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Added 2 mins ago
PH
Project Manager
Providence Healthcare
Vancouver, BC
- Temporary
Ability to utilize initiative, vision, independent and analytical thinking and creative problem-solving abilities to implement project plans and realize project completion.
Added 16 mins ago
Administrative Assistant - Community & Continuing Education
CAMH
Toronto, ON
Reporting to the Director, Simulation & Digital Education in CAMH Education, and working closely with the Administrative Supervisor, the full-time, permanent Administrative Assistant will…
Added 45 mins ago
ND
director, marketing
Nine Dots Studio
Quebec, QC
- Full-time
Added 45 mins ago
OA
Medical Specialist
Operatic Agency
Hamilton, ON
- Full-time
Operatic Agency isn’t just another creative digital agency - we're a powerhouse of research, strategy, storytelling, and technology that fuels business growth. Named one of Canada’s…
Added 1 hour ago
F
Webber - HR Operations Specialist - Infrastructure Management
Ferrovial
Ottawa, ON · Kanata, ON
- Full-time
…Infrastructure Recruiter position reports to our HR Business Director, supporting all North America (U.S. & Canada) hiring initiatives. This recruiter will be responsible for sourcing and…
Added 1 hour ago
MB
Graphic Designer
MAAX BATH
Montreal, QC
- Full-time
This is a permanent, full-time position (40 hours per week) reporting to the Creative Director.
Added 3 hours ago
J
Sr. Manager of Copy and Brand Storytelling
Jobgether
Canada
- Full-time
Collaborate with the Art Director, Creative Director, and senior Brand leadership to develop new brands from the ground up, including positioning, naming, voice, messaging, and launch…
Added 9 hours ago
CN
Program Lead, Technology & Mobile Hubs
Canadian National Institute for the Blind
Moncton, NB
- $48,888 to $55,000 CAD / year
- Full-time
You’re creative and innovative, always looking for new ways to deliver engaging programs, solve challenges and improve the participant experience.
Added 13 hours ago
MI
Art Director
Marzetti Ientile
Woodbridge, ON
- Full-time
Lead and oversee the creative direction, design concepts, and visual execution of projects, ensuring brand consistency and impactful visual communication.
Added 15 hours ago
C
Lead Supervisor I
Coach
Vaughan, ON
- Full-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 15 hours ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day…
Added 15 hours ago
GA
Social Media Coordinator
GRETA Arcade Bar Street Food
Vancouver, BC
- Internship
Monitor social media channels for guest feedback and escalate issues or complaints to the appropriate internal contact (Managing Partner, GM, Director of Marketing).
Added 15 hours ago
GA
Marketing Coordinator
GRETA Arcade Bar Street Food
Vancouver, BC
- Internship
…to the National Social Media Manager, and is overseen by the Director of Marketing. The ideal candidate for this positon will be able to work a minimum of 1 shift per week in-store as a…
Added 17 hours ago
GC
Client Strategy Lead
GIANT Creative
London, ON
- $80,000 to $100,000 CAD / year
- Full-time
You will report to the CEO and work closely with the Senior Leadership Team - CTO and Director of Product & Operations - and cross-functionally with strategy, creative, web tech and other…
Added 17 hours ago
LC
Game Programming Instructor – C++ / C# (Sessional Faculty)
LaSalle College Vancouver
Vancouver, BC
- Full-time
Reporting to the Program Director of Media Arts, the instructor may teach introductory and intermediate programming courses where students develop skills in:
Added 18 hours ago
FC
Producteur bilingue, Affaires de la société / Corporate Affairs Producer Bilingual
Fidelity Canada
Montreal, QC
- Full-time
Added 20 hours ago
C
Lead Supervisor I
Coach
Rocky View No 44, AB · Rocky View County, AB
- Full-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 1 day ago
W
FX Supervisor, CG (Feature)
WildBrain
Vancouver, BC
- Full-time
…delivering all effects work on the project. They act as both a creative and technical leader, ensuring that the FX department’s work aligns with the Director’s vision while remaining…
Added 1 day ago
CM
Head of Development
C3 Media Inc
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Cineflix Media is looking for a bold and commercially minded creative Head of Development to originate, secure, and convert a high-performing slate of projects into commissioned series…
Added 1 day ago
OF
Director, Investigations
Ombudsman For Banking Services and Investments
Toronto, ON
- Full-time
The Director, Investigations, plays a critical role in the organization by leading multiple investigative teams and providing support to the Deputy Ombudsmen in leading the broader…
Added 1 day ago
BC
PR Manager
BENEFIT COSMETICS SERVICES
Toronto, ON
- $70,000 to $80,000 CAD / year
- Contract
In partnership with the Marketing Director, lead the Canadian PR, media and influencer strategy and calendar, translating Benefit’s global brand DNA and business priorities into impactful…
Added 1 day ago
K
Senior Manager, Talent Attraction - Advisory (Risk Services & Deal Advisory)
KPMG
AB · Winnipeg, MB · Saint John, NB · Fredericton, NB · Moncton, NB · Sudbury, ON · Hamilton, ON · Kingston, ON · North Bay, ON · London, ON · Toronto, ON · Windsor, ON · Ottawa, ON · Oakville, ON · Kitchener, ON · Vaughan, ON · Waterloo, ON · Perth, ON · St. Catharines, ON · Mont-Royal, QC · Montreal, QC · Brossard, QC · Joliette, QC · Terrebonne, QC · Quebec, QC · Saint-Eustache, QC · Swift Current, SK · Regina, SK · Langley (District), BC · Prince George, BC · Victoria, BC · Chilliwack, BC · Abbotsford, BC · Vernon, BC · Kamloops, BC · Burnaby, BC · Vancouver, BC · Quesnel, BC · Kelowna, BC · Halifax, NS · St. John's, NL · Calgary, AB · Lethbridge, AB · ON · Kanata, Ontario · Edmonton, Alberta · Langley, British Columbia · Mount Royal, Quebec · Saint-Laurent, Quebec
- Full-time
…Advisory (Risk Services and Deal Advisory). Reporting to the Director, Talent Attraction, this role will partner with senior business and HR leaders to deliver exceptional talent hiring…
Added 1 day ago
PA
EXECUTIVE DIRECTOR
Professional Association of Canadian Theatres (PACT)
Morrisburg, ON
- Full-time
The Executive Director will be responsible for overseeing the administrative, human resource and operational management of the theatre; will work with the Artistic Director to establish…
Added 1 day ago
WC
National Key Account Manager (Auto)
Wurth Canada
Guelph, ON
- $90,000 to $135,000 CAD / year
- Full-time
Reporting to the Director Key Accounts, you will be responsible for:
Added 1 day ago
C
Temporary Sales Support Associate
Coach
Richmond, BC
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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