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Added 49 mins ago
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Static Guard Part Time
Norpro
Sault Ste. Marie, ON
- Part-time
Norpro Security Ltd. is an inclusive employer. Accommodation is available in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005.…
Added 1 hour ago
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Case Manager – Drug Prior Authorization
Jobgether
Canada
- $43,875 to $73,125 CAD / year
- Full-time
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Case Manager – Drug Prior Authorization based in Canada.
Added 1 hour ago
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KidsFirst Home Visitor
Regina Open Door Society
Regina, SK
- Full-time
Reports to: KidsFirst Team Leader/Manager of SFCSD
Added 2 hours ago
MP
Procurement & Inventory Clerk
MANITOBA POSSIBLE SERVICES INC.
Winnipeg, MB
- $37,664 to $45,013 CAD / year
- Full-time
…document is available in other formats upon request. Contact Human Resources at 204-975-3023 if you have a request. This position requires a current satisfactory Criminal Records Check…
Added 2 hours ago
Project Manager (Asset Management)
Region of Waterloo
Kitchener, ON
Works with the Manager and other divisional resources to develop and implement communications andengagement initiatives to promote the asset management strategy and change management…
Added 2 hours ago
Project Manager III, Water and Wastewater Treatment
Halton Region
37 -
…legislation (Safe Drinking Water Act, Clean Water Act, Ontario Water Resources Act, Environmental Protection Act, American Water Works Association Standards, Construction Act, Occupational…
Added 2 hours ago
Sr Coordinator - Commnty Relations & Cstmr Prgms
Hydro One Networks Inc
Thunder Bay, ON
Accountable for the delivery of community relations and customer programs in communities served by Hydro One Remote Communities, and for identifying areas of possible improvement.…
Added 3 hours ago
General Manager ID #1646
YMCA of Simcoe/Muskoka
Barrie, ON
The General Manager is responsible for successfully managing the ongoing daily operations of the Health and Fitness Centre by ensuring service excellence throughout the facility and…
Added 3 hours ago
CT
operations manager - trade, broadcasting and other services
Church's Texas Chicken
Edmonton, AB
- Full-time
Allocate material, human and financial resources to implement organizational policies and programs
Added 3 hours ago
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Assistant Manager, Guest Experience | Pine Centre Mall
lululemon
Prince George, BC
- Full-time
The Assistant Manager, Guest Experience role is an essential part of the store leadership team, ensuring our team members and guests (i.e., customers) receive a quality experience in our…
Added 4 hours ago
GO
Director - Diversity & Inclusion
Government of Yukon
Whitehorse, YT
- Full-time
Experience managing human and financial resources and leading and coaching cross-functional teams.
Added 5 hours ago
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Talent Acquisition Manager
Jobgether
Canada
- Full-time
A bachelor's degree in Human Resources, Business Administration, or a related field is required, along with at least five years of progressive Human Resources experience encompassing talent…
Added 6 hours ago
J
Drug Prior Authorization Case Manager
Jobgether
Canada
- Full-time
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Drug Prior Authorization Case Manager based in Canada.
Added 8 hours ago
MP
Senior Job Coach
MANITOBA POSSIBLE SERVICES INC.
Thompson, MB
- $41,649 to $49,820 CAD / year
- Full-time
A Senior Job Coach. In consultation with the Program Manager, you will participate in all aspects of planning and provision of the various projects/programs. You are responsible for…
Added 8 hours ago
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Demand Generation Manager
Guusto
Canada
- Full-time
…manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the…
Added 9 hours ago
NB
Manager, Financing Solutions
National Bank of Canada
Regina, SK
- Temporary
A career as a Manager, Financing Solutions within the Commercial and Private Banking 1859 team means acting as a trusted expert in credit analysis and real estate financing structuring. In…
Added 10 hours ago
NB
Director Commercial Banking
National Bank of Canada
Calgary, AB
- Full-time
Our training programs use on-the-job learning to help you master your role. You can access personalized training content on such topics as banking solutions and the advisory approach to…
Added 10 hours ago
FC
Producteur bilingue, Affaires de la société / Corporate Affairs Producer Bilingual
Fidelity Canada
Montreal, QC
- Full-time
Added 11 hours ago
NB
Senior Account Manager Commercial Banking
National Bank of Canada
Calgary, AB
- Full-time
A career as a Senior Account Manager, Commercial Banking at National Bank means being responsible for growing the portfolio of business clients assigned to you. Your complex and varied…
Added 11 hours ago
NB
Technology Associate
National Bank of Canada
Winnipeg, MB
- Full-time
…400,000 clients in about 100 branches. Reporting to the regional manager, you will team up with a wealth advisor to offer an exceptional client experience. Collaboration and partnership…
Added 11 hours ago
NB
Chief Analyst Financial Performance
National Bank of Canada
Montreal, QC
- Full-time
…a team of around ten colleagues and reporting to the Senior Manager. This team of experts collaborates to optimize financial performance and support strategic decision-making. You will work…
Added 11 hours ago
NB
Manager Financing Solutions
National Bank of Canada
Winnipeg, MB
- Full-time
A career as Manager, Financing Solutions in the Commercial Banking team means working closely with the commercial account managers and several other internal and external partners as a…
Added 11 hours ago
NB
Banking Advisor
National Bank of Canada
Ottawa, ON
- Part-time
…availability. This position reports to the Customer service Branch Manager or the Branch Manager. Every day, you will work with a team of a experts specialized in investment, credit,…
Added 11 hours ago
NB
Senior Specialist Hybrid Telecom Platforms
National Bank of Canada
Montreal, QC
- Full-time
The Bank values continuous development and internal mobility. Our personalized training programs, based on experiential learning, allow you to master your role and develop new areas of…
Added 11 hours ago
NB
Senior Manager Onboarding
National Bank of Canada
Toronto, ON
- Full-time
…colleagues and report to the Director, Client and Portfolio Manager Integration. Our team is recognized for its collaborative culture, agility and commitment to delivering exceptional…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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