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Added 16 days ago
EC
Analyste, propositions et soumissions / Proposal-Quotations Analyst
Eaton Corporation
Laval, QC
- Full-time
…year. This position is also eligible for a variable incentive program. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills,…
Added 16 days ago
PM
Administrative Assistant
Prairie Mountain Health
Neepawa, MB
- Full-time
Under the general supervision of and responsible to the Director/Regional Manager/Manager; the Administrative Assistant is committed to the vision, mission, values and strategic priorities…
Added 16 days ago
L
5794 - Store Manager
Lids
Timmins, ON
- $20.5 USD / hour
- Full-time
Added 16 days ago
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Finance Manager, Marketplace
Jobgether
Canada
- $106,000 to $125,000 CAD / year
- Full-time
Customer Revenue & Retention Analytics: Forecast existing customer annual recurring revenue (ARR) to support net revenue retention (NRR) objectives. Integrate financial, customer…
Added 16 days ago
HR Business Partner - Canada & US
Boomi
Canada
Are you ready to work at a fast-growing company where you can make a difference? Boomi, the data activation company for AI, powers the agentic enterprise by bringing data to life across the…
Added 16 days ago
B
HR Business Partner - Canada & US
Boomi
Vancouver, BC
- Full-time
Are you ready to work at a fast-growing company where you can make a difference? Boomi, the data activation company for AI, powers the agentic enterprise by bringing data to life across the…
Added 16 days ago
L
Talent Acquisition Partner
Liferaft
Remote, Canada
- Full-time
- Remote
…including onboarding, learning and development, recognition and retention. This is a builder implementer role with real autonomy to turn ideas into programs, processes and…
Added 16 days ago
K
Head of Growth & Marketing – Canada
Kurage
Montreal, QC
- Full-time
We are seeking an entrepreneurial, data-driven, and hands-on Head of Growth & Marketing – Canada to build and scale our patient acquisition engine across these two priority markets.
Added 16 days ago
FR
Resident Services Manager
FirstService Residential Canada
AB · Edmonton, AB
- Internship
Reporting to the Property Manager, the Residential Manager carries out the administration and execution of the day-to-day services and strategies in all assigned residential property…
Added 16 days ago
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Manager, Operations, Fund Oversight
Manulife
Toronto, ON · Montreal, QC
- Full-time
As Manager, Operations, Fund Oversight, you will join our Global Fund Oversight team in Montreal and play a key leadership role in safeguarding the accuracy and integrity of Net Asset Value…
Added 16 days ago
CG
Martech/ Growth Engineer
Credit Genie
Toronto, ON
- Full-time
…infrastructure that powers customer acquisition, engagement, and retention across marketing data, attribution, lifecycle automation, experimentation, advertising platforms, and AI-powered…
Added 16 days ago
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Commercial Management Coordinator
HDR
Toronto, ON
- Full-time
The Commercial Management Coordinator supports the delivery of the Ontario Line Technical Advisory program by integrating commercial management, cost controls, schedule support, risk…
Added 16 days ago
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Demand Generation Manager
Guusto
Canada
- Full-time
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Added 16 days ago
SH
People Services Associate
Sojourn House
Toronto, ON
- Contract
Reporting to the Manager, People Services and Culture, you will support the delivery of HR services to managers, employees and volunteers across Sojourn House. Working within an…
Added 16 days ago
Manager, Export Liner / Gestionnaire, commerce service maritime d'exportation
MSC Mediterranean Shipping Company SA
Montreal, QC
The Line Manager - Exports is responsible for the commercial performance, profitability, and strategic growth of assigned export trade(s) from Canada. This role owns the development and…
Added 16 days ago
MS
Manager, Export Liner
MEDITERRANEAN SHIP.INC.
Mississauga, ON
- $75,000 to $84,000 CAD / year
- Full-time
The Line Manager - Exports is responsible for the commercial performance, profitability, and strategic growth of assigned export trade(s) from Canada. This role owns the development and…
Added 16 days ago
MS
Manager, Export Liner
MEDITERRANEAN SHIP.INC.
Montreal, QC
- Full-time
The Line Manager - Exports is responsible for the commercial performance, profitability, and strategic growth of assigned export trade(s) from Canada. This role owns the development and…
Added 16 days ago
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VIP & Player Experience Manager
Blazesoft
Concord, ON
- Full-time
Shape your brand's VIP program - working with the brand manager and other stakeholders to evolve its tiers, rewards and engagement as the brand grows.
Added 16 days ago
MM
Manager, Export Trade
MSC Mediterranean Shipping Company
Montreal, QC
- Full-time
The Line Manager - Exports is responsible for the commercial performance, profitability, and strategic growth of assigned export trade(s) from Canada. This role owns the development and…
Added 16 days ago
MM
Manager, Export Trade
MSC Mediterranean Shipping Company
Mississauga, ON
- $75,000 to $84,000 CAD / year
- Full-time
The Line Manager - Exports is responsible for the commercial performance, profitability, and strategic growth of assigned export trade(s) from Canada. This role owns the development and…
Added 16 days ago
Manager of Commercial Financial Planning and Analysis (FP&A)
Greenfield Global Inc.
Mississauga, ON
Position: Manager of Commercial Financial Planning and Analysis (FP&A)
Added 16 days ago
FH
Manager, Centralized Hiring & Workforce Initiatives
Fraser Health
Surrey, BC
- Temporary
Reporting to the Director, Talent Acquisition and Onboarding, the Centralized Hiring Manager is responsible for the selection and hiring of the allocated program’s staff. Leads and oversees…
Added 16 days ago
GS
RPT Payroll Clerk- Finance Team
Good Shepherd Centres
Hamilton, ON
- $25.3 to $29.98 CAD / hour
- Part-time
Reporting to the Payroll Manager, the PT Payroll Clerk supports accurate and timely payroll processing for union and non-union employees. The role reviews timecards and payroll changes,…
Added 16 days ago
YT
Retention Administrator (Contract)
YWCA Toronto
Scarborough Bluffs Park, ON
- $52,443 CAD / year
- Full-time
The Retention Administrator provides essential client, administrative and technical support as part of the
Added 16 days ago
FT
Financial Aid Advisor - Appendix D/Temporary Assignment
Fanshawe Toronto@ILAC
London, ON
- Full-time
…Accessibility Services, Student Experience Team, Academic Advisors, Program Coordinators, Co-op Consultants, the Ministry and other external agencies to gather relevant details and…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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