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Added 2 mins ago
NR
ASSISTANT MANAGER
Northern Reflections Ltd
Corman Park No. 344, SK
- Full-time
business operations in the absence of the Store Manager.
Added 2 mins ago
NR
ASSISTANT MANAGER
Northern Reflections Ltd
Winnipeg, MB
- $16 to $18 CAD / hour
- Full-time
business operations in the absence of the Store Manager.
Added 2 mins ago
KI
Store Manager
Kiokii Inc
Markham, ON
- $57,000 to $67,000 USD / year
- Full-time
We are thrilled to announce the opening of our new store at Tysons Corner Centre in Tysons, Virginia and we are looking for enthusiastic applicants to join our team as a Store Manager.
Added 2 mins ago
KI
Assistant Store Manager
Kiokii Inc
Markham, ON
- $21 to $24 USD / hour
- Full-time
As an Assistant Manager, you play a pivotal role in ensuring smooth day-to-day operations, supporting the team, and driving business success. Including but not limited to…
Added 2 mins ago
Program Manager
The Aldo Group Inc / Le Groupe Aldo Inc.
Montreal, QC
The Program Manager, Digital Growth & Enablement is an experienced and highly organized delivery leader within our Centre of Excellence (CoE). This role is responsible for driving the…
Added 2 mins ago
CF
Business Account Manager
Canadian Fiber Optics Corp
Edmonton, AB
- Full-time
We are looking for a driven Business Account Manager who enjoys being in the market, meeting business owners and creating new opportunities. This is a field-focused, quota-carrying sales…
Added 2 mins ago
LV
Store Lead
Lee Valley Tools
Brampton, ON
- Up to $25 CAD / hour
Maintains the continuity of the company’s standards and policies and efficient store operations in the manager’s absence. Provides formal supervision to the store staff by co-ordinating,…
Added 17 mins ago
JG
Sales Manager
Jacuzzi Group
Remote, Canada
- Full-time
- Remote
Conduct dealer site visits and train dealers in sales, service, operations, and marketing functions
Added 17 mins ago
JG
Sales Manager
Jacuzzi Group
Remote, Canada
- Full-time
- Remote
Conduct dealer site visits and train dealers in sales, service, operations, and marketing functions
Added 17 mins ago
JG
Sales Manager
Jacuzzi Group
Remote, Canada
- Full-time
- Remote
Conduct dealer site visits and train dealers in sales, service, operations, and marketing functions
Added 17 mins ago
JG
Sales Manager
Jacuzzi Group
Remote, Canada
- Full-time
- Remote
Conduct dealer site visits and train dealers in sales, service, operations, and marketing functions
Added 17 mins ago
JG
Sales Manager
Jacuzzi Group
Remote, Canada
- Full-time
- Remote
Conduct dealer site visits and train dealers in sales, service, operations, and marketing functions
Added 31 mins ago
FC
beauty shop manager
First Choice Haircutters
New Minas, NS
- Full-time
Manage contracts for advertising or marketing strategies
Added 31 mins ago
HL
liquor store manager
Hi Liquor Store
Lethbridge, AB
- Full-time
Added 31 mins ago
CR
Senior Financial Analyst - FP&A
Clarity Recruitment
Guelph, ON
- $60 to $70 CAD / hour
- Contract
Analyze distribution, SG&A, and sales and marketing spend for the region
Added 31 mins ago
OP
Associate Director, Talent Acquisition
Omnicom Precision Marketing
Calgary, AB
- Full-time
…with primary focus on building world-class talent acquisition operations. This is a key role responsible for developing and executing regional hiring strategies, leading process…
Added 31 mins ago
OP
Associate Director, Talent Acquisition
Omnicom Precision Marketing
Toronto, ON
- Full-time
…with primary focus on building world-class talent acquisition operations. This is a key role responsible for developing and executing regional hiring strategies, leading process…
Added 31 mins ago
OM
Coordonnateur de projet / Project coordinator
Omnicom Media
Montreal, QC
- Full-time
Tu rêves de contribueras à l’exécution des campagnes de marketing d’influence en assurant la gestion des opérations quotidiennes, en développant des relations solides avec les créateurs de…
Added 31 mins ago
OM
Coordonnateur de projet / Project coordinator
Omnicom Media
Toronto, ON
- Full-time
Tu rêves de contribueras à l’exécution des campagnes de marketing d’influence en assurant la gestion des opérations quotidiennes, en développant des relations solides avec les créateurs de…
Added 31 mins ago
HH
PRO Marketing Specialist
Home Hardware Stores Limited
St. Jacobs, ON
- Full-time
As the PRO Marketing Specialist, you will provide support in the co-ordination of Home’s PRO Tradeshows and Home’s overall PRO Marketing efforts. Led by the PRO Marketing Manager, this…
Added 31 mins ago
TI
Digital Project Manager
Treefrog Inc.
Canada
- Full-time
Treefrog is seeking a Digital Project Manager to join our team on a full-time basis to fill an existing role. This role sits at the centre of our delivery operations, ensuring client…
Added 31 mins ago
F
Manager, Marketing Operations & AI
Flywheel
Toronto, ON
- Full-time
We're looking for an Manager, Marketing Operations & AI to join our team as part of our Sales function. This role will play a critical role in optimizing our sales AI-powered technology…
Added 46 mins ago
LM
Dermatologist
Lacroix Médecine Privée
Dollard-Des Ormeaux, QC
- Full-time
Experts in human resources, medical recruitment, information technology, legal affairs, marketing, finance, and Customer service
Added 46 mins ago
JG
Sales Manager
Jacuzzi Group
Regina, SK
- Full-time
Conduct dealer site visits and train dealers in sales, service, operations, and marketing functions
Added 46 mins ago
JG
Sales Manager
Jacuzzi Group
Thunder Bay, ON
- Full-time
Conduct dealer site visits and train dealers in sales, service, operations, and marketing functions

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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