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Added 2 hours ago
E
Senior Quality Engineer
Embross
Richmond Hill, ON
- $70,000 to $80,000 CAD / year
- Full-time
Embross delivers market-leading passenger automation and self-service technologies to the global travel market. That last flight you jumped on, there is a good chance an Embross hardware or…
Added 4 hours ago
M
Quality Engineer Lead
Manulife
Waterloo, ON
- Full-time
As a Quality Engineer Lead, you will play a critical role in shaping how quality is engineered across our technology platforms. You will lead the design and scaling of automated testing…
Added 7 hours ago
A
Solutions Engineer
Ask-AI
Toronto, ON
- Full-time
We’re hiring a Solutions Engineer to own the technical and operational success of our customers from pre-sale through post-sale. This is a full-lifecycle role: you’ll run POVs, lead…
Added 7 hours ago
T
QA Engineer- Salesforce Marketing Cloud (SFMC)
Tru
Toronto, ON
- Full-time
Job Title: QA Engineer- Salesforce Marketing Cloud (SFMC)
Added 20 hours ago
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Demand Generation Manager
Guusto
Canada
- Full-time
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Added 1 day ago
MA
Solutions Engineer
Mosaic AI
Toronto, ON
- Full-time
We’re hiring a Solutions Engineer to own the technical and operational success of our customers from pre-sale through post-sale. This is a full-lifecycle role: you’ll run POVs, lead…
Added 2 days ago
W
Naval Project Quality Assurance Engineer - NETE
Weir
Dartmouth, NS
- Full-time
…The Model Based Systems Engineering (MBSE) Quality Assurance Engineer will conduct QA activities across the MBSE enterprise in support of the RCD…
Added 2 days ago
C
Salesforce Release Engineer
Cognizant
Toronto, ON
- $78,000 to $125,000 CAD / year
- Full-time
Lead release readiness reviews, go/no-go meetings, and stakeholder communications.
Added 3 days ago
TS
Automation Test Engineer
Triunity Software, Inc.
Toronto, ON
- $90,000 to $120,000 CAD / year
- Full-time
Lead, mentor, and manage a team of manual and automation QA engineers - including sprint planning, task allocation, and performance reviews.
Added 3 days ago
Software Architect - AI-Enabled Engineering
Wärtsilä
Vancouver, BC
We are looking for an experienced Senior Full-Stack Software Engineer to support the continued development of our Digital Port Solutions portfolio while helping advance our software…
Added 4 days ago
B
Lead, Software Engineer
Broadridge
Toronto, ON
- Full-time
We are looking for an experienced, adaptable Software Engineer to join the Securities Finance and Collateral Management (SFCM) engineering team at Broadridge. In this hands-on role, you…
Added 4 days ago
WI
Technical Director - Principal Groundwater Modeler
WSP in Canada
Montreal, QC
- Full-time
Lead or provide senior oversight, peer review, and technical guidance for complex groundwater modelling assignments.
Added 4 days ago
WI
Technical Director - Principal Groundwater Modeler
WSP in Canada
Montreal, QC
- Full-time
Lead or provide senior oversight, peer review, and technical guidance for complex groundwater modelling assignments.
Added 4 days ago
WI
Technical Director - Principal Groundwater Modeler
WSP in Canada
Toronto, ON
- Full-time
Lead or provide senior oversight, peer review, and technical guidance for complex groundwater modelling assignments.
Added 4 days ago
Technical Director - Principal Groundwater Modeler
WSP
Toronto, ON · Etobicoke, ON
Lead or provide senior oversight, peer review, and technical guidance for complex groundwater modelling assignments.
Added 4 days ago
MC
Technical Consultant III (35732)
Myticas Consulting
Toronto, ON
- Full-time
Technical Consultant III (Software Engineer, Senior/Lead)
Added 4 days ago
MC
Senior QA Engineer III – Automation | Banking | API | Kafka | ETL (35729)
Myticas Consulting
Ottawa, ON
- Full-time
Senior QA Engineer III – Automation | Banking | API | Kafka | ETL
Added 5 days ago
A
I&C Lead Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
Lead a team of I&C engineers to prepare I&C related tasks and deliverables.
Added 5 days ago
P
Graphics Specialist – Building Automation / EBO (GSBA002)
Potenco
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Work closely with the Solution Architect / Lead EBO Engineer, Senior Systems Integrators, BAS Specialists, Controls Specialists, commissioning personnel, and project teams.
Added 5 days ago
AM
Director, Lifecycle Marketing
Arcady Media
Toronto, ON
- Full-time
Visibility in the ecosystem. We have a Strategic Partnerships lead expanding our position inside Klaviyo and a Paid Acquisition lead filling our marketing funnel. What's missing is a senior…
Added 5 days ago
BS
QE Engineer
BayOne Solutions
Canada
- Contract
We are looking for an experienced QE Engineer to own quality strategy and test coverage for an innovative Visual QA Agent platform. This role combines Playwright automation, visual testing,…
Added 5 days ago
AC
Software Engineer in Test
ALTEN Canada
ON · Ontario, Canada
- Other
…challenges across diverse industries. From Life Sciences to Energy, Automation to Manufacturing, Aviation, Defense. Automotive, Rail and Transportation to Information Systems and…
Added 6 days ago
A
I&C Lead Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
Lead a team of I&C engineers to prepare I&C related tasks and deliverables.
Added 6 days ago
A
I&C Lead Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
Lead a team of I&C engineers to prepare I&C related tasks and deliverables.
Added 6 days ago
FS
Senior DevOps Engineer - Digital Platforms
Four Seasons Hotels and Resorts
Toronto, ON · Four Seasons Corporate Headquarters Toronto
- Full-time
The Senior DevOps Engineer - Digital Platforms is a senior, hands-on technical role accountable for advancing the reliability, scalability, security, performance, and operational maturity…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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