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Added 28 mins ago
HA
Safety Specialist
Harbour Air
Vancouver, BC
- Full-time
Present data-driven insights that inform safety decision-making by the Manager, Safety and department leaders
Added 43 mins ago
AE
Manager of Compliance - Privacy
American Express
Toronto, ON
- Full-time
Added 43 mins ago
SE
Account Manager
Search Engine People Inc.
Pickering, ON
- Full-time
Role Description The Account Manager is a full-time hybrid role based in Pickering, ON, with flexibility for some work from home. In this role, the Account Manager will manage a portfolio…
Added 43 mins ago
GT
Learning Solutions Architect
Global Technical Talent, an Inc. 5000 Company
Toronto, ON
- $50 to $57 CAD / hour
- Contract
…creation, execution, and documentation (including communication, reporting, and socialization) of long-term/multi-year learning strategies and roadmaps based on business needs and…
Added 43 mins ago
CC
Account Manager
Carlton Cards
Mississauga, ON
- Contract
The Account Manager will contribute to Carlton Cards’ success by championing business growth and development of core strategic partnerships within assigned accounts. This is a sales…
Added 58 mins ago
T
Senior Manager Strategy and Innovation
TD
Toronto, ON
- Full-time
Reporting to the VP of AML and Regulatory Capabilities, the Senior Manager, will play a pivotal role in shaping the future of approach to AML operating model, pan CPSB Regulatory…
Added 58 mins ago
B
Manager, Business Banking Analytics
BMO
Toronto, ON · BMOPLACE
- Full-time
The Manager, Business Banking Analytics is accountable for driving the development, optimization and maintenance of reporting initiatives in line with immediate and long-term business…
Added 58 mins ago
B
Senior Analyst
BMO
Toronto, ON · FCP
- Full-time
Breaks down strategic problems, and analyses data and information to provide balance sheet management related insights and recommendations.
Added 1 hour ago
People Advisor
GHD Group Pty Ltd
Montreal, QC
Responsibilities describe the typical accountabilities and scope of work for this job, while recognising that individual objectives are set with the manager and may vary over time.
Added 1 hour ago
BH
AI Customer Growth Manager
Bask Health
Remote, Canada
- Full-time
- Remote
We're looking for an AI Customer Growth Manager who combines commercial experience, an entrepreneurial mindset, and hands-on AI proficiency to identify new revenue opportunities and drive…
Added 1 hour ago
TI
Account Manager, Digital Marketing
The Influence Agency
Toronto, ON
- Full-time
Lead client reporting meetings, effectively communicating data-driven insights and strategic recommendations
Added 1 hour ago
MS
Contracts Manager
ML6 Search + Talent Advisory
Mississauga, ON
- Full-time
ML6 is representing a well-established and growing Canadian homebuilding organization in the search for a Contracts Manager to join its procurement team. This is an opportunity for a…
Added 1 hour ago
C
Manager, Marketing Operations, Campaigns & Emails
Caseware
Toronto, ON
- $110,000 to $125,000 CAD / year
- Full-time
As the Manager, Marketing Operations, Campaigns & Email at Caseware, you’ll manage our global marketing automation solution and technology stack. Your work will help ensure that the tools…
Added 1 hour ago
B
Private Wealth Analyst, Summer 2027 (Co-op/Internship) - 4 months
BMO
Toronto, ON · FCP
- Full-time
Analyzes data and information to provide program insights and recommendations.
Added 2 hours ago
AT
CXA Merchandising Retail Ops Associate.
Atlas Tools & Machinery
Vaughan, ON
- $19.25 to $21 CAD / hour
- Full-time
…event setup, warehouse maintenance, receiving, analysis of reporting tools to enhance merchandising experience to drive sales, and when required, customer service and…
Added 2 hours ago
DI
Senior Manager, Digital Experience and Growth
Definity Insurance Company
Toronto, ON
- Full-time
Reporting to the AVP, Digital Marketing & Operations, this leadership role is responsible for overseeing our public web properties and paid acquisition channels. You will lead web…
Added 2 hours ago
Sales Representative - St Albert
Encore Market Engagement
Lethbridge, AB
Work with your Manager to establish territory goals aligned with business objectives and develop strategies to meet or exceed targets.
Added 2 hours ago
Sales Representative - Regina
Encore Market Engagement
Regina, SK
Work with your Manager to establish territory goals aligned with business objectives and develop strategies to meet or exceed targets.
Added 2 hours ago
Sales Representative - Orangeville
Encore Market Engagement
Orangeville, ON
Work with your Manager to establish territory goals aligned with business objectives and develop strategies to meet or exceed targets.
Added 2 hours ago
T
Sr. Advertising Account Manager
Taboola
Toronto, ON
- Full-time
Reporting on strategic insights, recommendations and new product capabilities to each client on a regular basis with a goal to upsell and seek new revenue opportunities
Added 2 hours ago
B
Mortgage Specialist
BMO
Richmond Hill, ON
- Full-time
Serves a customer advocate during application and processing activities.
Added 5 hours ago
RC
Financial Planning and Analysis Manager
Randstad Canada
Pickering, ON
- $40 to $50 CAD / hour
- Contract
We are seeking a strategic, hands-on Manager of FP&A to serve as the primary finance partner to internal stakeholders and leadership team. Based in Pickering, you will drive corporate…
Added 5 hours ago
J
Senior Product Manager - LPO & Analytics
Jobgether
Canada
- Full-time
As a Senior Product Manager, you will lead two strategically important product portfolios: Location Performance Optimization (LPO) and Analytics, with a primary focus on building…
Added 8 hours ago
T
Business Development Manager
Tru
Toronto, ON
- Full-time
Tru Inc. is seeking a Business Development Manager. We have one (1) permanent position available for an immediate start. This position reports to the Chief Revenue Officer.
Added 9 hours ago
T
Account Manager
Tru
Toronto, ON
- Full-time
Data Analytics & Insights: Use analytics platforms, including Google Analytics, to understand performance, support reporting models, and identify data-backed optimization opportunities.

Closed listing

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

This opening has closed.

The original listing is kept below for reference.

Find open jobs More jobs with this employer

About employer

Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

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Original job description

Archived listing. The details below describe a past opening.

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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