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Added 6 mins ago
CI
Account Executive - Emerging & Commercial Acc
CloudKettle Inc
Toronto, ON
- Up to $120,000 CAD / year
- Full-time
This is an excellent opportunity for a Business Development Manager, Sales Development Manager or other person in a quota carrying role to take the next step in their career. The role is…
Added 6 mins ago
PC
Intermediate Bridge Engineer
Parsons Corporation
Halifax, NS
- Full-time
…grow in client relations, project management, and business development. As a member of the team, you will report to the Bridge Engineering Manager and collaborate on a variety of…
Added 6 mins ago
CF
Business Account Manager
Canadian Fiber Optics Corp
Edmonton, AB
- Full-time
As an Account Manager, you will own business development within an assigned Alberta territory. Your primary focus will be acquiring new customers while also identifying opportunities to…
Added 19 mins ago
AW
Gestionnaire de comptes bilingue/ Bilingual Account Manager
Agilus Work Solutions
Montreal, QC
- $60,000 to $70,000 CAD / year
- Full-time
Agilus by Synergie is recruiting for a Bilingual Account Manager - Technology in the Staffing Services Sector in a hybrid work environment in Montreal, Quebec.
Added 20 mins ago
Hearing Care Professional - Pickering ON
Demant Group
Pickering, ON
Reporting to our Regional Manager, you will be responsible for delivering excellent client care demonstrated by performing the following duties and responsibilities:
Added 20 mins ago
JG
Sales Manager
Jacuzzi Group
Remote, Canada
- Full-time
- Remote
Jacuzzi Group is seeking a Sales Manager to drive sales growth within an assigned territory. This role manages a network of dealers while identifying and developing new market opportunities…
Added 20 mins ago
JG
Sales Manager
Jacuzzi Group
Remote, Canada
- Full-time
- Remote
Jacuzzi Group is seeking a Sales Manager to drive sales growth within an assigned territory. This role manages a network of dealers while identifying and developing new market opportunities…
Added 20 mins ago
JG
Sales Manager
Jacuzzi Group
Remote, Canada
- Full-time
- Remote
Jacuzzi Group is seeking a Sales Manager to drive sales growth within an assigned territory. This role manages a network of dealers while identifying and developing new market opportunities…
Added 20 mins ago
JG
Sales Manager
Jacuzzi Group
Remote, Canada
- Full-time
- Remote
Jacuzzi Group is seeking a Sales Manager to drive sales growth within an assigned territory. This role manages a network of dealers while identifying and developing new market opportunities…
Added 20 mins ago
JG
Sales Manager
Jacuzzi Group
Remote, Canada
- Full-time
- Remote
Jacuzzi Group is seeking a Sales Manager to drive sales growth within an assigned territory. This role manages a network of dealers while identifying and developing new market opportunities…
Added 20 mins ago
Senior Manager, Social & Integrated Campaigns
Later
Vancouver, BC
We’re looking for a Senior Manager, Social & Integrated Campaigns to develop and bring to life differentiated, platform-native campaigns across organic social, influencer, and CTV.
Added 34 mins ago
VS
Residence Supervisor
Vita Student
Manchester, NS
- Full-time
Whilst we aren’t necessarily looking for an experienced manager, we are looking for someone who has played a key role in supporting, mentoring, guiding and coordinating colleagues in a…
Added 34 mins ago
EI
Sales Manager – Architectural & Municipal Products
Elitez India
Woodstock, ON
- Full-time
Develop and execute a targeted Canadian sales and business development strategy.
Added 34 mins ago
OM
Social Strategist
Omnicom Media
Montreal, QC
- Full-time
Creo is looking for a Social Strategist to help lead organic social, community management, social listening and day-to-day client account management across our growing social practice.
Added 34 mins ago
OM
Social Strategist
Omnicom Media
Toronto, ON
- Full-time
Creo is looking for a Social Strategist to help lead organic social, community management, social listening and day-to-day client account management across our growing social practice.
Added 34 mins ago
CA
Account Executive - Emerging & Commercial Acc
CloudKettle, a Bell Canada company
Toronto, ON
- Full-time
This is an excellent opportunity for a Business Development Manager, Sales Development Manager or other person in a quota carrying role to take the next step in their career. The role is…
Added 34 mins ago
F
Manager, Marketing Operations & AI
Flywheel
Toronto, ON
- Full-time
We're looking for an Manager, Marketing Operations & AI to join our team as part of our Sales function. This role will play a critical role in optimizing our sales AI-powered technology…
Added 34 mins ago
F
R2026-199 Business Development Representative
Flywheel
Toronto, ON
- Full-time
We are currently hiring a Business Development Representative to power our sales growth in the North American and EMEA markets. This role supports our sales team for our Enterprise segment…
Added 34 mins ago
F
Senior Commerce Specialist
Flywheel
Toronto, ON
- Full-time
Manage account portfolios and conduct strategic reviews across retail and media channels
Added 34 mins ago
F
Senior Commerce Specialist
Flywheel
Toronto, ON
- Full-time
Manage account portfolios and conduct strategic reviews across retail and media channels
Added 36 mins ago
E
Sales Development Manager
EcoVadis
Toronto, ON
- Full-time
This new role reports directly to the Senior Manager, Global Sales Development and will be responsible for managing the Sales Development team across the Americas (AMS) region. The Sales…
Added 49 mins ago
FR
Condominium Manager
FirstService Residential Canada
Toronto, ON
- Full-time
…benefits, career training, and support for continued professional…
Added 49 mins ago
JG
Sales Manager
Jacuzzi Group
Regina, SK
- Full-time
Jacuzzi Group is seeking a Sales Manager to drive sales growth within an assigned territory. This role manages a network of dealers while identifying and developing new market opportunities…
Added 49 mins ago
KG
Assistant Controller
Kelowna's Gospel Mission
Kelowna, BC
- Full-time
…reporting. The Assistant Controller also contributes to the development and continuous improvement of financial systems and…
Added 49 mins ago
JG
Sales Manager
Jacuzzi Group
Thunder Bay, ON
- Full-time
Jacuzzi Group is seeking a Sales Manager to drive sales growth within an assigned territory. This role manages a network of dealers while identifying and developing new market opportunities…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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