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Added 5 mins ago
Automation Tester - Senior Consultant - Banking Tech 1
EY
Toronto, ON
7+ years of experience in an Automation Test Lead or Tester role
Added 5 mins ago
GM
Principle Software Engineering – Continuous Integration & Quality Gating
General Motors
Markham, ON
- Full-time
…invalid configurations, incompatible artifacts, and insufficient test evidence from…
Added 20 mins ago
O(
Testing Strategy Lead
OPB (Ontario Pension Board)
Toronto, ON
- Full-time
Reporting to the Senior Vice President, Pension Modernization, the Testing Strategy Lead will play a pivotal role in the successful delivery of OPB’s pension modernization program,…
Added 20 mins ago
IG
Principal Product Engineer
Insight Global
ON · Ontario, Canada
- $150,000 to $170,000 CAD / year
- Full-time
Own DfT/DfM strategy and lead development, verification, optimization, and release of ATE test programs in collaboration with test engineering teams.
Added 20 mins ago
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Mainframe QA E2E Test Lead : Toronto ON (Hybrid) : FTE
AceStack
Toronto, ON
- Full-time
Client is seeking an experienced Mainframe QA E2E Test Lead to lead end-to-end quality assurance activities across enterprise applications, cloud migration initiatives, and digital…
Added 35 mins ago
BS
.NET Full stack Developer
BULL-IT SOLUTIONS LTD
Toronto, ON
- Full-time
Key ResponsibilitiesDesign, develop, test, and maintain scalable web and enterprise applications using C#, ASP.NET MVC, .NET Core, and Web APIs.Analyze business requirements and convert…
Added 35 mins ago
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MANAGER, FINANCE ENABLEMENT, TECHNOLOGY & TRANSFORMATION (HYBRID)
GreenShield
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…modernize how Finance works. This individual contributor role will lead the continued implementation, optimization, and evolution of Workday ERP Finance and Workday Adaptive Planning, while…
Added 51 mins ago
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SCADA Specialist
Certarus
AB · Calgary, AB
- Full-time
Reporting to the SCADA Lead, Ignition, this is a hands-on and service-oriented technical role. The role develops and supports Ignition solutions, assists with equipment and system…
Added 51 mins ago
O
Product Engineer
onsemi
Burlington, ON
- Full-time
Answer test development questions and data summaries in the test lead role
Added 51 mins ago
A
Manager, Performance Intelligence
Achievers
Toronto, ON
- Full-time
…performance and turn intelligence into coordinated action. You will lead Marketplace operational analytics and identify opportunities to improve performance and scalability, own the…
Added 1 hour ago
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Concepteur électrique / Electrical Designer
Wabtec Corporation
Montreal, QC
- Full-time
Added 1 hour ago
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Affiliate & Partnerships Manager
Odd Bunch
Remote, Canada
- Full-time
- Remote
Global go-to-market: lead the program across all three markets, covering creator sourcing, platforms (Roster, Upfluence, AWIN), gifting and PR, and partnerships. Heavy strategic focus on…
Added 2 hours ago
AI
Site Reliability Engineer – Adobe Experience Manager (AEM)
Aptino, Inc.
ON · Ontario, Canada
- Contract
Participate in on-call and lead customer-facing incident management.
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Sr. Application Developer
CIBC
Toronto, ON
- Full-time
…using Node.js, .NET/.NET Core, Blazor, and Angular. You’ll lead the technical design, development, and integration of these applications and services across…
Added 2 hours ago
SAP Training/Testing Lead
Syntax
Thornhill, ON
…functional consulting services, and world-class monitoring and automation, Syntax serves some of North America’s largest corporations across a diverse range of industries. Syntax has…
Added 2 hours ago
M
Quality Engineer Lead
Manulife
Waterloo, ON
- Full-time
Demonstrated hands‑on experience in quality engineering with a strong focus on test automation in modern software environments.
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Reddit Specialist
Foundation
Remote, Canada
- $38,000 to $65,000 CAD / year
- Remote
Test and evaluate Reddit-related tools (like Later for Reddit, Adspy tools, automation dashboards) to streamline workflow.
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C
AI Product Scaling Director
CIBC
Toronto, ON
- Full-time
You are a hands-on senior engineering leader. You have atleast 5+ experience operating at a Staff, Principal, Lead Engineer, or equivalent level, and you enjoy both designing systems and…
Added 5 hours ago
A
Solutions Engineer
Ask-AI
Toronto, ON
- Full-time
…post-sale. This is a full-lifecycle role: you’ll run POVs, lead onboarding, configure and tune AI workflows, and drive real adoption and expansion…
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QA Engineer- Salesforce Marketing Cloud (SFMC)
Tru
Toronto, ON
- Full-time
Test SQL queries, filters, segmentation rules, and Automation Studio workflows.
Added 6 hours ago
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Senior Program Manager, Employee Experience
Jobgether
Canada
- Full-time
You’ll explore opportunities across AI enablement, knowledge management, automation, and technology-supported ways of working.
Added 7 hours ago
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Electrical Safety & Energization Lead
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Field, BC
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Factory Acceptance Test (FAT) Site Acceptance Test (SAT) Witness testing Staged commissioning / cutover
Added 7 hours ago
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Principal Process Automation Engineer
Worley
Markham, ON
- Full-time
…expansion of new business opportunities within the industrial automation sector by leveraging cutting-edge digital, technology, and autonomous solutions. The consultant will play a pivotal…
Added 8 hours ago
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Human Resource & Benefits Analyst
Aston Carter
Vaughan, ON
- $29 to $32 CAD / hour
- Contract
…implementations and rollouts, and drive process improvements that enhance automation, efficiency, and scalability. The position offers the opportunity to work on a long-term engagement with…
Added 10 hours ago
J
Head of Content
Jobgether
Canada
- Full-time
Build AI-powered workflows for research, drafting, editing, repurposing, distribution, and content operations, using automation and lightweight tools to increase efficiency and scale.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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