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Added 14 mins ago
AC
Specialist, Fatigue Risk Management Program - Temporary
Air Canada
Toronto, ON
- Full-time
Added 14 mins ago
DC
Hardware Engineering Co-op
Danaher Corporation
Concord, ON · CAN - Concord - AB Sciex LP
- Full-time
You will be a part of the Hardware Development team and report to a Senior Engineer that is responsible for New Product Development, Sustaining, and/or VAVE. If you thrive in a fast-paced…
Added 29 mins ago
QP
Administrative Assistant - Real Estate Debt
QuadReal Property Group
Toronto, ON
- Full-time
Assist with coordination of internal and external calls/meetings (with multiple calendars and time zones) for Senior Level Executives and Team Members (including liaising with clients and…
Added 29 mins ago
DC
Sr. Software Project Manager (Scaled Agile /Device Development)
Danaher Corporation
Guelph, ON · Toronto, ON · Concord, ON · CAN - Concord - AB Sciex LP
- Full-time
The Senior Software Project Manager is responsible for reducing complexity and managing risk to ensure software and systems are developed in a predictable and efficient manner while…
Added 29 mins ago
TH
SR MANAGER MERCHANDISING PRODUCT MANAGEMENT CAN
The Home Depot
Canada
- Full-time
As the Senior Manager, Merchandising Product Management, you will drive vision, strategy, and execution, transforming ideas into user-centric products that set industry standards.
Added 29 mins ago
TH
Intern, Full Stack Software Developer
The Home Depot
Canada
- Full-time
Project Presentation: Share your findings and project outcomes with senior leadership.
Added 45 mins ago
Product Coordinator
The Aldo Group Inc / Le Groupe Aldo Inc.
Montreal, QC
· Support style/colorway specifications with the Senior Product Developer & Designer.
Added 45 mins ago
IF
Accounting Advisor
iA Financial Group
Quebec, QC
- Full-time
Prepare financial management information for senior management.
Added 45 mins ago
IF
Senior Compliance Advisor
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
As a Senior Compliance Advisor, you will play a key role in the development and evolution of the compliance programs for iA Auto and Home Insurance and Prysm General Insurance. Working…
Added 45 mins ago
IF
Senior Advisor, Promotion
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
As a Senior Advisor, Promotion, you will play a key role in the commercialization of our insurance and savings solutions. You will help develop compelling marketing strategies, innovative…
Added 45 mins ago
IF
Claims Analyst
iA Financial Group
Vancouver, BC
- Full-time
Identify and escalate complex, sensitive, or higher-risk claims to the appropriate senior-level resource.
Added 45 mins ago
IF
Executive Assistant, Distribution, GBRS
iA Financial Group
Toronto, ON · Montreal, QC · Quebec, QC
- Full-time
Has 3 to 5 years of relevant experience in an executive assistant or senior administrative support role, ideally supporting executive leadership;
Added 45 mins ago
IF
Senior Corporate Actuarial Advisor
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
Senior Corporate Actuarial Advisor, Property and Casualty Insurance
Added 45 mins ago
IF
Senior Project Manager, FinOps & Cloud Foundations
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
As a Senior Project Manager, FinOps & Cloud Foundations, you will lead complex, cross-functional IT initiatives from inception through to the realization of expected benefits. You will…
Added 45 mins ago
IF
Senior Advisor, IT Disaster Recovery and Resilience
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
As a Senior Advisor, IT Disaster Recovery and Resilience, you will act as the owner of the IT recovery framework and as an influential leader of the corporate technology recovery program.…
Added 45 mins ago
IF
Senior Risk Management Advisor
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
…clients feel confident and secure about their future? As a Senior Risk Management Advisor, you will play a key role in supporting the Individual Insurance, Savings and Retirement business…
Added 45 mins ago
IF
Senior Project Manager, Security
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
…protect an organization and its clients from digital risks? As a Senior Project Manager, Security, you will play a key role in delivering strategic, high-visibility security…
Added 45 mins ago
BI
Auto Insurance Specialist I (Full-time, permanent) Arborg
Brio Insurance
Riverton, MB · Arborg, MB · Gimli, MB
- Full-time
Processes auto and basic insurance transactions under the supervision of a more senior licensed broker.
Added 59 mins ago
SI
Full Stack Engineer
Stelvio Inc.
Saskatoon, SK
- Full-time
We are Looking for a Intermediate Full stack Developer to join an established technology team.
Added 59 mins ago
R
Back End Developer
RemitBee™
Mississauga, ON
- Full-time
…supporting data, you're encouraged to bring it directly to senior leadership without hesitation. Every voice matters here, regardless of title or…
Added 1 hour ago
SA
Applications Product Owner
Stelumar Advanced Manufacturing Inc.
Canada
- Full-time
Added 1 hour ago
FH
Director of Venues (Full Time)
Fairmont Hotels & Resorts
AB · Edmonton, AB
- $59,000 to $88,500 CAD / year
- Full-time
Minimum of 3 years of experience in a senior management role within a luxury restaurant or hotel setting
Added 1 hour ago
SR
Branch Manager – Mississauga
Stoney Restoration
Mississauga, ON
- Full-time
Added 1 hour ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
IMAX is seeking a Business Analyst to bridge business functions, technology teams, data teams, project management, and senior leadership in defining and delivering technology-enabled…
Added 1 hour ago
HR
Technical Safety Specialist
Hitachi Rail
Toronto, ON
- Full-time
Minimum 10 years of experience in a senior technical role in train control systems or automation in other industries such as aerospace, defense, automotive, medical or nuclear

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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