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Added 9 mins ago
Sr Product Manager
Rogers Communications
Toronto, ON
We are on the lookout for a seasoned Senior Product Manager to spearhead our self-serve digital platforms. In this role, you will be the product owner for both Mobile App and Web…
Added 25 mins ago
J
CLSU Manager (Commercial Support) - Insurance
JobsMedia.io
Toronto, ON
- Full-time
We’re looking for a CLSU (Commercial Lines Support Unit) Manager in Toronto. This is a "people-first" leadership role responsible for driving operational excellence across the support unit.
Added 25 mins ago
M
Senior Manager, Organic Growth
Mistplay
Toronto, ON
- $120,000 to $165,000 CAD / year
- Full-time
Mistplay is seeking a strategic and hands-on Senior Manager of Organic Growth to help build and scale the organic acquisition engine for our fast-growing rewarded gaming platform. This…
Added 25 mins ago
General Manager ID #1646
YMCA of Simcoe/Muskoka
Barrie, ON
The General Manager is responsible for successfully managing the ongoing daily operations of the Health and Fitness Centre by ensuring service excellence throughout the facility and…
Added 3 hours ago
FG
Senior Operations Manager, Surrey and Wheelchair Replenishment Program
Fnyx Group
Toronto, ON
- Full-time
✈️ Senior Operations Manager – Aviation Services
Added 3 hours ago
Quality Assurance - Quality Assurance Manager
Recruitment Team
Canada
…Pharmacists, skilled Technicians, HR, IT, Procurement, Warehouse and Customer Service…
Added 3 hours ago
Technical Lead
Scotiabank
Ottawa, ON
Reporting to the Senior Manager of Development, the Technical Lead is accountable for the technical direction and delivery of web application solutions in a Microsoft-based development…
Added 5 hours ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving,…
Added 7 hours ago
S
Engineering Manager – ContentIQ
symplistic.ai
Woodbridge, ON
- Internship
We are looking for an Engineering Manager to lead the continued development and delivery of ContentIQ. This is a technical leadership role for someone who can lead engineers while remaining…
Added 8 hours ago
NB
Manager Financing Solutions
National Bank of Canada
Winnipeg, MB
- Full-time
Participate in determining client financing needs in collaboration with the Commercial Account Managers and Senior Manager, Financing Solutions.
Added 8 hours ago
NB
Senior Manager Onboarding
National Bank of Canada
Toronto, ON
- Full-time
A career as a Senior Manager, Onboarding in the National Bank Trust team at National Bank means acting as a strategic integration lead for complex client and portfolio manager lifecycle…
Added 10 hours ago
L
Product Manager
Linedata
Toronto, ON
- Full-time
Product Manager – Capitalstream | Lending & Leasing
Added 11 hours ago
A
Team Lead, Dayforce Support
AccorCorpo
Toronto, ON
- Full-time
…escalation point for complex issues and acts as the interim manager in the absence of the Manager, Dayforce…
Added 13 hours ago
EC
Account Manager, Defence
Esri Canada
Ottawa, ON
- Full-time
Reporting to the District Manager of Defence, the Account Manager, Defence is responsible for independently managing an assigned portfolio of Department of National Defence (DND) customer…
Added 13 hours ago
B
Facility Operations Manager
BGIS
Toronto, ON · Etobicoke, ON
- Full-time
The Manager, Operations is responsible for operations and budget management, service delivery management, project management, client relationship management, health and safety, and…
Added 13 hours ago
CG
Senior V&V Test Engineer - Autonomous Vehicles
CS GROUP
Montreal, QC
- Full-time
As the V&V activity grows, you will become a key technical interface with the customer, working closely with the CS Group Canada Technical Project Manager and technical leads across System…
Added 14 hours ago
Account Executive Mid Market
Alveole
Montreal, QC
You'd join a small but mighty AE team in Montreal, reporting to the Sales Manager, with real input into how this motion gets built and direct mentorship from our co-founders as you grow…
Added 14 hours ago
A
Account Executive Mid Market
Alvéole
Montreal, QC
- Full-time
You'd join a small but mighty AE team in Montreal, reporting to the Sales Manager, with real input into how this motion gets built and direct mentorship from our co-founders as you grow…
Added 16 hours ago
HB
Regional Manager, Canada West
HUGO BOSS Canada, Inc.
Vancouver, BC
- Other
Assist Store leaders in training, coaching and development, customer service standards, standard operating procedures, impeccable visual standards and employee relations compliance in…
Added 16 hours ago
HB
Regional Manager, Canada West
HUGO BOSS Fashions, Inc.
Vancouver, BC
- Other
Assist Store leaders in training, coaching and development, customer service standards, standard operating procedures, impeccable visual standards, and employee relations compliance in…
Added 18 hours ago
Project Coordinator - Capital Projects
Convergint Technologies Ltd
Dartmouth, NS
Work with the Senior Operations Assistant and Business Development Executive teams to develop and maintain the account policy and procedures. Ensure all team members follow defined…
Added 18 hours ago
AI
Marketing Coordinator
AutoCanada Inc.
Edmonton, AB
- Full-time
Protect deadline visibility - Monitor timelines and workload, identify risks early and escalate capacity conflicts, shifting scope or approval delays to the Senior Manager.
Added 19 hours ago
B
Office Manager
Binners
Toronto, ON · Etobicoke, ON
- $70,000 to $90,000 CAD / year
- Full-time
Be comfortable speaking with project managers, contractors, suppliers and senior customer contacts.
Added 20 hours ago
EH
Business Development Account Manager (AM) - Western Canada
Edgewood Health Network Inc
Canada
- $80,000 to $95,000 CAD / year
- Full-time
The Business Development Account Manager (AM) is responsible for managing, retaining and growing a portfolio of corporate clients while building strong, trusted and long-term partnerships.…
Added 20 hours ago
VW
Key Account Manager Ontario - Barebells I Canada
Vitamin Well Group
ON · Ontario, Canada
- Full-time
As Key Account Manager – Grocery & Convenience, your primary focus will be growing our presence and share of shelf across key grocery and convenience accounts. You will support category…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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