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Added 53 mins ago
E
US Corporate Tax - Waterloo - Manager
EY
Toronto, ON
- Full-time
As a US Tax Manager in EY’s U.S. Tax Practice, you’ll lead and supervise complex tax engagements, delivering high‑quality compliance services and innovative tax planning for multinational…
Added 53 mins ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Lead the annual operating and capital budgeting processes, forecasting activities, and long-range financial planning.
Added 53 mins ago
J
Senior Manager, Technical Architecture
Jobgether
Canada
- Full-time
You will lead a high-performing team of Technical Architects while remaining actively engaged as a player-coach and trusted technical advisor.
Added 1 hour ago
Retail Experience Lead
Fire & Flower Inc.
Beaumont, AB
The Retail Experience Lead is responsible for opening and closing duties, overseeing daily operations, and supervising staff during an assigned shift.
Added 1 hour ago
J
Director, Integrated Specialty Practices
Jobgether
Canada
- Full-time
The Director, Integrated Specialty Practices will lead business development across strategically important specialty healthcare networks, helping expand access to innovative diagnostic and…
Added 1 hour ago
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Senior Backend Engineer .NET & Python
PosiTrace
Vancouver, BC
- Full-time
Collaborate with the Rails team, DevOps, and QA; work with the Engineering Team Lead and VP of Engineering on technical direction
Added 1 hour ago
Director of Software Development R&D - AI
Siemens
Saskatoon, SK
…electronic systems design lifecycle. In this role, you will lead the development and production deployment of industrial-grade generative and agentic AI capabilities that are purpose-built…
Added 1 hour ago
IB
General Manager (Contract)
Indigo Books & Music
Thunder Bay, ON
- $57,000 to $93,000 CAD / year
- Full-time
…store culture that promotes employee engagement, growth, and…
Added 2 hours ago
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Front of House - Supervisor
Moxies
Barrie, ON
- Full-time
Our restaurants are industry leaders in team development and offer unique opportunities for personal growth, regardless of where you are at in your career. You will be sure to make…
Added 2 hours ago
Project Manager (Asset Management)
Region of Waterloo
Kitchener, ON
…class community. Plans, designs, and manages the continued development of asset management and decision support systems to facilitate funding, operations, and maintenance of infrastructure…
Added 2 hours ago
PS
Product Owner / Senior Product Owner, GenAI and Digital Workplace (Temporary – 12 months)
Public Sector Pension Investment Board
Montreal, QC
- Full-time
Lead complex or enterprise-wide product mandates with a high degree of autonomy; shape multi-year roadmaps and investment priorities; influence senior stakeholders; navigate ambiguity and…
Added 2 hours ago
Grid Operations Field Mgr
Hydro One Networks Inc
ON · Essa, ON
Monitor effectiveness of the program, participate/lead accident/incident investigations as required and initiate corrective action.
Added 2 hours ago
Manager, Customer Energy Management (Large Customer)
Toronto Hydro
Toronto, ON
…support electrification, sustainability, resilience, and economic development objectives. Working collaboratively across the organization and with external partners, you will help customers…
Added 3 hours ago
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AI-Native Customer Experience Associate (Mandarin and English)
Snaplii
Toronto, ON · Etobicoke, ON
- $42,000 to $48,000 CAD / year
- Full-time
Interview: a screening call in both languages with our HR lead, then one short exercise. We hand you a real, untidy support thread and ask you to write the steps you would follow next time.…
Added 3 hours ago
M
Senior Manager, Organic Growth
Mistplay
Toronto, ON
- $120,000 to $165,000 CAD / year
- Full-time
…problems that do not yet have an obvious playbook. You will lead an internal team and external agency partners while working closely with performance marketing/UA, product, brand, and…
Added 4 hours ago
S
Meat - Certified Meat Cutter TF - Part time
Sobeys
Port Moody, BC
- Part-time
Lead, train, and motivate team members to deliver exceptional service and meet department goals.
Added 4 hours ago
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Senior Forward Deployed Engineer
Greenlight Consulting
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Lead technical discovery workshops with C-suite, IT architects, and operations leaders - identifying high-value AI automation opportunities and translating complex operational workflows…
Added 4 hours ago
SM
Associate Director
S M Software Solutions Inc
Toronto, ON
- Full-time
Knowledge of data lifecycle and hands-on experience with application development and AI tooling.
Added 4 hours ago
SM
Associate Director
S M Software Solutions Inc
Toronto, ON
- Full-time
Knowledge of data lifecycle and hands-on experience with application development and AI tooling.
Added 4 hours ago
SM
Associate Director
S M Software Solutions Inc
Toronto, ON
- Full-time
Knowledge of data lifecycle and hands-on experience with application development and AI tooling.
Added 4 hours ago
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Associate Director - Halifax
S M Software Solutions Inc
Halifax, NS
- Full-time
Knowledge of data lifecycle and hands-on experience with application development and AI tooling.
Added 4 hours ago
SM
Associate Director - Halifax
S M Software Solutions Inc
Halifax, NS
- Full-time
Knowledge of data lifecycle and hands-on experience with application development and AI tooling.
Added 4 hours ago
SM
Associate Director - Halifax
S M Software Solutions Inc
Halifax, NS
- Full-time
Knowledge of data lifecycle and hands-on experience with application development and AI tooling.
Added 5 hours ago
J
Director, Product Marketing
Jobgether
Canada
- Full-time
The Director, Product Marketing will lead the commercial strategy for a portfolio of innovative technology services and solutions.
Added 6 hours ago
E
Product Manager
Eurofase
Richmond Hill, ON
- Full-time
Maintain the rolling 24-month product roadmap by channel, aligned to business objectives and the new product development calendar.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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