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Added 12 mins ago
ON
restaurant manager
Oodle Noodle
Edmonton, AB
- Full-time
Added 12 mins ago
HC
Elementary - 0.67 Primary Planning Time
Hamilton-Wentworth Catholic District School Board
Hamilton, ON
- Full-time
Added 12 mins ago
AS
PUBLIC RELATIONS AND PROGRAM COORDINATOR - RICHMOND HILL, ON
Al-Ayn Social Care Foundation Canada
Richmond Hill, ON
- Full-time
Work with Office Manager to ensure trade show materials are available.
Added 12 mins ago
CC
Manager, Communications
Canadian Cancer Society
Toronto, ON
- Full-time
As a member of the Communications team at the Canadian Cancer Society (CCS), the Mission Communications Manager is primarily responsible for developing communications strategies, plans and…
Added 12 mins ago
D
Assistant Team Leader
Dollarama
Maniwaki, QC
- Part-time
Conducting manager-on-duty tasks: making sure daily breaks, time and attendance are properly tracked and participating in the hiring and performance management process.
Added 12 mins ago
D
Assistant Team Leader
Dollarama
St. John's, NL · Greater St. John's Metropolitan Area
- $17.2 to $17.95 CAD / hour
- Part-time
Conducting manager-on-duty tasks: making sure daily breaks, time and attendance are properly tracked and participating in the hiring and performance management process.
Added 12 mins ago
IG
Continuous Improvement Leader
IMT Group
Ingersoll, ON
- $98,400 to $147,600 CAD / year
- Full-time
Anticipated 18–24-month development pathway toward potential future Plant Manager consideration. This position is intentionally designed to provide broad operational and leadership…
Added 12 mins ago
D
Assistant Team Leader
Dollarama
Montreal, QC
- Part-time
Conducting manager-on-duty tasks: making sure daily breaks, time and attendance are properly tracked and participating in the hiring and performance management process.
Added 12 mins ago
R&
Product Manager (SSO)
Robertson & Company Ltd.
Toronto, ON
- Contract
Robertson is seeking a skilled Product Manager (SSO) to join our client in support of an existing vacancy.
Added 12 mins ago
D
Assistant Team Leader
Dollarama
Vanderhoof, BC
- $18.9 to $19.28 CAD / hour
- Part-time
Conducting manager-on-duty tasks: making sure daily breaks, time and attendance are properly tracked and participating in the hiring and performance management process.
Added 12 mins ago
SM
HR Manager (Part Time)
Sprott Money Ltd.
Toronto, ON
- Part-time
We are seeking a professional, organized, people-focused Part-Time HR Manager to support our organization's day-to-day HR functions. This role combines remote work with in-office…
Added 12 mins ago
D
Assistant Team Leader
Dollarama
Grand Falls-Windsor, NL
- $17.2 to $17.95 CAD / hour
- Part-time
Conducting manager-on-duty tasks: making sure daily breaks, time and attendance are properly tracked and participating in the hiring and performance management process.
Added 12 mins ago
D
Assistant Team Leader
Dollarama
Mount Pearl, NL
- $16.6 to $17.35 CAD / hour
- Part-time
Conducting manager-on-duty tasks: making sure daily breaks, time and attendance are properly tracked and participating in the hiring and performance management process.
Added 12 mins ago
CH
Night Auditor
Crescent Hotels & Resorts
London, ON
- Part-time
As a Night Auditor you will be working with our Front Office Manager and Guest Services team to provide a positive guest experience from reservation to check-out, while maximizing room…
Added 12 mins ago
CI
Category Manager, Sundries
Canadian Industries Limited
Vaughan, ON
- Full-time
The Category Manager, Sundries will own the sundries business for Canada end to end: assortment strategy, vendor relationships and negotiation, pricing and promotional strategy, and…
Added 12 mins ago
CP
Animal Care Technician (Swine Technician)
Canada Packers Inc.
MB · Poplarfield, MB
- Full-time
Working closely with the Manager, you’ll be responsible for the day-to-day operations in the barn. This includes a variety of physical tasks such as pushing, pulling, bending, lifting (up…
Added 12 mins ago
Q
Senior Cloud DevOps Engineer
Qfin
Toronto, ON · North York, ON
- Full-time
Strong understanding of AWS services such as: IAM, VPC, ECS, RDS/MySQL, S3, CloudWatch, CloudTrail, KMS, Secrets Manager, Load Balancing, Route 53, etc.
Added 12 mins ago
DG
Maintenance Technician
Dexterra Group
Grande Prairie, AB
- Full-time
Reporting to the Maintenance Supervisor/Site Manager, the Maintenance Technician is responsible for the upkeep, repair, and troubleshooting of kitchen appliances, plumbing, electrical…
Added 12 mins ago
DG
Housekeeping Leader - Chef d'équipe à l'entretien ménager - Campement minier (Fly-in/fly-out)
Dexterra Group
Val-d'Or, QC
- Full-time
Assist the Camp Manager with required reporting documentation, including timesheets and incident reports.
Added 12 mins ago
CP
Animal Care Technician (Swine Technician)
Canada Packers Inc.
MB · Poplarfield, MB
- Full-time
Working closely with the Manager, you’ll be responsible for the day-to-day operations in the barn. This includes a variety of physical tasks such as pushing, pulling, bending, lifting (up…
Added 12 mins ago
NB
Senior Advisor, Executive Communciations
National Bank of Canada
Montreal, QC
- Full-time
…Governance and Leadership Activation team, reporting to the Senior Manager, Governance and Leadership Activation. Our team plays a central role in advancing business-line priorities by…
Added 12 mins ago
NB
Associate
National Bank of Canada
Trois-Rivières, QC · Greater Trois-Rivieres Metropolitan Area
- Full-time
…400,000 clients in about 100 branches. Reporting to the regional manager, you will team up with a wealth advisor to offer an exceptional client experience. Collaboration and partnership…
Added 12 mins ago
TH
Inventory Coordinator
The Heico Companies LLC
L'Orignal, ON
- Full-time
Added 12 mins ago
NB
Wealth Associate
National Bank of Canada
Rimouski, QC
- Full-time
…400,000 clients in about 100 branches. Reporting to the regional manager, you will team up with a wealth advisor to offer an exceptional client experience. Collaboration and partnership…
Added 12 mins ago
D
Assistant Team Leader
Dollarama
Montreal, QC
- Part-time
Conducting manager-on-duty tasks: making sure daily breaks, time and attendance are properly tracked and participating in the hiring and performance management process.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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