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Added 1 hour ago
T
Seasonal Store Lead
Tilley
Vaughan, ON
- Part-time
As a store lead, demonstrate understanding of retail business practice and support store manager
Added 1 hour ago
LL
cafeteria manager
La Luce Ristorante
Toronto, ON · North York, ON
- Full-time
Added 1 hour ago
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Static Guard Part Time
Norpro
Sault Ste. Marie, ON
- Part-time
Ensure all incident/accident reports are recorded accurately and submitted to the Manager as they occur.
Added 1 hour ago
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US Corporate Tax - Waterloo - Manager
EY
Toronto, ON
- Full-time
As a US Tax Manager in EY’s U.S. Tax Practice, you’ll lead and supervise complex tax engagements, delivering high‑quality compliance services and innovative tax planning for multinational…
Added 1 hour ago
BG
Regional Marketing Intern - Placement Year
BMW Group
Goodwood, ON
- Internship
Delivering pivotal administrative support to the Region to ensure seamless operations.
Added 1 hour ago
BG
Regional Marketing Intern - Placement Year
BMW Group
Goodwood, ON
- Internship
Delivering pivotal administrative support to the Region to ensure seamless operations.
Added 1 hour ago
I
Coordonnateur(trice) Administration et Opérations
Isarta
Longueuil, QC · Saint-Hubert, QC
- Full-time
Le ou la Coordonnateur(trice) Administration et Opérations joue un rôle central dans le bon fonctionnement quotidien de Bis Solutions. Cette personne assure la fiabilité des données…
Added 1 hour ago
I
Coordonnateur / coordonnatrice marketing, Expérience numérique
Isarta
Montreal, QC
- Contract
…contenu, la Marque, la Fidélisation, le Marchandisage, les Opérations et les agences externes, afin de soutenir les priorités…
Added 1 hour ago
HR
Quality Assurance Intern (Winter 2027, 12months)
Hitachi Rail
Toronto, ON
- $23 to $30 CAD / hour
- Full-time
A career at Hitachi Rail will help create a legacy. With operations in every corner of the world, our work goes to the cutting-edge of digital transformation and technology. From the…
Added 1 hour ago
P
Accounting Manager (SaaS)
PosiTrace
Vancouver, BC · Greater Vancouver, BC
- Full-time
Business Partnership: Work with the Country Manager and Operations Manager on installation costs, pricing and margin, and give Vancouver early warning on anything that threatens the plan.
Added 1 hour ago
Retail Experience Lead
Fire & Flower Inc.
Beaumont, AB
The Retail Experience Lead is responsible for opening and closing duties, overseeing daily operations, and supervising staff during an assigned shift.
Added 1 hour ago
GF
Spanish Speaking Key Account Manager (SaaS)
Global Fleet Management
Burnaby, BC
- Full-time
The Key Account Manager is the primary owner of the customer relationship for assigned enterprise accounts. The role focuses on proactive account management, issue resolution, and ensuring…
Added 1 hour ago
WC
(CAN) Customer Service Manager
Walmart Canada
AB · Edmonton, AB
- $15 CAD / hour
- Full-time
Position Summary...Working as a Customer Service Manager at Walmart Canada is a great opportunity to build strong leadership and operational skills in a fast paced retail environment. In…
Added 2 hours ago
IB
General Manager (Contract)
Indigo Books & Music
Thunder Bay, ON
- $57,000 to $93,000 CAD / year
- Full-time
The General Manager is accountable for every aspect of the store’s performance, ensuring all areas of the store are achieving key results. They are responsible for leading a team of…
Added 2 hours ago
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Animal Resources Division Manager – Montreal General Hospital Site
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…animal facility staff working in these facilities, budget, operations, resource allocation, infrastructure and equipment. Ensures an operational support to the Investigators and their…
Added 2 hours ago
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Clinical Research Coordinator – Endometriosis Research Program
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Contract
Added 2 hours ago
R|
Project Manager, Capture and Optimization of Research Data (CORD) Platform
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
The Research Institute of the MUHC is seeking an interim Project Manager to join the Capture and Optimization of Research Data (CORD) platform of the Centre for Outcomes Research and…
Added 2 hours ago
AW
Business Operations Manager
Aisthetikos Wellness & Advanced Medical Aesthetics
Calgary, AB
- Full-time
Aisthetikos Wellness & Medical Aesthetics is looking for a thoughtful, organized, and motivated Operations Clinic Manager to join our growing team in Marda Loop, Calgary.
Added 2 hours ago
FC
Assistant Branch Manager Hamilton/Halton
FirstOntario Credit Union
Hamilton, ON
- Full-time
The Assistant Branch Manager is responsible for supporting and developing dedicated employees to create memorable experiences for existing and new members while ensuring efficient branch…
Added 2 hours ago
FO
Senior Manager, Client and Funding Services - Net Zero Acceleration
Federation of Canadian Municipalities
Ottawa, ON · Greater Ottawa Metropolitan Area
- Full-time
alignment with corporate strategic priorities, and right-sizing within operations to funding offers, in addition to providing strategic prioritization on mission critical change initiatives…
Added 2 hours ago
NE
CNC Machinist
New Era Group
Toronto, ON
- $25 to $40 CAD / hour
- Full-time
The CNC Machinist – Horizontal Boring Mill reports directly to the Plant Manager – Machining and Plant Manager - Fabrication and is responsible responsible for the setup and operation of…
Added 2 hours ago
ME
IT Operations Analyst
MCDOUGALL ENERGY INC
St. Thomas, ON
- Full-time
McDougall Energy is looking for an analytical and methodical individual to fill the position of IT Operations Analyst. Reporting to the IT Services and Operations Manager, the IT Operations…
Added 2 hours ago
UO
Electrotechnician
University of Ottawa
Ottawa, ON · Power Plant
- Full-time
Reporting to the Electrical Manager, the Electrotechnician installs, maintains and repairs the different parts of electrical equipment and systems on the campus, offering exceptional…
Added 2 hours ago
UO
Administrative Assistant
University of Ottawa
Ottawa, ON · Social Sciences Building
- Full-time
Financial Activities: Assists in the operations related to financial accounts, by preparing invoices for the courses offered and ensuring a follow up. Ensures that funds are deposited in…
Added 2 hours ago
MU
Electrical Maintenance Engineer
McGill University
Sherbrooke, QC
- Full-time
…sustainability of building systems. The role supports maintenance operations, capital planning, construction and renovation projects, and the development of technical standards that align…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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