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Added 26 mins ago
E
Photonics Design Engineer
EDWATEC
Engineer, BC
- Full-time
Weare looking for a motivated PhotonicsDesign Engineer to join our team and develop our erbium-doped photonicintegrated circuit platform. You will turn device concepts into…
Added 27 mins ago
Staff Software Developer, Client Stack, Front End and Web Development, Google Cloud
Google
Waterloo, ON
…mobile; the list goes on and is growing every day. As a software engineer, you will work on a specific project critical to Google’s needs with opportunities to switch teams and projects as…
Added 27 mins ago
Sr Staff PCB Design Engineer
Synopsys
Markham, ON
…trade-offs. At Synopsys, you'll own PCB design for advanced IP test chips and work alongside a global team developing technologies that enable the next generation of semiconductor…
Added 27 mins ago
A
Solutions Engineer
Ask-AI
Toronto, ON
- Full-time
We’re hiring a Solutions Engineer to own the technical and operational success of our customers from pre-sale through post-sale. This is a full-lifecycle role: you’ll run POVs, lead…
Added 41 mins ago
T
QA Engineer- Salesforce Marketing Cloud (SFMC)
Tru
Toronto, ON
- Full-time
Job Title: QA Engineer- Salesforce Marketing Cloud (SFMC)
Added 1 hour ago
Sr Staff Package Design Engineer
Synopsys
Ottawa, ON
At Synopsys, you'll lead package design for advanced IP test chips at the forefront of performance. Working with tools such as Ansys HFSS and collaborating across engineering teams, you'll…
Added 2 hours ago
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Electrical Safety & Energization Lead
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Field, BC
- Full-time
Factory Acceptance Test (FAT) Site Acceptance Test (SAT) Witness testing Staged commissioning / cutover
Added 2 hours ago
W
Principal Process Automation Engineer
Worley
Markham, ON
- Full-time
…diagrams, instrument datasheets, FAT & SAT protocols, proof test protocols, construction scope of works and project execution plans and…
Added 2 hours ago
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Senior Embedded Software Designer
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Toronto, ON
- Full-time
We're on the hunt for a top-tier Senior Embedded Software Engineer. Your focus will be on software development and maintenance required for both space and ground-based assets for a growing…
Added 5 hours ago
ME
Civil Design Engineer (P.Eng.)
M2 Engineering
AB · Edmonton, AB
- Full-time
Career Posting - Civil Design Engineer (P.Eng.)
Added 5 hours ago
A
Intermediate Software Engineer
AltaML
Toronto, ON
- $90,000 to $110,000 CAD / year
- Full-time
…skills library are the default way engineers design, build, test, and review software, not an optional accelerant a few people…
Added 6 hours ago
P
Senior Backend Engineer .NET & Python
PosiTrace
Vancouver, BC
- Full-time
We're migrating toward MACH (Microservices, API-first, Cloud-native, Headless) and need a senior backend engineer to co-own that evolution.
Added 8 hours ago
GC
Senior Forward Deployed Engineer
Greenlight Consulting
Toronto, ON · Greater Toronto Area, Canada
- Full-time
The Senior Forward Deployed Engineer is Greenlight's most senior technical delivery role. You design, build, and operationalize AI agent workflows and intelligent automation solutions -…
Added 9 hours ago
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Structures Design Integrator (Senior Level)
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Montreal, QC
- Full-time
Job Title: Senior Structures Design Integration Engineer
Added 10 hours ago
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Embedded Engineer [TEE01]
SunSights Energy
Engineer, BC
- Full-time
Job ID TEE01 Job Embedded Engineer Type Full time permanent position Vacancies 25 Location V.U.Nagar, Gujarat, India. Education BE/BTech/ME/MTech Computer, Electronics, IT,EC Skill(s)
Added 11 hours ago
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Product Application Engineer - Building Automation
trane technologies
Montreal, QC
- Full-time
…driving analytics for greater efficiency, your ideas will help engineer solutions for stronger communities and a sustainable…
Added 11 hours ago
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Research & Development Engineer / Chemical Engineer
Deepchill Solutions Inc.
Woodbridge, ON
- Full-time
Deepchill Solutions Inc., a leader in cutting-edge refrigeration technology, is looking for a Research & Development Engineer with a passion for innovation and hands-on problem-solving.…
Added 12 hours ago
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Optical Components Test Engineer - Ottawa or Quebec City
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Quebec, QC
- Full-time
As part of the Optical Component Test Engineering team, you will develop and maintain automated test solutions used in manufacturing environments. Responsibilities span both hardware and…
Added 13 hours ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
Test subject lines, content, and timing to drive click and conversion rates.
Added 14 hours ago
II
Salesforce Test Engineer
Intelli-CloudWare Inc
Toronto, ON · Scarborough, ON
- Full-time
Intellicloudware is looking for a Salesforce Test Engineer to ensure the quality of our Salesforce applications. This role involves creating test plans, executing test cases, and working…
Added 19 hours ago
SI
Full Stack Engineer
Stelvio Inc.
Saskatoon, SK
- Full-time
Design, develop, test and debug software applications in line with project requirements.
Added 21 hours ago
CG
Senior V&V Test Engineer - Autonomous Vehicles
CS GROUP
Montreal, QC
- Full-time
We are looking for a Senior V&V Test Engineer to support the validation of autonomous vehicle systems and vehicle-level interfaces.
Added 23 hours ago
HR
Software Analyst
Hitachi Rail
Toronto, ON
- Full-time
Design, code, debug, test, and review software components of low to medium complexity and criticality.
Added 1 day ago
DO
Mechanical Structural Design Engineer
Dongguan Onlitex Electronic Co., Ltd
Major, SK
- Full-time
Added 1 day ago
A
Manager, Software Engineering
AltaML
Toronto, ON
- Full-time
…skills library are the default way engineers design, build, test, and review software, not an optional accelerant a few people…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 4, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate and optimize demand generation, paid media, lifecycle, email, and marketing operations programs. Manage HubSpot, attribution and performance reporting, online review programs, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot operations. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
Conversion Rate Optimization
A/B Testing
Marketing Analytics
Review Management
AI and Automation
Content Calendar Management

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Growth Marketing
Lifecycle Marketing
Marketing-Sourced Pipeline
HubSpot
Google Ads
LinkedIn Ads
G2
Capterra
Paid Media
Email Marketing
Lead Scoring
Marketing Attribution
UTM Standards
Marketing Operations
AI
Automation
Claude Co-Work
Claude Code
A/B Testing
MQL
SQL
Customer Retention
Customer Expansion
Partner Marketing
Review Generation
Frontline Industries
HR Tech

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