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Added 2 mins ago
H
Data Quality Engineer
Hays
Toronto, ON
- Contract
A leading organization is seeking a highly skilled and experienced Senior Quality Engineer to join its Enterprise Technology and Data team.
Added 2 mins ago
3T
Site Reliability Engineer
360 Technology
Toronto, ON
- Full-time
…platform, page performance is not a quality attribute; it is the product. You will treat it as a service level objective with the same rigor most organizations reserve for…
Added 2 mins ago
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Staff Software Engineer
Lantern
Vancouver, BC
- Full-time
Lantern is seeking a Staff Software Engineer to join our expanding product engineering pods. This is a strategic and highly visible role focused on driving your team’s architectural…
Added 4 mins ago
M
Process Engineer (BILINGUAL)
Michelin
New Glasgow, NS
- Full-time
…full breadth of Michelin’s resources, delivers a specialized product line to its global internal customers with entrepreneurial…
Added 4 mins ago
AM
Civil Project Engineer
Aplin Martin
Vancouver, BC
- Full-time
The Project Engineer primarily serves as the Engineer-of-Record on projects they are assigned. On some projects they may perform a role the role of project leader and on and others while on…
Added 4 mins ago
AA
Senior Engineer - Mining Products
AMI Attachments
ON · Hawkesville, Ontario
- Full-time
The Senior Mining Product Engineer will focus on the design and development of mining-class attachments and equipment, while mentoring and supporting the Engineering and Design team. This…
Added 20 mins ago
M
Lead Full Stack Software Engineer
Manulife
Toronto, ON · Waterloo, ON
- Full-time
As a Lead Full Stack Software Engineer, you will provide technical leadership across the software development lifecycle, partnering with product owners, architects, and engineering teams to…
Added 33 mins ago
S
Ingénieur de projets/Ingénieure de projets
St-Amour
Montreal, QC
- $115,000 to $130,000 CAD / year
- Full-time
We are seeking a Senior Project Engineer to lead manufacturing projects, from requirements analysis through industrialization and production launch. You will serve as a technical resource…
Added 50 mins ago
M
GRC Specialist
Miovision
Remote, Canada
- $90,000 to $115,000 CAD / year
- Full-time
- Remote
Identify, assess, and track enterprise, cyber, product, and third-party risks, actively expanding our cybersecurity risk universe.
Added 1 hour ago
BG
Bespoke Engineering - Placement Year
BMW Group
Goodwood, ON
- Internship
Rolls-Royce Motor Cars Bespoke Engineering Team, is seeking a highly skilled Bespoke Engineer to join our renowned team.
Added 1 hour ago
HA
Engineer – Mass Properties
Horizon Aircraft
Kawartha Lakes, ON · Lindsay, ON
- Full-time
We are seeking a highly motivated Engineer – Mass Properties to support the development, certification, and production of our next-generation aircraft program. The Mass Properties Engineer…
Added 1 hour ago
K
Senior Software Engineer - React Native - Consumer
Kraken
Canada
- Full-time
…financial experiences intuitive, fast, and trustworthy. Our product-minded engineers work closely with Product and Design to understand client problems, challenge assumptions, shape…
Added 1 hour ago
TI
CyberSecurity Specialist
Themesoft Inc.
Toronto, ON · North York, ON
- Contract
Technical Security Research Engineer to research, prototype, evaluate, and operationalize emerging • Master’s degree in Cybersecurity, Computer Science, AI, Computer Engineering, or related…
Added 1 hour ago
WQ
Pontiac High School - Night Caretaker, Class I - Regular LP*/ Concierge de nuit, Classe I - régulier LP* - 38.75 hours/heures
Western Quebec School Board
Shawville, QC
- Full-time
…equipment which does not require the presence of a stationary engineer. Carries out or ensures that the required preventive upkeep is carried out; carries out or ensures that minor or…
Added 1 hour ago
TC
Forward deployed Engineer
Tata Consultancy Services
Toronto, ON · Greater Toronto Area, Canada
- $100,000 to $120,000 CAD / year
- Full-time
Added 1 hour ago
TC
Forward deployed Engineer
Tata Consultancy Services
Toronto, ON
- $100,000 to $120,000 CAD / year
- Full-time
Added 1 hour ago
J
Cloud Engineer - Early Career (Canada)
Jobright.ai
Canada
- Full-time
Jobright is your personal AI job search agent that transforms the way you do job search. They are seeking a Cloud Engineer to provision and manage cloud infrastructure, build CI/CD…
Added 1 hour ago
FI
Senior Simulation Scientist
Fulfillment IQ
Toronto, ON
- $115,000 to $145,000 CAD / year
- Full-time
Workbench is FIQ's warehouse-design platform: it lets a solutions engineer draw a warehouse the way an architect draws a building. You will design, build and own Workbench's warehouse…
Added 1 hour ago
TS
Software Developer / Analyst
Tangam Systems
Waterloo, ON
- Full-time
Added 1 hour ago
VS
Product Verification and Validation Engineer
VIAVI Solutions
Ottawa, ON
- Full-time
We are looking for a highly versatile and self-driven Verification & Validation (VnV) Engineer to join our Test Engineering Group / Verification & Validation. This role covers a broad scope…
Added 1 hour ago
TC
Engineer
Tata Consultancy Services
Toronto, ON
- $90,000 to $100,000 CAD / year
- Full-time
Identify and implement minor design changes to improve product performance, reliability, and manufacturability.
Added 1 hour ago
SG
Software/Firmware Development Engineer
Socomec Group
Brampton, ON
- Full-time
Ability to handle projects from the inception to the product delivery.
Added 1 hour ago
KG
Senior Java Low Latency Developer (Payments & Trading Platforms)
K&K Global Talent Solutions INC.
Mississauga, ON
- Full-time
…Access (DMA) platforms. This role is ideal for a highly skilled engineer with a strong background in low-latency trading systems, financial markets technology, and modern Java…
Added 1 hour ago
SG
Senior Automation Engineer
Socomec Group
Brampton, ON
- Full-time
Socomec is seeking a Senior Automation Engineer to join our Energy Storage Systems (ESS) R&D team. This role will focus on the development, integration, testing, and commissioning of…
Added 1 hour ago
LC
Senior Engineer, Application Security
Lightspeed Commerce, Inc.
Remote, Canada
- Full-time
- Remote
As a Senior Application Security Engineer, you will serve as a foundational anchor on the AppSec team, leading our strategic shift hard-left toward developer-embedded security and Secure by…

Closed listing

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

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Original job description

Archived listing. The details below describe a past opening.

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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