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Added 42 mins ago
TI
Senior Software Engineer
Thri5 Inc.
Remote, Canada
- Full-time
- Remote
As a Senior Software Engineer at Thri5, you'll play a key role in building and scaling our product. You'll own significant technical problems from design through production, working closely…
Added 57 mins ago
WI
Senior Technical Manager, Water Resources Engineering
WSP in Canada
Mississauga, ON
- Full-time
…colleagues across disciplines, collaborating locally and globally to engineer solutions that protect people, infrastructure, and…
Added 57 mins ago
B
AI Specialist
BrainFinance
Montreal, QC
- Full-time
We are seeking an experienced DevOps Engineer to join our team, with a specialization in Google Cloud Platform serverless architecture.
Added 57 mins ago
A
Software Development Engineer II, Advertiser Growth Engine
Amazon
Toronto, ON
- Full-time
Identify root causes of operational issues and drive permanent fixes, continuously improving system reliability and performance.
Added 1 hour ago
C
Applications Development Sr Programmer Analyst
Citi
Mississauga, ON
- Full-time
The Applications Database Engineer is an intermediate level position responsible for participation in the establishment and implementation of new or revised application systems and programs…
Added 2 hours ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
Track channel performance, CAC and ROI, and move spend to what works.
Added 3 hours ago
M&
Senior Controls Engineer
Mitchell & Associates
Brampton, ON
- Full-time
Review, modify, and improve PLC and HMI programs to support equipment reliability, safety, quality, cycle time, error proofing, and production performance.
Added 4 hours ago
ES
Presentation Software Engineer - EA SPORTS™ NHL (TFT)
EA SPORTS
Vancouver, BC
- Temporary
As a Presentation Software Engineer, you will develop and support the core technologies that bring our game's storytelling and broadcast presentation to life. You will collaborate closely…
Added 4 hours ago
A
Structural Engineering Graduate
AECOM
Kitchener, ON
- $65,000 to $75,000 CAD / year
- Full-time
Conducts structural engineering designs, calculations, sketches, diagrams, schematic drawings, and final working drawings under the supervision of an experienced engineer.
Added 5 hours ago
CN
Founding CTO
Clash Nexus AI
Oshawa, ON
- Full-time
Improve scalability, performance, and technical reliability
Added 5 hours ago
W
AI Solution Architect
Workana
Remote, Canada
- Contract
- Remote
Select appropriate technology components and integration patterns (API, event-driven, batch) while balancing performance, cost, and maintainability.
Added 5 hours ago
W
AI Solution Architect
Workana
Remote, Canada
- Contract
- Remote
Select appropriate technology components and integration patterns (API, event-driven, batch) while balancing performance, cost, and maintainability.
Added 5 hours ago
W
AI Solution Architect
Workana
Remote, Canada
- Contract
- Remote
Select appropriate technology components and integration patterns (API, event-driven, batch) while balancing performance, cost, and maintainability.
Added 5 hours ago
W
AI Solution Architect
Workana
Remote, Canada
- Contract
- Remote
Select appropriate technology components and integration patterns (API, event-driven, batch) while balancing performance, cost, and maintainability.
Added 5 hours ago
W
AI Solution Architect
Workana
Remote, Canada
- Contract
- Remote
Select appropriate technology components and integration patterns (API, event-driven, batch) while balancing performance, cost, and maintainability.
Added 8 hours ago
GC
AI Engineer
GEI Consultants, Inc.
Markham, ON
- $110,000 to $150,000 CAD / year
- Full-time
The AI Engineer plays a hands-on role in active AI Solutions Factory use cases by implementing AI-based solutions, integrating enterprise data sources, and supporting solution reliability…
Added 9 hours ago
KC
Site Reliability Engineer
KPMG Canada
Kitchener, ON
- Full-time
The OPS Site Reliability Engineer will be a focal role owning and ensuring the fluent operations of Managed Services offerings in the KPMG production cloud environment. The role will be…
Added 10 hours ago
AG
Senior Operations Technology Specialist
Artemis Gold - Blackwater Project
BC
- Other
…initiatives from business case through implementation, adoption, performance measurement, and sustained value…
Added 11 hours ago
AS
Applications Engineer
AgileGrid Solutions
Canada
- Full-time
The Estimator/Applications Engineer position is based within the Electrical Division in Edmonton (EDE) and reports directly to the Estimating Supervisor within the Sales & Estimating…
Added 13 hours ago
DO
Mechanical Structural Design Engineer
Dongguan Onlitex Electronic Co., Ltd
Major, SK
- Full-time
the year, year-end awards will be awarded according to performance.
Added 14 hours ago
H
Assistant Contract Administrator
HDR
Toronto, ON
- Full-time
Added 15 hours ago
WI
Senior Mechanical Engineer (Plant Design)
WSP in Canada
Sudbury, ON · Greater Sudbury, ON
- Full-time
As a Senior Mechanical Engineer within our Mine Process & Mine Infrastructure group, you will shape the systems and infrastructure that power Canada’s most complex industrial and mining…
Added 15 hours ago
A
Manager, Software Engineering
AltaML
Toronto, ON
- Full-time
We overpay for the right people. We'd rather pay a premium for an engineer who embodies this and multiplies the team than save money on someone who doesn't.
Added 16 hours ago
C-
Technical Sales Intern- Mississauga
Captiveaire - Region 114 Western PA
Mississauga, ON
- Volunteer
…December 2026 or May 2027 and has an interest in being a Sales Engineer. The role will be part time in the…
Added 17 hours ago
BG
Process Engineer, Production
BV GLAZING
Concord, ON
- $85,000 to $95,000 CAD / year
- Full-time
…From Toronto to Texas, we are vertically integrated to design, engineer, manufacture and install the complete building envelope with today’s most ambitious developers. Serving both…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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