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GB
Sales Agent
Galaxie Brands Corporation
Hamilton, ON
- $40,000 to $55,000 CAD / year
- Full-time
…automation and industry disruption practices, we set out to lead the charge in reshaping how cannabis products are produced and…
Added 30 mins ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
…manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the…
Added 30 mins ago
GA
Shift Leader
GRETA Arcade Bar Street Food
Vancouver, BC
- Part-time
Ensure a high standard of product knowledge and service, both in food and beverage programs and in guest services.
Added 31 mins ago
TT
Retail Store Coordinator Full Time Marshalls - CrossIron Mills Mall
The TJX Companies, Inc.
AB
- Full-time
We’re looking for a Retail Store Coordinator to join our team in a welcoming environment. In this role, you’ll lead and inspire to deliver outstanding customer experiences. If you thrive in…
Added 1 hour ago
GE
Chef de Partie
Grey Eagle Resort & Casino
Calgary, AB
- Full-time
Under the direction of the Executive Chef, or Sous Chef, the Supervisor is responsible to lead, coach, motivate and oversee all staff and aspects of the Food & Beverage departmental…
Added 1 hour ago
VH
RN/RPN - Child & Family Program (Central West)
VHA Home HealthCare
Toronto, ON · Etobicoke, ON
- Part-time
…supported by a diverse regional team and beneficial home office programs. Team members tell us “I love the inclusive culture. I feel welcome and at…
Added 1 hour ago
E
Senior Consultant - Non-Financial Risk and Controls (French bilingual)
EY
Montreal, QC
- Full-time
Design and enhance Enterprise Risk Management (ERM), Operational Risk Management (ORM), Third-Party Risk Management (TPRM), Digital Risk Management, and Data Risk Management programs
Added 1 hour ago
EE
Project Manager
Exco Energy
Toronto, ON
- Full-time
· Lead cross-functional teams (engineering, manufacturing, quality, and supply chain) to develop and maintain integrated project schedules.
Added 1 hour ago
M&
Senior Controls Engineer
Mitchell & Associates
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Review, modify, and improve PLC and HMI programs to support equipment reliability, safety, quality, cycle time, error proofing, and production performance.
Added 1 hour ago
AI
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Toronto, ON · Scarborough, ON
- Full-time
Data and workflow services: Data processing, document composition, automation, file management and production workflows supporting complex communication programs.
Added 1 hour ago
GG
B2B - Sales Account Manager
GOODAI GLOBAL USA INC.
Vancouver, BC
- $95,000 to $120,000 CAD / year
- Full-time
We are seeking a results-driven B2B Sales Account Manager to lead and expand key wholesale and national retail accounts across Canada and North America.
Added 1 hour ago
TC
Merchandise Processing Coordinator Gerrard Square
TJX Canada – Winners, Marshalls, HomeSense
Toronto, ON
- Full-time
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Added 1 hour ago
LC
Pharmacist, Hourly Part Time Flexible Shifts
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Pharmacist, Hourly Part Time Flexible Shifts
Loblaw Companies Limited
Niagara Falls, ON
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Pharmacist, Hourly Part Time Day
Loblaw Companies Limited
Toronto, ON · North York, ON
- Part-time
Proven ability to drive and build the business, lead by example and support enterprise programs
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Saskatoon, SK
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Event Sales Specialist
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Access to our in-house management training programs
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Vice President, Information Systems
Calian in Space & Technology
Ottawa, ON
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We are looking for a Vice President, Information Systems to lead the next stage of growth and operational maturity within Calian’s enterprise technology environment.
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TS
Operations Supervisor
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Support HSE programs and activities, including onsite emergency response as required.
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Operations Supervisor
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Support HSE programs and activities, including onsite emergency response as required.
Added 2 hours ago
SC
Meat - Certified Meat Cutter TF - Part time
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Lead, train, and motivate team members to deliver exceptional service and meet department goals.
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Game Programming Instructor – C++ / C# (Sessional Faculty)
LaSalle College Vancouver
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- Full-time
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Added 2 hours ago
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Assistant Sales Manager
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Cobalt, ON
- Part-time
Educate families on KidStrong programs, class options, memberships, and the value of the KidStrong experience.
Added 2 hours ago
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Vice President, Human Resources
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Lead enterprise workforce planning to ensure organizational capability supports future business needs.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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