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Added 1 hour ago
HM
Family Practitioner/General Practitioner
Health Match BC
BC · Scotch Creek, BC
- Full-time
…Primary Care Supervisor, a Clinical Counsellor, and an Executive Director who manages the overall operations of the health center. Our team also consists of regular locum doctors who…
Added 1 hour ago
HM
Internal Medicine
Health Match BC
Kelowna, BC
- Full-time
Reporting to the Executive Medical Director, BC Cancer Kelowna (or designate), the Department Head works closely with site leadership, provincial program leaders, and Medical Affairs to…
Added 1 hour ago
HM
Internal Medicine
Health Match BC
Nanaimo, BC
- Full-time
…oversight to support the planning, development, and future operations of Medical Oncology services for the Nanaimo cancer…
Added 1 hour ago
WO
Patient Navigator - OPD Clinics
William Osler Health System
Toronto, ON · Etobicoke, ON
- Full-time
…partnership within and external to EGH. As part of ongoing operations, the Patient Navigator will support: triaging and prioritization of referrals; preliminary intake and initial…
Added 1 hour ago
HM
Internal Medicine
Health Match BC
Nanaimo, BC
- Full-time
…oversight to support the planning, development, and future operations of Radiation Oncology services for the Nanaimo cancer…
Added 2 hours ago
SM
Unit Assistant, Emergency
Stevenson Memorial Hospital
Alliston, ON
- Internship
Communicates issues and concerns to the Director.
Added 2 hours ago
I
Coordonnateur(trice) Administration et Opérations
Isarta
Longueuil, QC · Saint-Hubert, QC
- Full-time
Le ou la Coordonnateur(trice) Administration et Opérations joue un rôle central dans le bon fonctionnement quotidien de Bis Solutions. Cette personne assure la fiabilité des données…
Added 3 hours ago
R|
Animal Resources Division Manager – Montreal General Hospital Site
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Under the general supervision of the Director, Animal Resources Division (ARD), the incumbent is responsible for the management of the research animal facilities at the Montreal General…
Added 3 hours ago
R|
Project Manager, Capture and Optimization of Research Data (CORD) Platform
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…technical resources, and methodological tools to facilitate data operations across the full study lifecycle. Reporting to the Associate Director (scientific) and the CORE Manager…
Added 3 hours ago
FO
Senior Manager, Client and Funding Services - Net Zero Acceleration
Federation of Canadian Municipalities
Ottawa, ON · Greater Ottawa Metropolitan Area
- Full-time
Reporting to the Director, Client and Funding Services (CFS), the Senior Manager, CFS is responsible for functional and strategic leadership, planning activities and management of all…
Added 3 hours ago
Dietary Aide - Casual
peopleCare Communities
Meaford, ON
Assists in monitoring quality of food supplies received and advises Director of Food Services/Cook of problems.
Added 4 hours ago
MU
Electrical Maintenance Engineer
McGill University
Sherbrooke, QC
- Full-time
Reporting to the Director, Building Maintenance, the Electrical Maintenance Engineer provides technical leadership and expertise for the planning, operation, maintenance, renewal, and…
Added 4 hours ago
MU
Protection Supervisor
McGill University
Res. Carrefour Sherb
- Full-time
Reporting to the Associate Director Protection, Student Housing & Hospitality Services, the Protection Supervisor is responsible for the day-to-day
Added 4 hours ago
CN
Program Lead, Technology & Mobile Hubs
Canadian National Institute for the Blind
Moncton, NB
- $48,888 to $55,000 CAD / year
- Full-time
Added 4 hours ago
Grid Operations Field Mgr
Hydro One Networks Inc
ON · Essa, ON
Support the Zone Superintendent and the Director of Station Services in implementing the business units’ goals/objectives/strategies by providing leadership, direction and supervision to…
Added 4 hours ago
Sr Product Manager
Rogers Communications
Toronto, ON
Added 5 hours ago
GO
Director - Diversity & Inclusion
Government of Yukon
Whitehorse, YT
- Full-time
We are looking for a Director to lead the Diversity and Inclusion Branch.
Added 6 hours ago
DB
Corporate Sales Manager
DoubleTree by Hilton West Edmonton
AB · Greater Edmonton Metropolitan Area
- Full-time
The Corporate Sales Manager works closely with the Director of Sales & Marketing, Regional Director of Revenue Management, front office, reservations, catering, and operations teams to…
Added 6 hours ago
T
District Manager - Palm Springs / San Diego
Towne
NB · Chiasson Office, NB
- Full-time
…The District Manager works closely with the Vice President of Operations/Regional Director (depending on division) to ensure that corporate initiatives and Towne Park cultural perspectives…
Added 9 hours ago
RM
M.L.T. Charge - Quality
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
Reporting to the a Integrated Director Laboratory Services, is responsible for the implementation, maintenance and improvement of the quality management system and Hospital Point of Care…
Added 9 hours ago
C
Lead Supervisor I
Coach
Vaughan, ON
- Full-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 10 hours ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day…
Added 10 hours ago
GA
Social Media Coordinator
GRETA Arcade Bar Street Food
Vancouver, BC
- Internship
Monitor social media channels for guest feedback and escalate issues or complaints to the appropriate internal contact (Managing Partner, GM, Director of Marketing).
Added 10 hours ago
GA
Marketing Coordinator
GRETA Arcade Bar Street Food
Vancouver, BC
- Internship
…to the National Social Media Manager, and is overseen by the Director of Marketing. The ideal candidate for this positon will be able to work a minimum of 1 shift per week in-store as a…
Added 10 hours ago
GE
Head Bartender
Grey Eagle Resort & Casino
Calgary, AB
- Full-time
Under the direction of the Director of Food and Beverage, the Supervisor is responsible for all departmental operations during a prescribed shift. The work is typified as a casual hands-on…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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