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Added 3 mins ago
MF
Technical Lead
MD Financial Management | Gestion financière MD
Montreal, QC
- Full-time
Reporting to the Senior Manager of Development, the Technical Lead is accountable for the technical direction and delivery of web application solutions in a Microsoft-based development…
Added 18 mins ago
J
Enterprise Customer Success Manager
Jobgether
Canada
- Full-time
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Enterprise Customer Success Manager based in Canada.
Added 48 mins ago
P
Senior Backend Engineer .NET & Python
PosiTrace
Vancouver, BC
- Full-time
We're migrating toward MACH (Microservices, API-first, Cloud-native, Headless) and need a senior backend engineer to co-own that evolution.
Added 1 hour ago
FO
Senior Manager, Client and Funding Services - Net Zero Acceleration
Federation of Canadian Municipalities
Ottawa, ON · Greater Ottawa Metropolitan Area
- Full-time
Reporting to the Director, Client and Funding Services (CFS), the Senior Manager, CFS is responsible for functional and strategic leadership, planning activities and management of all…
Added 1 hour ago
UO
Senior Coordinator, Academic Administration
University of Ottawa
Ottawa, ON · Roger Guindon Hall
- Full-time
…potential students in order to determine needs and advise them on program options, admission scholarships and admission requirements based on their previous education and career…
Added 1 hour ago
MU
Electrical Maintenance Engineer
McGill University
Sherbrooke, QC
- Full-time
Prepare technical reports, engineering studies, presentations recommendations, and condition assessment documents for senior management.
Added 1 hour ago
Project Manager III, Water and Wastewater Treatment
Halton Region
37 -
…our employees. This position is eligible for the Hybrid Work Program, with a minimum requirement of three (3) days per week…
Added 1 hour ago
Manager, Customer Energy Management (Large Customer)
Toronto Hydro
Toronto, ON
Reporting to the Senior Manager, Customer Growth & Partnerships, the Manager, Customer Energy Management (Large Customers) leads a team responsible for strategic account management,…
Added 2 hours ago
BUDGET COORDINATOR
City of Toronto
Toronto, ON
Reporting to the Manager, Budget Services, the Budget Coordinator is responsible for the analysis, coordination, preparation, review, implementation, and monitoring of the operating and…
Added 2 hours ago
Sr Product Manager
Rogers Communications
Toronto, ON
We are on the lookout for a seasoned Senior Product Manager to spearhead our self-serve digital platforms. In this role, you will be the product owner for both Mobile App and Web…
Added 2 hours ago
M
Senior Manager, Organic Growth
Mistplay
Toronto, ON
- $120,000 to $165,000 CAD / year
- Full-time
Mistplay is seeking a strategic and hands-on Senior Manager of Organic Growth to help build and scale the organic acquisition engine for our fast-growing rewarded gaming platform. This…
Added 2 hours ago
General Manager ID #1646
YMCA of Simcoe/Muskoka
Barrie, ON
The General Manager is responsible for successfully managing the ongoing daily operations of the Health and Fitness Centre by ensuring service excellence throughout the facility and…
Added 2 hours ago
CT
operations manager - trade, broadcasting and other services
Church's Texas Chicken
Edmonton, AB
- Full-time
College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
Added 3 hours ago
GO
Director - Diversity & Inclusion
Government of Yukon
Whitehorse, YT
- Full-time
In this role, you will lead a team of dedicated professionals; build strong relationships with senior leaders, employees, Yukon First Nation governments, Indigenous organizations, and…
Added 3 hours ago
C
Martech AdTech Technical Architect
Capgemini
Toronto, ON · Greater Toronto Area, Canada
- Full-time
We are looking for a Senior Martech AdTech Technical/Solution Architect to
Added 3 hours ago
TT
Senior Manager, CRM & Lifecycle Marketing / Gestionnaire Principal(e), CRM et Marketing du cycle de vie
Transformer Table
Montreal, QC
- Full-time
Transformer Table is seeking an analytical, customer-obsessed Senior Manager / Manager, CRM & Lifecycle Marketing to own and accelerate our relationship marketing strategy across Email,…
Added 3 hours ago
RE
Junior Geologist
Rubellite Energy
Calgary, AB
- Full-time
Reporting to the Geology Manager, this role is part of the Geoscience team accountable for the technical mapping, data management, and analysis that underpins Rubellite’s heavy oil…
Added 3 hours ago
SM
Software Developer – Full Stack – Senior - RQ00799
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Full Stack Software Developer with extensive experience in enterprise integration, API development, MuleSoft, Apache Camel, Enterprise Java, REST APIs, cloud and…
Added 3 hours ago
SM
Software Developer – Full Stack – Senior - RQ00798
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Full Stack Software Developer with extensive experience in enterprise integration, API development, MuleSoft, Apache Camel, Enterprise Java, REST APIs, cloud and…
Added 3 hours ago
SM
Software Developer – Full Stack – Senior - RQ00798
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Full Stack Software Developer with extensive experience in enterprise integration, API development, MuleSoft, Apache Camel, Enterprise Java, REST APIs, cloud and…
Added 3 hours ago
SM
Software Developer – Full Stack – Senior - RQ00798
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Full Stack Software Developer with extensive experience in enterprise integration, API development, MuleSoft, Apache Camel, Enterprise Java, REST APIs, cloud and…
Added 3 hours ago
SM
Software Developer – Full Stack – Senior - RQ00799
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Full Stack Software Developer with extensive experience in enterprise integration, API development, MuleSoft, Apache Camel, Enterprise Java, REST APIs, cloud and…
Added 3 hours ago
SM
Software Developer – Full Stack – Senior - RQ00799
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Full Stack Software Developer with extensive experience in enterprise integration, API development, MuleSoft, Apache Camel, Enterprise Java, REST APIs, cloud and…
Added 5 hours ago
J
Talent Acquisition Manager
Jobgether
Canada
- Full-time
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Talent Acquisition Manager based in Canada.
Added 5 hours ago
FG
Senior Operations Manager, Surrey and Wheelchair Replenishment Program
Fnyx Group
Toronto, ON
- Full-time
Reporting to the VP Aviation Services and working closely with the Greater Toronto Airports Authority (GTAA), the Senior Operations Manager oversees operations of the Surrey and Wheelchair…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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