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Added 29 mins ago
DB
Part Time Bridal Sales
David's Bridal
Dartmouth, NS
- $16 to $22.32 CAD / hour
- Part-time
…presentation and operations of the store. S/he reports to the Store Manager in partnership with the Sales Manager. Bridal Stylists are brand ambassadors and demonstrate the values and…
Added 29 mins ago
DB
Part Time Bridal Sales
David's Bridal
Woodbridge, ON
- $16 to $25.8 CAD / hour
- Part-time
…presentation and operations of the store. S/he reports to the Store Manager in partnership with the Sales Manager. Bridal Stylists are brand ambassadors and demonstrate the values and…
Added 29 mins ago
RS
Development Manager, Brand Solutions & GTM
Rogers Sports & Media
Toronto, ON
- Full-time
Rogers Sports and Media is hiring for the role of Development Manager, on the Brand Solutions & GTM team. The successful candidate will own the sales development process, translating…
Added 59 mins ago
HM
Family Practitioner/General Practitioner
Health Match BC
Kelowna, BC
- Full-time
Existing team: 10 FP all sites; 10 MOA across all sites, 1 Office Manager, 1 PCN Nurse in each office
Added 59 mins ago
HM
Family Practitioner/General Practitioner
Health Match BC
Kelowna, BC
- Full-time
Existing team: 10 FP all sites; 10 MOA across all sites, 1 Office Manager, 1 PCN Nurse in each office
Added 59 mins ago
LF
Brick Associate, Sales
Leons Furniture Limited
Mississauga, ON
- Full-time
Assist customers with their purchases through relationship selling
Added 59 mins ago
LF
Brick Associate, Sales
Leons Furniture Limited
Belleville, ON
- Full-time
Assist customers with their purchases through relationship selling
Added 59 mins ago
LF
Brick Associate, Sales
Leons Furniture Limited
Fort St. John, BC
- $37,000 to $100,000 CAD / year
- Full-time
Assist customers with their purchases through relationship selling
Added 1 hour ago
CC
Global Account Manager
Cogent Communications
Toronto, ON · North York, ON
- Full-time
Use consultative and relationship building selling techniques to identify current and future connectivity solutions.
Added 1 hour ago
B
Branch Manager
BMO
Edmonton, AB
- Full-time
Maintains a high-touch relationship with key branch customers and prospects within the market.
Added 1 hour ago
B
SENIOR COMMERCIAL ACCOUNT MANAGER, MID-MARKET – Alberta South Rural Markets
BDC
Medicine Hat, AB · Calgary, AB · Lethbridge, AB
- Full-time
We are seeking an experienced Senior Commercial Account Manager, Mid-Market to support entrepreneurs across the Southern Alberta rural markets, including Airdrie, Brooks, Okotoks,…
Added 2 hours ago
T
Seasonal Store Lead
Tilley
Vaughan, ON
- Part-time
Advocate efforts that support consumers to make a purchase decision best for them and to develop an ongoing positive relationship elevating Mastermind as Canada’s Authority on Play.
Added 2 hours ago
E
US Corporate Tax - Waterloo - Manager
EY
Toronto, ON
- Full-time
As a US Tax Manager in EY’s U.S. Tax Practice, you’ll lead and supervise complex tax engagements, delivering high‑quality compliance services and innovative tax planning for multinational…
Added 2 hours ago
SS
26-18 – Community Support Worker
Spectrum Society for Community Living
Vancouver, BC
- Full-time
Develop a supportive and helpful working relationship with JW with healthy personal boundaries.
Added 2 hours ago
BG
Brand Communications Assistant - Placement Year
BMW Group
Goodwood, ON
- Internship
If you apply, the next stages of the recruiting process include a virtual assessment centre and an in-person interview with the hiring manager.
Added 2 hours ago
BG
Regional Marketing Intern - Placement Year
BMW Group
Goodwood, ON
- Internship
If you apply, the next stages of the recruiting process include a virtual assessment centre and an in-person interview with the hiring manager.
Added 2 hours ago
BG
Regional Marketing Intern - Placement Year
BMW Group
Goodwood, ON
- Internship
If you apply, the next stages of the recruiting process include a virtual assessment centre and an in-person interview with the hiring manager.
Added 2 hours ago
CC
Global Account Manager
Cogent Communications
Toronto, ON · North York, ON
- Full-time
Use consultative and relationship building selling techniques to identify current and future connectivity solutions.
Added 2 hours ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 2 hours ago
J
Senior Manager, Technical Architecture
Jobgether
Canada
- Full-time
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Technical Architecture based in Canada.
Added 2 hours ago
J
Enterprise Customer Success Manager
Jobgether
Canada
- Full-time
The Enterprise Customer Success Manager will manage a portfolio of site-based accounts within a major enterprise customer relationship.
Added 2 hours ago
GF
Spanish Speaking Key Account Manager (SaaS)
Global Fleet Management
Burnaby, BC
- Full-time
The Key Account Manager is the primary owner of the customer relationship for assigned enterprise accounts. The role focuses on proactive account management, issue resolution, and ensuring…
Added 2 hours ago
B
Mortgage Specialist
BMO
Victoria, BC
- Full-time
Expert knowledge of self-management and teamwork, personal lending, relationship sales and management.
Added 3 hours ago
FC
Assistant Branch Manager Hamilton/Halton
FirstOntario Credit Union
Hamilton, ON
- Full-time
The Assistant Branch Manager is responsible for supporting and developing dedicated employees to create memorable experiences for existing and new members while ensuring efficient branch…
Added 3 hours ago
CN
Coordinator, Team Operations
Canadian National Institute for the Blind
Barrie, ON
- $48,888 to $61,110 CAD / year
- Full-time
Reports To: Manager, ON Programs and Community Engagement

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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