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Added 26 mins ago
ST
Structures Design Integrator (Senior Level)
SEGULA Technologies
Montreal, QC
- Full-time
Job Title: Senior Structures Design Integration Engineer
Added 26 mins ago
ST
Systems Installation Integrator (Mid Level)
SEGULA Technologies
Montreal, QC
- Full-time
Position Overview: We are seeking an intermediate Systems Installation Integration Engineer to independently execute defined engineering packages for aircraft development programs. In this…
Added 26 mins ago
ST
Structures Design Integrator (Mid Level)
SEGULA Technologies
Montreal, QC
- Full-time
We are seeking a Structures Design Integration Engineer to lead significant airframe work packages and solve complex structural design challenges. In this role, you will drive airframe…
Added 1 hour ago
T(
Customer Success Solutions Specialist
Teltoo (Acquired by Haivision)
Success, SK
- Full-time
The Customer Success Engineer (CSE) combines strong technical expertise with a customer-focused approach to deliver an outstanding post-sale experience, from onboarding through day-to-day…
Added 2 hours ago
TI
Senior Software Engineer
Thri5 Inc.
Remote, Canada
- Full-time
- Remote
Build at the intersection of AI, data, product, and real-world retail operations
Added 2 hours ago
TT
Product Application Engineer - Building Automation
trane technologies
Montreal, QC
- Full-time
…driving analytics for greater efficiency, your ideas will help engineer solutions for stronger communities and a sustainable…
Added 2 hours ago
WI
Senior Technical Manager, Water Resources Engineering
WSP in Canada
Mississauga, ON
- Full-time
This is your chance to shape resilient, sustainable water systems that support communities, mining operations, and environments across Canada and beyond.
Added 2 hours ago
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Software Development Engineer II, Advertiser Growth Engine
Amazon
Toronto, ON
- Full-time
3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
Added 4 hours ago
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Demand Generation Manager
Guusto
Canada
- Full-time
…across demand generation, paid, lifecycle, email, marketing operations, and online reputation…
Added 5 hours ago
M&
Senior Controls Engineer
Mitchell & Associates
Brampton, ON
- Full-time
Work with Engineering, Maintenance, Operations, Quality, Toolroom, IT/OT, and external integrators to support equipment improvements, new technology implementation, and technical problem…
Added 5 hours ago
SA
Aircraft Maintenance Engineer (AME)
SkyCare Air Ambulance & Charters
Sioux Lookout, ON
- Full-time
…deliver life-saving medevac services and specialized charter operations across Canada, North America, and the Caribbean. As an Aircraft Maintenance Engineer (AME), you will help ensure the…
Added 5 hours ago
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Full Stack Engineer, Support Experience (Greater China Support)
Stripe
Toronto, ON
- Full-time
Support Experience Engineering builds the technology that powers Stripe's global support operations. Our engineers create the systems and services that support agents worldwide rely on…
Added 10 hours ago
J
Power Engineer - Second Class
Jobbe
Grand Falls, NB
- Part-time
The On-call Power Engineer is part of the Fry Plant operations team in Grand Falls, NB, supporting the facility's critical utility and refrigeration systems. This role works closely with…
Added 11 hours ago
KC
Site Reliability Engineer
KPMG Canada
Kitchener, ON
- Full-time
The OPS Site Reliability Engineer will be a focal role owning and ensuring the fluent operations of Managed Services offerings in the KPMG production cloud environment. The role will be…
Added 12 hours ago
AG
Senior Operations Technology Specialist
Artemis Gold - Blackwater Project
BC
- Other
Reporting to the Superintendent – Operations Technology, the Senior Operations Technology Specialist connects frontline operations, data, and technology to improve safety, reliability,…
Added 13 hours ago
AS
Applications Engineer
AgileGrid Solutions
Canada
- Full-time
…reliable, and high-quality electrical products and services. Our operations span across multiple regions, including Canada, where we maintain a strong presence through our offices in…
Added 14 hours ago
HR
Software Analyst
Hitachi Rail
Toronto, ON
- Full-time
A career at Hitachi Rail will help create a legacy. With operations in every corner of the world, our work goes to the cutting-edge of digital transformation and technology. From the…
Added 17 hours ago
WI
Senior Mechanical Engineer (Plant Design)
WSP in Canada
Sudbury, ON · Greater Sudbury, ON
- Full-time
As a Senior Mechanical Engineer within our Mine Process & Mine Infrastructure group, you will shape the systems and infrastructure that power Canada’s most complex industrial and mining…
Added 19 hours ago
BG
Process Engineer, Production
BV GLAZING
Concord, ON
- $85,000 to $95,000 CAD / year
- Full-time
THE OPPORTUNITY: The Process Engineer is responsible for driving operational excellence across multiple manufacturing facilities within our Concord campus. This role focuses on optimizing…
Added 19 hours ago
FA
Maintenance Control Supervisor
Flair Airlines Ltd.
Toronto, ON
- Full-time
Support the Senior Manager, Maintenance Operations, during the Maintenance Control Manager’s absence, maintaining continuity of MCC operations and supporting operational decision-making.
Added 19 hours ago
PA
Maintenance Operational Controller
PROVINCIAL AEROSPACE LTD
NL
- Full-time
Coordinate and communicate with Flight Operations, Maintenance Production, and Planning to ensure availability of aircraft in conjunction with the planned flight schedules and the Aircraft…
Added 20 hours ago
EC
Civil Designer
EnGlobe Corp.
Moncton, NB
- Full-time
…innovation and collaboration are an integral part of our daily…
Added 20 hours ago
KC
Senior Embedded Software Designer
Kepler Communications Inc.
Toronto, ON
- Full-time
We're on the hunt for a top-tier Senior Embedded Software Engineer. Your focus will be on software development and maintenance required for both space and ground-based assets for a growing…
Added 20 hours ago
MT
Professional Services Consultant
Manx Telecom Enterprise
Permanent North American Gaeltacht, ON
- Full-time
Vacancy Name Professional Services Consultant Vacancy No VN990 Function Syn - Delivery & Operations Work Location Isle of Man or Manchester Basis Permanent Full Time/Part Time Full time…
Added 22 hours ago
ST
Intermediate Electrical Engineer
Saltworks Technologies
Richmond, BC
- $80,000 to $100,000 CAD / year
- Full-time
…adopting and developing AI across our products, projects, and operations. Join us and build skills defining the next era of engineering and industrial…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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