams, and share actionable insights and learnings.

Requirements

A degree in Marketing, Communications, Business, or a related field is preferred, along with 5–7 years of experience in creative strategy, paid social, or performance marketing. Candidates need hands-on Meta and TikTok Ads Manager experience, strong analytical, writing, briefing, communication, and project management skills, and fluency in French and English.

Skills

Creative Strategy
Paid Social Advertising
Performance Marketing
Meta Ads Manager
TikTok Ads Manager
Snapchat Advertising
Creative Testing
Data Analysis
Copywriting and Briefing
Stakeholder Influence
Project Management
Performance Metrics
Creator Partnerships
Competitor Analysis
Platform Trend Analysis
Bilingual Communication

Benefits

Performance-Driven Bonuses
Flexible Group Insurance
Employee Discount
Private Sample Sales
Flexible Vacation Policy

Visa sponsorship

Not detected in the job text

Keywords

Paid Social
Digital Media
Creative Strategy
Meta Ads Manager
TikTok Ads Manager
Snapchat
Performance Marketing
Retail
E-Commerce
Direct-to-Consumer
Creative Testing
Creative Briefs
Hook Rate
Hold Rate
Click-Through Rate
Conversion Rate
Cost per Acquisition
eROAS
Funnel
Motion
Spark Ads
Partnership Ads
Creative Rotation
Ad Fatigue Management
Audience Insights
Competitor Creative
Creator Content
Promotional Calendar
Seasonal Campaigns
French and English

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