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Added 6 mins ago
M
Assistant General Manager
Mandrake
Kawartha Lakes, ON · Lindsay, ON
- Full-time
…promotion to President role when needed. The Assistant General Manager is responsible for all sales and commercial activities required to meet sales & growth goals while complying with all…
Added 6 mins ago
MR
Senior Project Manager
MPA Recruitment
Moncton, NB
- Full-time
MPA has been retained by one of Canada’s leading construction firms to recruit Senior Project Managers in NB. As an experienced Senior Project Manager in the Building Operations team, you…
Added 7 mins ago
Fraud Officer (6 Months contract)
EQ Bank | Canada's Challenger Bank
Toronto, ON
Receives direction from the Senior Manager, Financial Crime Management, and other members of Senior Leadership Teams as appropriate on significant regulatory, reputational risk and policy…
Added 22 mins ago
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Manager, Media Partnerships
BMO
Toronto, ON · YNG
- Full-time
Relationship Building: Leverage established senior-level relationships within media agencies and brand-direct accounts to build long-term, strategic partnerships that scale revenue.
Added 22 mins ago
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Associate Director, Deposits
BMO
Toronto, ON · FCP
- Full-time
…position combines business management, deposit pricing strategy, relationship management, and strategic project leadership to drive deposit growth, enhance client and advisor experiences,…
Added 22 mins ago
B
Senior Supplier Relationship Manager
BMO
Toronto, ON · BMOPLACE
- Full-time
Participates in the relationship management between BMO internal business/group partners and suppliers/service providers.
Added 22 mins ago
B
Mortgage Specialist
BMO
Toronto, ON
- Full-time
Addresses customer service issues according to established parameters, escalating persistent or complex matters to more senior staff or other departments for resolution.
Added 22 mins ago
HC
Treasury Funding Associate
Hyundai Capital
Toronto, ON
- Full-time
Position Details: Reporting to the Manager, Treasury Funding as an integral part of the HCCA Treasury team, the Associate, Treasury Funding is charged with maintaining medium and long-term…
Added 38 mins ago
HC
Treasury Funding Associate
Hyundai Capital America
Toronto, ON
- Full-time
Position Details: Reporting to the Manager, Treasury Funding as an integral part of the HCCA Treasury team, the Associate, Treasury Funding is charged with maintaining medium and long-term…
Added 38 mins ago
Lead, Contract Administrator
L3Harris Technologies
Enfield, NS · Mirabel, QC
The Lead, Contract Administrator reports to the Senior Manager of Contracts. The successful incumbent is responsible for:
Added 38 mins ago
UH
Clinical Coordinator - Medical Solutions
University Health Network
Toronto, ON
- Full-time
…generate new revenue opportunities for UHN. Reporting to the Senior Manager, UHN Medical Solutions, the Clinical Coordinator will be a key member of the International Patient Program,…
Added 52 mins ago
HR
Senior Project Manager
Hitachi Rail
Toronto, ON
- Full-time
The Senior Project Manager has the overall projects supervision and is responsible for their project P&L.
Added 1 hour ago
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Pricing Product Manager
BMO
Toronto, ON · YNG
- Full-time
…commercial banking, lending, pricing, profitability analysis, and relationship management in a strategic leadership…
Added 1 hour ago
Senior Financial Analyst
CityofOttawa
Ottawa, ON
Reporting to the Manager of Financial Planning, the Senior Financial Analyst provides analytical resources to OPS including:
Added 1 hour ago
SP
Project Manager-Construction
Sifton Properties Limited
London, ON
- Full-time
As a Project Manager – Construction, you’ll lead high-rise and multi-residential projects from pre-construction through completion. You’ll bring together planning, design, procurement,…
Added 1 hour ago
PA
Senior Tax Accountant
PKF ANTARES
Calgary, AB
- Full-time
PKF Antares is seeking a Senior Tax Accountant to join our Calgary tax practice. This role is designed for a developing tax professional who is ready to take ownership of increasingly…
Added 1 hour ago
RC
Senior Manager - International Tax Business
RSM Canada
Calgary, AB
- Full-time
RSM Canada is looking for an International Tax Senior Manager to join our team. This role provides an opportunity to join a specialty area within the firm's rapidly expanding Canadian tax…
Added 1 hour ago
BH
Manager, Outpatient Mental Health & Addictions #502-26
Brightshores Health System
Owen Sound, ON
- Full-time
Reporting to the Director, Mental Health and Addiction Services, the Manager will oversee the development, management, evaluation and continuous improvement of quality patient care…
Added 1 hour ago
Customer Account Executive
Tailscale
Toronto, ON
Experience presenting to senior managers and executives
Added 1 hour ago
SG
Assurance - Senior Associate
Segal GCSE LLP
Toronto, ON
- $70,000 to $100,000 CAD / year
The Assurance, Senior Associate is responsible to apply sound practices and methodologies to conduct audits and review engagements. Reporting to Partners, Principals and Managers, the…
Added 2 hours ago
CI
Account Executive - Emerging & Commercial Acc
CloudKettle Inc
Toronto, ON
- Up to $120,000 CAD / year
- Full-time
This is an excellent opportunity for a Business Development Manager, Sales Development Manager or other person in a quota carrying role to take the next step in their career. The role is…
Added 2 hours ago
M
CPA Auditor Manager (Nonprofits)
MNP
Montreal, QC
- Full-time
We are seeking a passionate and dedicated Senior CPA Auditor Manager to join our diverse team. This client-facing role involves working with nonprofit organizations (NPOs) to ensure…
Added 2 hours ago
SG
Assurance - Senior Associate
Segal GCSE LLP
Toronto, ON · North York, ON
- $70,000 to $100,000 CAD / year
- Full-time
The Assurance, Senior Associate is responsible to apply sound practices and methodologies to conduct audits and review engagements. Reporting to Partners, Principals and Managers, the…
Added 2 hours ago
CA
Account Executive - Emerging & Commercial Acc
CloudKettle, a Bell Canada company
Toronto, ON
- Full-time
This is an excellent opportunity for a Business Development Manager, Sales Development Manager or other person in a quota carrying role to take the next step in their career. The role is…
Added 2 hours ago
TP
Senior Representative, Passenger Care (Term Opportunity - One Year)
Toronto Pearson International Airport
Toronto, ON
- Temporary
Reporting to the Manager, Passenger Care, this role leads the development, implementation, and continuous improvement of accessibility and passenger care programs across Toronto Pearson…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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