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Added 3 mins ago
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Clinical Trial Business Development Specialist
NPAworldwide
Montreal, QC
- Full-time
Montreal, QC rapidly growing CRO drug testing research organization is looking for a Senior Business Development Manager (5 to 10 years' experience) to advance their already very successful…
Added 3 mins ago
Hydropower Senior Manager - Digital - North America
Hatch
Mississauga, ON
Actively contribute to account planning, pipeline development, and growth strategy execution in collaboration with Key Account Managers and Digital Solution leaders
Added 19 mins ago
WC
Sr System Account Manager LC & MS
Waters Corporation
AB · BC
- Other
Waters is seeking a dynamic individual to fill the position Account Manager located in the Western Canada area. Responsibilities include driving sales of our full range of products and…
Added 33 mins ago
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ACCOUNT MANAGER
North American Security Services, Inc.
Mississauga, ON
- Full-time
Onyx-Fire Protection Services Inc. is the fastest growing full-service fire protection company. Currently, we are seeking an Account Manager to support our growing client base!
Added 48 mins ago
EF
Part-Time Retail Sales Representative for General Mills/Blue Buffalo - Mississauga
Encore Field Marketing Solutions Inc.
Mississauga, ON · ON, Mississauga, CA-ON
- Part-time
The Role: Part-Time Retail Sales Representative - Mississauga, ON - Approx. 29 hours/week
Added 1 hour ago
WC
(CAN) Over-the-Counter Associate
Walmart Canada
Kelowna, BC
- Full-time
Maximizing department sales and profit with direction from the Pharmacy Manager.
Added 1 hour ago
BB
Recruitment Account Manager
Barker Black Ltd
Calgary, AB
- Full-time
Added 1 hour ago
WC
National Key Account Manager (Auto)
Wurth Canada
Guelph, ON
- Full-time
This position is ideally located in the greater GTA and surrounding area. As a National Key Account Manager, you will contribute to our long-term business growth strategy for Wurth Canada.
Added 1 hour ago
D
Inside Sales Representative
Dixon
Timmins, ON
- Full-time
…equipment, solutions, and services. In 2023, Sonepar achieved sales of €33.3 billion. Present in 40 countries with a dense network of brands, the Group is leading an ambitious…
Added 2 hours ago
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Account Manager (Hospitality & Tech) - US Market (M/W)
Dayuse.com
Montreal, QC
- Full-time
Dayuse is looking for its next Account Manager to conquer the North American market by joining our Sales & Account Management team based in our Montreal office. You will report to Yves, our…
Added 2 hours ago
SB
Branch Coverage Representative
Stanley Black & Decker, Inc.
Mississauga, ON · Waterloo, ON
- Full-time
…Waterloo, Guelph, or West GTA, Ontario and reporting to the Manager, IC National Accounts. This field-based role supports a broad territory including Kitchener, Waterloo, Guelph, Cambridge…
Added 3 hours ago
MC
SERVICE ADVISOR
Mercedes-Benz Country Hills
Calgary, AB
- Full-time
Comprehensive health benefits, Health Spending Account, and RRSP matching
Added 3 hours ago
AC
Bilingual Business Development Manager - FF&E
Aramark Canada
Montreal, QC
- Full-time
Maintain CRM accuracy and sales operations discipline to support territory and account planning.
Added 3 hours ago
OR
Account Consultant (Sales & Marketing) + Signing Bonus - North York
OSL Retail Services
Toronto, ON · North York, ON
- Full-time
At OSL, we hire passionate, driven people to be those sales leaders and who are ready for their next big career move. OSL people are professional, willing to adapt and learn new skills, and…
Added 3 hours ago
I
E-Commerce Portfolio Lead
IMGadgets™
Mississauga, ON
- Full-time
Channel Performance Tracking & Mutual Redundancy: Monitor daily/weekly performance dashboards, identifying sales trends, inventory bottlenecks, or listing suppressions, and driving rapid…
Added 3 hours ago
TU
Graduate Management Trainee - Scarborough
targetjobs UK
Toronto, ON · Scarborough Junction, ON
- Full-time
…valuable skills you'll need to manage a business. Everything from sales, marketing and account management to coaching, mentoring and leadership…
Added 3 hours ago
EN
Client Development Manager
Exafield North America (USA)
Quebec, QC
- Full-time
…for a motivated and relationship-focused Client Development Manager to help expand our client base, identify new business opportunities, and strengthen our presence in the healthcare…
Added 5 hours ago
D-
Regional Sales Manager - Farm Retail
DLF - BV
Kawartha Lakes, ON · Lindsay, ON
- Full-time
DLF Canda is currently recruiting for a Regional Sales Manager for our operation located in Ontario. This role will be overseeing Eastern Ontario.
Added 5 hours ago
CC
Sales Associate
CONMED Corporation
AB · Edmonton, AB
- Full-time
This Sales Associate will have the opportunity to participate in selling and promoting ConMed products within a defined geographic territory.This will be accomplished through partnership…
Added 5 hours ago
CC
Sales Associate
CONMED Corporation
Calgary, AB
- Full-time
This Sales Associate will have the opportunity to participate in selling and promoting ConMed products within a defined geographic territory.This will be accomplished through partnership…
Added 6 hours ago
CC
Global Account Manager
Cogent Communications
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Identify new business opportunities within a prescribed Regional Sales Territory via sourcing and Hunting to identify new business opportunities within a global sales territory and target…
Added 6 hours ago
SR
Sr. Leasing Manager
SmartCentres REIT
Vaughan, ON
- Full-time
The Senior Leasing Manager must be client focused, advocate and communicate a positive image of the company, both internally and externally. The Senior Leasing Manager shall take…
Added 6 hours ago
FS
Outside Sales- Parts & Service- Refuse Equipment
Federal Signal Corporation
Toronto, ON
- Full-time
Relevant experience may include; Product Support Manager, Refuse Equipment Specialist, Parts Technician, Parts Advisor, Territory Sales Representative, Refuse Repair Mechanic etc.
Added 7 hours ago
B
Account Manager I, CI
BrokerLink
Kitchener, ON
- Full-time
We are looking for an Account Manager, Commercial Insurance to join our growing team!
Added 7 hours ago
WC
(CAN) Over-the-Counter Associate
Walmart Canada
Surrey, BC
- Full-time
Maximizing department sales and profit with direction from the Pharmacy Manager.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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