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Added 1 hour ago
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Senior Communications Specialist (English Services) (On-Site)
CBC/Radio-Canada
Kelowna, BC
- Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 3 hours ago
LC
Manager, Marketing
Loblaw Companies Limited
Brampton, ON
- Full-time
This role is ideal for a collaborative, highly organized marketer who can balance strategic thinking with hands-on execution and thrives in a fast-paced environment.
Added 5 hours ago
SI
Founding Community & Content Marketing Manager
Strategy Institute
Toronto, ON · Greater Toronto Area, Canada
- Full-time
We’re looking for a community builder who happens to be an excellent marketer.
Added 6 hours ago
Marketing Coordinator - 6 Month Contract
The Canada Life Assurance Company
Toronto, ON
This role is ideal for an early‑career marketer who’s highly organized, detail‑oriented and eager to build hands‑on experience across a broad range of marketing activities.
Added 8 hours ago
TA
Manager, Marketing & Communications
Take a Hike Foundation
Vancouver, BC
- Full-time
…Development Team. We are looking for a seasoned and skilled marketer and digital media expert to join a Development Team that describes themselves as “passionate, hard-working,…
Added 8 hours ago
FT
Digital Marketing Specialist
Fast Tire Co
Vaudreuil-Dorion, QC
- Full-time
We’re looking for a creative, digitally savvy marketer who is passionate about content creation, storytelling, and performance analytics. You’re someone who understands the conversations,…
Added 14 hours ago
M
Senior Manager, Organic Growth
Mistplay
Toronto, ON
- $120,000 to $165,000 CAD / year
- Full-time
This is a highly cross-functional builder role for someone who thinks like a growth marketer, operates with the rigor of a performance marketer, and is energized by cracking growth problems…
Added 21 hours ago
L
Senior Manager - NA Brand Marketing
lululemon
Vancouver, BC
- Full-time
…organization, the Senior Manager, Brand Marketing is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life innovative campaign…
Added 22 hours ago
MS
Product Marketing Manager
Motorola Solutions
Vancouver, BC · BC
- Full-time
As a Product Marketer, you will work across Marketing and the Product Management teams to develop and deliver exceptional marketing for our Envysion solution. You will be tasked with…
Added 23 hours ago
JH
Social Media & Content Lead – 6-Month Contract
JRoss Hospitality Recruiters
Vancouver, BC
- $60,000 to $80,000 CAD / year
- Contract
…luxury and designer products. They are seeking a Social Media & Content Lead to shape how the brand shows up across social and digital channels. This is an opportunity for a creative,…
Added 23 hours ago
Marketing Coordinator - 12 Month Contract
The Canada Life Assurance Company
Toronto, ON
This role is ideal for an early‑career marketer who’s highly organized, detail‑oriented and eager to build hands‑on experience across a broad range of marketing activities.
Added 1 day ago
GC
Marketing Associate, Private Wealth Marketing
Guardian Capital Group
Toronto, ON
- Full-time
…across multiple stakeholders. This role requires a data-driven marketer who can translate business priorities into effective campaigns while maintaining the premium standards expected in a…
Added 1 day ago
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Marketing Content Manager
MEDFAR
Montreal, QC
- Full-time
You’re a writer first, marketer second, and AI power-user by nature. You care deeply about words, but you also understand that great content needs to serve a purpose.
Added 1 day ago
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Marketing Content Manager
Medfar
Montreal, QC
- Full-time
You’re a writer first, marketer second, and AI power-user by nature. You care deeply about words, but you also understand that great content needs to serve a purpose.
Added 1 day ago
JH
Digital Marketing Manager
JRoss Hospitality Recruiters
Calgary, AB
- Full-time
This is an exciting opportunity for a marketer who loves hospitality, travel, food and storytelling, but is equally energized by data, conversion and measurable results. You will help shape…
Added 1 day ago
T
Creative Practice Manager
TD
Toronto, ON
- Full-time
Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch.
Added 1 day ago
SR
Performance Marketing Manger
Serv Recruitment
Kelowna, BC
- Full-time
Channel Acceleration and Content Distribution
Added 1 day ago
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Growth Marketer
Toast
Toronto, ON
- $80,000 to $120,000 USD / year
- Full-time
…encounters every year. They are looking for a hands-on Growth Marketer to design, run, and scale growth experiments that uncover the most effective ways to acquire new healthcare…
Added 1 day ago
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Enterprise Marketing Manager, Partnerships
Docebo
Remote, Canada
- $98,600 to $131,400 CAD / year
- Full-time
- Remote
Support federal campaigns alongside product marketing and the gov sales team: content syndication, event execution, targeted account lists, and partner-led plays (such as Carahsoft).
Added 1 day ago
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Partner Solution Marketing Manager
Entrust
Canada
- Full-time
Entrust is seeking a Partner Product Marketing Manager to develop partner-specific messaging, content, and enablement that help turn strategic relationships into scalable go-to-market…
Added 1 day ago
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Creative Strategist & Producer - Consumer
Kraken
Canada
- Full-time
…work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that…
Added 2 days ago
R
Senior Communications & Marketing Specialist (English Services) (Hybrid/Telework)
Radio-Canada
Whitehorse, YT
- Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 2 days ago
Senior Proposals Specialist
PCL Construction
Ottawa, ON
…engaging the three levels of readership. Graphics are used for content improvement and enhancement which emphasizes the key…
Added 2 days ago
C
Senior Communications & Marketing Specialist (English Services) (Hybrid/Telework)
CBC/Radio-Canada
Whitehorse, YT
- Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 2 days ago
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Demand Generation Manager
Guusto
Canada
- Full-time
We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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