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Added 28 mins ago
TG
accommodation services manager
The Glengate Hotel & Suites
Niagara Falls, ON
- Full-time
Develop and implement policies and procedures for daily operations
Added 28 mins ago
FC
P&D Operations Manager
FedEx Canada
Barrie, ON
- Full-time
To supervise, coordinate and control Pick-Up and Delivery Operations within the service area of the station to achieve maximum service objectives. To supervise, coordinate and control…
Added 28 mins ago
OC
Supervisor of Information Technology (IT) Support Services
Oxford County
Woodstock, ON
- Full-time
Reporting to: Manager of Information Technology
Added 28 mins ago
HR
Technical Specialist, Quality Assurance
Hitachi Rail
Toronto, ON
- Full-time
A career at Hitachi Rail will help create a legacy. With operations in every corner of the world, our work goes to the cutting-edge of digital transformation and technology. From the…
Added 28 mins ago
FG
Service Manager
Flynn Group of Companies
Moncton, NB
- $85,000 to $100,000 CAD / year
- Full-time
Flynn Group of Companies is seeking a Service Manager to join our growing Moncton branch. This is a key leadership role responsible for overseeing service operations throughout New…
Added 28 mins ago
DE
Operations Manager
Disruptive Edge
Toronto, ON
- $55,000 to $70,000 CAD / year
- Full-time
We're hiring an Operations Manager to own the day-to-day operations that help our team do its best work. Starting with our Toronto office and supporting our overall operation, you'll work…
Added 28 mins ago
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Contract Manager / Gestionnaire de contrats
Hitachi Rail
Montreal, QC
- Full-time
A career at Hitachi Rail will help create a legacy. With operations in every corner of the world, our work goes to the cutting-edge of digital transformation and technology. From the…
Added 28 mins ago
E
Sales & Business Development Manager - CANADA - F/M
Exail
Montreal, QC
- Full-time
A global leader in Naval, Subsea, Maritime and Space technologies, Exail engineers the future of maritime operations. Our solutions span navigation, surface and subsea positioning, subsea…
Added 28 mins ago
HR
Technical Specialist, Quality Assurance
Hitachi Rail
Burnaby, BC
- Full-time
A career at Hitachi Rail will help create a legacy. With operations in every corner of the world, our work goes to the cutting-edge of digital transformation and technology. From the…
Added 28 mins ago
Corporate Store Key Holder
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Carleton Place, ON
A Store Key Holder assists the Store Manager and Supervisor in all aspects of the day-to-day running of the business.
Added 28 mins ago
PP
Maintenance Technician
Private Pension Partners Inc.
Winnipeg, MB
- Full-time
…well-maintained. This role is essential in supporting the day-to-day operations and overall condition of our…
Added 28 mins ago
PP
Building Manager
Private Pension Partners Inc.
Winnipeg, MB
- Full-time
Private Pension Partners Realty Services Inc. (“P3 Realty”) is seeking an onsite Building Manager to join our growing team. A Building Manager has the ability to elevate the guest/resident…
Added 28 mins ago
W
Senior Plant 3D Administrator
Wood
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- Full-time
…in close collaboration with our colleagues in Consulting and Operations to ensure we are responsive to the needs of our clients through an integrated lifecycle…
Added 43 mins ago
BB
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Bloomstar Bouquet
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- Part-time
Check in all visual elements and communicate missing/damaged pieces to Operations Supervisor.
Added 43 mins ago
B
Regional Operations Manager
BGIS
Mississauga, ON
- Full-time
Identifies and recommends opportunities to reduce and/or consolidate trade services to the Operations Manager and the client, minimizing duplication of effort across disciplines.
Added 58 mins ago
R
Material Handler
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Cambridge, ON
- $19.14 to $25.06 CAD / hour
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Added 58 mins ago
GF
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Vancouver, BC
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…completion and communicating with stakeholders across the Club Operations…
Added 58 mins ago
TH
Senior Technician| Full-Time| CVH- IT Endpoint Support Services
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This position reports to the Manager, Endpoint Support Services
Added 58 mins ago
Chief Operating Officer (COO)
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Toronto, ON · Downtown Toronto (Rosedale), Ontario
As the Retail Operations Leader, you will oversee all
Added 1 hour ago
J&
Store Manager - Lakeside Shopping Centre
JOE & THE JUICE
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- Full-time
STORE MANAGER/ GENERAL MANAGER – JOE & THE JUICE
Added 1 hour ago
PG
restaurant manager
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Added 1 hour ago
IE
Associate Manager, Sales Operations
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
The Sales Operations Associate Manager is part of IMAX’s global Sales and Corporate Development organization with a focus on operational excellence, effective sales enablement, and strong…
Added 1 hour ago
RA
Project Manager, Land Development - Ottawa
R.V. Anderson Associates Limited
Ottawa, ON
- Full-time
…your unique skills and perspective will help drive change from operations to the C-suite, across a wide of range of projects and…
Added 1 hour ago
SC
Environmental Consultant, Hazardous Material (HAZMAT)
Stoakley-Stewart Consultants Ltd.
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- Full-time
Reporting to Senior Project Managers and the Operations Manager, you will support and lead hazardous materials projects from initiation through completion. Responsibilities include…
Added 1 hour ago
SC
Customs Compliance Manager
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Monitor changes in customs legislation, CBSA requirements, trade regulations, and other government requirements, assessing their potential impact on client operations.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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