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Added 10 mins ago
M
Analyste, systèmes et opérations RH l People Operations Systems Analyst
Medisca
Montreal, QC
- Full-time
Added 25 mins ago
TV
Director, Health and Wellness
The Vantage Talent Group
Burlington, ON
- $110,000 to $135,000 CAD / year
- Full-time
A client of ours is seeking a Director, Health & Wellness to lead and grow its health and wellness offering. This is a senior, client-facing role combining subject-matter expertise,…
Added 55 mins ago
RD
Technical Sales Representative
Randstad Digital
Toronto, ON · Greater Toronto Area, Canada
- $100,000 to $120,000 CAD / year
- Full-time
…Canadian market. Working in close collaboration with the Managing Director, you will actively prospect, build customer relationships, open doors, and expand distribution channels for…
Added 1 hour ago
OS
(TEMPORARY FULL TIME) SENIOR CLINICAL RESEARCH ASSOCIATE - RESEARCH AND ACADEMICS
Ontario Shores Centre for Mental Health Sciences
Whitby, ON
- Full-time
This position reports to the Director, Research and Academics with academic supervision provided by the Endowed Chair, Applied Mental Health Research.
Added 1 hour ago
BT
National Account Manager
Bumper To Bumper Auto Parts
Brampton, ON
- Full-time
We are looking for someone seeking exciting new opportunities as National Account Manager for our thriving team covering Ontario and the Atlantic provinces. The successful person will be an…
Added 1 hour ago
TV
Finance Administrator (Full-Time, Ongoing Contract)
Thames Valley Family Health Team
London, ON
- Full-time
Perform other duties as assigned by the Finance Lead or Executive Director, Performance and People
Added 1 hour ago
SC
Director's Administrative Assistant
Strathcona County
Sherwood Park, AB
- Full-time
Reporting to the Director of Financial and Strategic Services, this Director’s Administrative Assistant provides leadership and coordination for the day-to-day operation of the Director’s…
Added 3 hours ago
PH
Supervisor, Facilities Maintenance & Operations
Provincial Health Services Authority
Vancouver, BC
- Full-time
…with clinical leadership, and monitors progress, taking into account for any risks or unexpected occurrences, as required. Liaises with colleagues in the industry to share information and…
Added 3 hours ago
G
Procurement Specialist
Gainrep
Richmond, BC
- Full-time
…and optimize the Canadian vendor network. Reporting to the Director of Procurement, the position contributes to cost savings, compliance, and operational…
Added 3 hours ago
WC
National Key Account Manager (Auto)
Wurth Canada
Guelph, ON
- Full-time
This position is ideally located in the greater GTA and surrounding area. As a National Key Account Manager, you will contribute to our long-term business growth strategy for Wurth Canada.
Added 4 hours ago
D
Account Manager (Hospitality & Tech) - US Market (M/W)
Dayuse.com
Montreal, QC
- Full-time
Dayuse is looking for its next Account Manager to conquer the North American market by joining our Sales & Account Management team based in our Montreal office. You will report to Yves, our…
Added 4 hours ago
Account Director (Freelance)
DEPT®
Toronto, ON
As an Account Director, you will be responsible for building strong relationships with clients at all levels including strategic input, and overseeing the delivery of a wide variety of…
Added 6 hours ago
RT
Procurement Specialist
Recycle Track Systems
Richmond, BC
- Full-time
…and optimize the Canadian vendor network. Reporting to the Director of Procurement, the position contributes to cost savings, compliance, and operational…
Added 6 hours ago
RT
Procurement Specialist
Recycle Track Systems
Richmond, BC
- Full-time
…and optimize the Canadian vendor network. Reporting to the Director of Procurement, the position contributes to cost savings, compliance, and operational…
Added 7 hours ago
CC
Sales Associate
CONMED Corporation
AB · Edmonton, AB
- Full-time
…Marketing Specialist, Marketing, District Manager or Regional Director) to develop optimal…
Added 7 hours ago
CC
Sales Associate
CONMED Corporation
Calgary, AB
- Full-time
…Marketing Specialist, Marketing, District Manager or Regional Director) to develop optimal…
Added 7 hours ago
SL
Senior Data Scientist
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
- Full-time
Reporting to the Director, Data Science, as a Senior Data Scientist you will focus on supporting Canadian business units in accelerating the growth and application of advanced analytics in…
Added 8 hours ago
T&
Director, Cost and Commercial Management (Real Estate)
Turner & Townsend
Toronto, ON
- Full-time
You are an experienced Director in Cost Management and Estimation with 10+ years experience, seeking your next step or are currently working in a similar role within a comparable…
Added 8 hours ago
C
Analyst, HR Service Center, Benefits and Absences
Couche-Tard
Laval, QC
- Full-time
Reporting to the Director of Benefits, you will be responsible for providing support to the team regarding process improvements, testing, integrations, and projects.
Added 8 hours ago
NC
Receptionist (Maternity Leave Replacement)
Newfoundland Capital Corporation Limited
Montreal, QC
- Full-time
…position based at our Montreal office. In this role, you are the director of first impressions and a key player in our daily…
Added 9 hours ago
MU
Laboratory Technician
McGill University
Brown Student Serv.
- Full-time
…apply through this Career Site. Login to your McGill Workday account and apply to this posting using the Find Jobs report (type Find Jobs in the search…
Added 9 hours ago
MU
Case Manager
McGill University
Brown Student Serv.
- Full-time
…apply through this Career Site. Login to your McGill Workday account and apply to this posting using the Find Jobs report (type Find Jobs in the search…
Added 9 hours ago
MU
Wellness Advisor (Athletics & Recreation)
McGill University
Brown Student Serv.
- Full-time
…apply through this Career Site. Login to your McGill Workday account and apply to this posting using the Find Jobs report (type Find Jobs in the search…
Added 9 hours ago
LC
Chief Financial Officer
Lakefield College School
Lakefield, ON
- Full-time
Provide senior level leadership and coaching to a team comprised of Director of Finance, Business and Accounting staff and School Stores
Added 9 hours ago
COORDINATOR TRAINING & DEVELOPMENT
City of Toronto
Toronto, ON
Conducts research, designs, develops and manages learning initiatives to ensure that such research takes into account developments within the field, corporate policies and practices,…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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