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Added 4 mins ago
FG
Service Manager
Flynn Group of Companies
Moncton, NB
- $85,000 to $100,000 CAD / year
- Full-time
Flynn Group of Companies is seeking a Service Manager to join our growing Moncton branch. This is a key leadership role responsible for overseeing service operations throughout New…
Added 4 mins ago
E
Sales & Business Development Manager - CANADA - F/M
Exail
Montreal, QC
- Full-time
We are seeking a Sales & Business Development Manager – CANADA to grow Exail’s presence across the country. This role combines technical sales, business development, strategic account…
Added 4 mins ago
SD
Credit Analyst ($25.50 - $28.50 per hour)
SRS Distribution Inc.
Nanaimo, BC
- Full-time
Reporting to the Credit Manager, the Credit Analyst focuses on key customer accounts as well as working with the AR team providing support where needed. The shifts are Monday - Friday, and…
Added 48 mins ago
SC
Customer Service/Account Manager – Packaging
Stoakley-Stewart Consultants Ltd.
Mississauga, ON
- Full-time
A growing packaging manufacturer is seeking an experienced Customer Service/Account Manager to join their team.
Added 2 hours ago
M
Junior Ad Sucess Specialist- Programmatic
MediaMint
Toronto, ON · Greater Toronto Area, Canada
- $60,000 to $65,000 CAD / year
- Full-time
…digital advertising space. This role is a hybrid of strategic account management and operational excellence. You will be the primary link between client partners and Ad Operations -…
Added 4 hours ago
RS
Development Manager, Brand Solutions & GTM
Rogers Sports & Media
Toronto, ON
- Full-time
Rogers Sports and Media is hiring for the role of Development Manager, on the Brand Solutions & GTM team. The successful candidate will own the sales development process, translating…
Added 5 hours ago
CC
Global Account Manager
Cogent Communications
Toronto, ON · North York, ON
- Full-time
Identify new business opportunities within a prescribed Regional Sales Territory via sourcing and Hunting to identify new business opportunities within a global sales territory and target…
Added 5 hours ago
CC
Global Account Manager
Cogent Communications
Toronto, ON · North York, ON
- Full-time
Identify new business opportunities within a prescribed Regional Sales Territory via sourcing and Hunting to identify new business opportunities within a global sales territory and target…
Added 6 hours ago
GF
Spanish Speaking Key Account Manager (SaaS)
Global Fleet Management
Burnaby, BC
- Full-time
We are seeking for a Key Account Managers (KAM) to support a limited portfolio of high-value enterprise customers across Mexico, Canada and the United States. This role is designed for…
Added 7 hours ago
Development Manager, Brand Solutions & GTM
Rogers Communications
Toronto, ON
Rogers Sports and Media is hiring for the role of Development Manager, on the Brand Solutions & GTM team. The successful candidate will own the sales development process, translating…
Added 9 hours ago
DB
Corporate Sales Manager
DoubleTree by Hilton West Edmonton
AB · Greater Edmonton Metropolitan Area
- Full-time
The Corporate Sales Manager is responsible for driving room revenue for both DoubleTree by Hilton West Edmonton and Home2 Suites by Hilton West Edmonton through proactive sales activity,…
Added 10 hours ago
TH
Pro Account Sales Associate : Full Time - SAANICH
The Home Depot Canada
Saanich, BC
- Full-time
Pro Account Sales Associates (PASAs) are primarily responsible for building relationships and selling products to industrial, commercial and other professional customers. Key…
Added 11 hours ago
AS
Customer Service Rep. - Atomic NA, Specialty & Key Accounts
Amer Sports
Belleville, ON
- Other
…works to enhance a strong relationship with our specialty and key account dealers, sales team and CS team members. Daily, the representative will work to strengthen our relationship with…
Added 13 hours ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Added 13 hours ago
BP
Business Development Manager for two locations
Bayview Physiotherapy & Sports Medicine Clinic
Aurora, ON
- Part-time
Previous experience in business development, sales, healthcare marketing, account management, or relationship management
Added 15 hours ago
GG
B2B - Sales Account Manager
GOODAI GLOBAL USA INC.
Vancouver, BC
- $95,000 to $120,000 CAD / year
- Full-time
We are seeking a results-driven B2B Sales Account Manager to lead and expand key wholesale and national retail accounts across Canada and North America.
Added 15 hours ago
GC
Client Strategy Lead
GIANT Creative
London, ON
- $80,000 to $100,000 CAD / year
- Full-time
…intersection of creative, paid media, SEO, MarTech, analytics, and account management. This is an interdisciplinary and collaborative position, requiring both high-level strategic…
Added 17 hours ago
CC
National Account Manager
Cogent Communications
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Identify new business opportunities within a prescribed Regional Sales Territory via sourcing and Hunting to Identify new business opportunities within National Sales Territory focused on…
Added 18 hours ago
HM
Sales Manager
HiTeck Medical Instruments
Mississauga, ON
- Full-time
HiTeck is a Canadian dental instrument brand with four decades of manufacturing behind it, and we are hiring a Sales Manager to lead our sales reps and our dealer partners.
Added 18 hours ago
WC
(CAN) Directs Store Delivery Associate
Walmart Canada
Oshawa, ON
- Full-time
…direct and local merchandise to ensure timely delivery to the sales floor, supporting a smooth shopping experience for customers. By helping keep merchandise flowing and available, you play…
Added 19 hours ago
A-
Breakthru Beverage Canada | Gestionnaire de territoire – Grand Montréal
A3 - Les agences de vins, bières et spiritueux
Montreal, QC
- Contract
Ensure distribution of brands in key purchasing areas of account.
Added 20 hours ago
W
Territory Manager-India
WIDIA
Belleville, ON
- Full-time
Incumbent has to deliver the Top line and bottom line and drive the strategic initiatives to develop business for future growth of sales in territory.
Added 22 hours ago
SM
Senior Account Manager (Client Growth + Base + Uncapped Commission)
Setsail Marketing
Vancouver, BC
- Full-time
Write and deliver client proposals; handle invoicing and general account admin.
Added 1 day ago
BU
Retail Relationship Banker
BMO U.S.
MB · Manitoba, Canada
- Full-time
…channels while recommending tailored solutions addressing both sales and service needs (e.g. everyday banking, retail investments, lending solutions, home financing (including…
Added 1 day ago
BU
Retail Relationship Banker
BMO U.S.
NB · New Brunswick, Canada
- Full-time
…channels while recommending tailored solutions addressing both sales and service needs (e.g. everyday banking, retail investments, lending solutions, home financing (including…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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