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Added 12 mins ago
DI
Cost Accounting Manager
Drake International
Vaughan, ON
- $100,000 to $130,000 CAD / year
- Full-time
We're partnering with a well-established manufacturer to recruit a Manufacturing Cost Accounting Manager. This newly created position offers the opportunity to become a key finance business…
Added 12 mins ago
L
Senior Patent & IP Counsel
Lyten
Burlington, ON
- Full-time
…battery, concrete, composites, and sensors. This is both a manager and a practitioner role: Lyten is looking for someone who will personally do some of the work of protecting its IP, not…
Added 12 mins ago
GL
Manager, Indirect Procurement
Gay Lea Foods
Toronto, ON · Etobicoke, ON
- Full-time
Gay Lea Foods is seeking an experienced and results-oriented Manager, Indirect Procurement to lead the development and centralization of indirect procurement across our Canadian operations.
Added 12 mins ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
Cost per lead, cost per opportunity, and paid channel ROI.
Added 14 mins ago
R
Data Engineering Manager
Relay
Remote, Canada
- $207,000 to $253,000 CAD / year
- Full-time
- Remote
Relay's data engineering team has tripled in size, from 4 to 12, and is now splitting into two teams. Analytics Data Engineering works close to the business, building the models, pipelines…
Added 25 mins ago
H
Senior Product Manager
Highspring
Montreal, QC
- Full-time
We are seeking an experienced Product Manager to join a major enterprise Data & Analytics organization on a 12-month fixed-term engagement. In this role, you will assume end-to-end…
Added 25 mins ago
TB
Senior Manager, Supply Chain Analytics
The Beer Store
Bolton, ON
- Full-time
We are currently searching for a Senior Manager, Supply Chain Analytics, reporting to the Senior Director, Supply Chain. This vacancy is a full-time, permanent opportunity. The Sr. Manager,…
Added 26 mins ago
DL
Senior Human Resources Business Partner
DM Lyons Consulting
Toronto, ON
- $115,000 to $135,000 CAD / year
- Full-time
Influence business decisions through HR expertise, workforce analytics, and strong commercial judgment.
Added 26 mins ago
RS
Sr Product Analyst - Rogers Sports & Media
Rogers Sports & Media
Toronto, ON
- Full-time
…solutions. We solve challenging data problems such as reporting, analytics, advertising campaign automation, and audience…
Added 44 mins ago
CT
Financial Analyst, Margin Retail Accounting
Canadian Tire Corporation
Toronto, ON
- Full-time
Reporting to the Manager, Margin Accounting, this role provides unique insight into Canadian Tire’s retail banners, key business initiatives and financial results. As part of a dynamic…
Added 44 mins ago
B
Group Product Manager, Home Financing
BMO
Toronto, ON · BMOPLACE
- Full-time
The Group Product Manager operates as a senior Home Financing product subject-matter expert and trusted advisor. The role leads through a complex matrix, mobilizing partners across…
Added 44 mins ago
B
Senior Manager Risk Strategy
BMO
Toronto, ON · BMOPLACE
- Full-time
Leads/supports contract negotiations with vendors, balancing cost, risk and performance.
Added 57 mins ago
SM
Project Manager III Project Management Office
St. Michael's Hospital
Toronto, ON
- Temporary
Develop and contribute to business cases, options analyses, cost-benefit assessments, and executive-level recommendations to support investment decisions for digital health, AI, and…
Added 59 mins ago
Transportation Analyst
EssilorLuxottica Group
Richmond, BC
Leverage data and analytical thinking to identify, develop, and implement continuous improvement initiatives that optimize cost and service performance
Added 59 mins ago
B
Platform Economy Manager
Blazesoft
Vaughan, ON
- Full-time
The Platform Economy Manager will be in a critical position driving data-driven decision-making, optimizing business performance, and shaping the strategic direction of the gaming brands…
Added 59 mins ago
RA
Senior Product Manager - Rewards Strategy, Loyalty & SSO Integrations
Recrute Action
Toronto, ON
- Contract
…eligibility criteria, and reward value, balancing member value, cost, and business outcomes, and then then carrying hat strategy through to…
Added 59 mins ago
Program Controls Manager, Data Center Construction
Bell
Regina, SK
…mission-critical data centre infrastructure. The Program Controls Manager will establish and maintain the governance processes that connect departments, projects, and stakeholders across…
Added 59 mins ago
W
Senior Manager, Process Improvement
Walmart
Mississauga, ON
- Full-time
The Senior Manager, Process Improvement is responsible for leading strategic development and execution of process improvement and innovation projects to support business objectives. This…
Added 1 hour ago
ZT
Senior Manager, Technical Software Program Manager
Zebra Technologies
Mississauga, ON · CAN - Mississauga, Canada
- Full-time
The Senior Manager, Technical Software Program Management (TPM) for EMC SW Solutions is a leadership role responsible for steering large-scale, complex software programs from initial…
Added 1 hour ago
B
Strategic Sourcing Manager
BMO
Toronto, ON · YNG
- Full-time
The Sourcing Manager, External Labor supports end-to-end sourcing for BMO's External Labor portfolio, including professional services, advisory services, technology services, staff…
Added 2 hours ago
AG
Business Unit Manager
AXIUS GROUP LLC
Toronto, ON · North York, ON
- Full-time
The Business Unit Manager has operational effectiveness by evaluating business processes, identifying improvement opportunities, and ensuring alignment between business needs and system…
Added 2 hours ago
MANAGER, FINANCE ENABLEMENT, TECHNOLOGY & TRANSFORMATION (HYBRID)
Green Shield Canada
Toronto, ON · Windsor, ON
We are seeking a strategic, technically curious, and execution-oriented Manager, Finance Enablement, Technology & Transformation to modernize how Finance works. This individual contributor…
Added 2 hours ago
R
Gestionnaire de programme senior, Stratégie commerciale des nouveaux produits | Senior Program Manager, New Product Commercial Strategy
RTX
Longueuil, QC
- Full-time
Added 2 hours ago
Senior Manager, Deal Technology: M&A IT (Calgary)
EY
AB · Calgary, AB
Competitive business today is all about making intelligent, informed decisions. As a Deal Technology Senior Manager within EY-Parthenon you will help make that happen. You will be an…
Added 3 hours ago
MNF Development Program Prof
Owens Corning
Edmonton, AB
…unparalleled commercial strength, leading technology, and winning cost position – to help customers win and grow in the market. Owens Corning is committed to helping build better and…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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