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Added 4 mins ago
SM
Associate Director
S M Software Solutions Inc
Toronto, ON
- Full-time
We are looking for an experienced Associate Director, Data Lifecycle Automation to join the CM Technology (QTS) Data and Architecture Strategy team at RBC Capital Markets. This role offers…
Added 4 mins ago
SM
Associate Director
S M Software Solutions Inc
Toronto, ON
- Full-time
We are looking for an experienced Associate Director, Data Lifecycle Automation to join the CM Technology (QTS) Data and Architecture Strategy team at RBC Capital Markets. This role offers…
Added 4 mins ago
SM
Associate Director
S M Software Solutions Inc
Toronto, ON
- Full-time
We are looking for an experienced Associate Director, Data Lifecycle Automation to join the CM Technology (QTS) Data and Architecture Strategy team at RBC Capital Markets. This role offers…
Added 4 mins ago
SM
Associate Director - Halifax
S M Software Solutions Inc
Halifax, NS
- Full-time
We are looking for an experienced Associate Director, Data Lifecycle Automation to join the CM Technology (QTS) Data and Architecture Strategy team at RBC Capital Markets. This role offers…
Added 4 mins ago
SM
Associate Director - Halifax
S M Software Solutions Inc
Halifax, NS
- Full-time
We are looking for an experienced Associate Director, Data Lifecycle Automation to join the CM Technology (QTS) Data and Architecture Strategy team at RBC Capital Markets. This role offers…
Added 4 mins ago
SM
Associate Director - Halifax
S M Software Solutions Inc
Halifax, NS
- Full-time
We are looking for an experienced Associate Director, Data Lifecycle Automation to join the CM Technology (QTS) Data and Architecture Strategy team at RBC Capital Markets. This role offers…
Added 4 mins ago
DB
Corporate Sales Manager
DoubleTree by Hilton West Edmonton
AB · Greater Edmonton Metropolitan Area
- Full-time
The Corporate Sales Manager works closely with the Director of Sales & Marketing, Regional Director of Revenue Management, front office, reservations, catering, and operations teams to…
Added 1 hour ago
J
Director, Product Marketing
Jobgether
Canada
- Full-time
The Director, Product Marketing will lead the commercial strategy for a portfolio of innovative technology services and solutions.
Added 2 hours ago
NB
Executive Director
New Brunswick Bible Institute
Meadow Lake, SK
- Full-time
Position Overview: Turning Point Youth Centre is seeking a passionate, faith-driven Executive Director (ED) to lead the organization into its next chapter. The ED is the primary decision…
Added 2 hours ago
P
Director of Project Services
PTAG
Calgary, AB
- Contract
Director, Project Services (Midstream) – Project Controls | Calgary, AB | Full-Time – ID#7291
Added 3 hours ago
C
Lead Supervisor I
Coach
Vaughan, ON
- Full-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 4 hours ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving,…
Added 5 hours ago
GC
Client Strategy Lead
GIANT Creative
London, ON
- $80,000 to $100,000 CAD / year
- Full-time
You will report to the CEO and work closely with the Senior Leadership Team - CTO and Director of Product & Operations - and cross-functionally with strategy, creative, web tech and other…
Added 6 hours ago
FC
Producteur bilingue, Affaires de la société / Corporate Affairs Producer Bilingual
Fidelity Canada
Montreal, QC
- Full-time
Added 7 hours ago
E
Client Development Coordinator
EStaffSearch
Toronto, ON
- $62,000 to $75,000 CAD / year
- Full-time
Reporting to the Director, Client Development and working closely with the Client Development Specialists, the Client Development Coordinator will work with key internal stakeholders,…
Added 7 hours ago
CF
Director, Procurement
CI Financial
Toronto, ON
- Full-time
Reporting to the VP Controller, the Director of Procurement is responsible for developing and implementing Company wide procurement strategies, managing complex sourcing projects and…
Added 9 hours ago
UO
Development Officer
University of Victoria
Victoria, BC
- Full-time
Jointly reporting to the hiring Associate Director of Faculty Development, and to the Dean or unit head of an assigned portfolio, or a Senior Development Officer (SDO) if in place, the…
Added 9 hours ago
C
Lead Supervisor I
Coach
Rocky View No 44, AB · Rocky View County, AB
- Full-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 10 hours ago
J
Manager, Corporate Strategic Project Delivery
Jobbe
St. John's, NL · Greater St. John's Metropolitan Area
- Full-time
As a key member of the NL Liquor Corporation, reporting to the Director of IT, you will be the Technology Lead responsible for the successful planning, execution, management, change control…
Added 12 hours ago
Account Executive Mid Market
Alveole
Montreal, QC
…an actual beekeeper showing up at 6am and a sustainability director opening a dashboard before her board meeting. Our customers don't just buy from us; they tell people about us,…
Added 12 hours ago
A
Account Executive Mid Market
Alvéole
Montreal, QC
- Full-time
…an actual beekeeper showing up at 6am and a sustainability director opening a dashboard before her board meeting. Our customers don't just buy from us; they tell people about us,…
Added 14 hours ago
HB
Regional Manager, Canada West
HUGO BOSS Canada, Inc.
Vancouver, BC
- Other
Act as a liaison between stores, corporate partners, buyers and visual director to ensure that merchandise assortments reflect the brand strategy and stock levels are appropriate to meet…
Added 14 hours ago
HB
Regional Manager, Canada West
HUGO BOSS Fashions, Inc.
Vancouver, BC
- Other
Act as a liaison between stores, corporate partners, buyers, and visual director to ensure that merchandise assortments reflect the brand strategy and stock levels are appropriate to meet…
Added 15 hours ago
S
Program Assistant, Infection Control - IPAC
Sanya’k̓ula
Burnaby, BC
- Full-time
The Program Assistant reports to a Director and serves as a vital linkage and communication source to keep the program/department informed and aligned to its priorities. The position is…
Added 15 hours ago
CM
Head of Development
C3 Media Inc
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Lead a bold, commissioning-focused development strategy.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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