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Added 15 mins ago
E
Senior Structural Engineer
Entuitive
AB · Edmonton, AB
- $95,000 to $125,000 CAD / year
- Full-time
Entuitive is looking for a Senior Structural Engineer, based in our Edmonton office to be part of our Structural Engineering team. Take the opportunity to learn more about the structural…
Added 15 mins ago
E
Intermediate Structural Engineer
Entuitive
AB · Edmonton, AB
- $73,000 to $100,000 CAD / year
- Full-time
Entuitive is looking for an Intermediate Structural Engineer, based in our Edmonton office. Take the opportunity to learn more about the structural engineering service at Entuitive. We are…
Added 15 mins ago
W
Senior Environmental Scientist / Engineer / Technologist
Worley
AB · Edmonton, AB
- Full-time
As a Senior Environmental Scientist / Engineer / Technologist, you will play a key role in leading contaminated site assessment and remediation programs across Alberta. This role blends…
Added 15 mins ago
HR
Technical Safety Specialist
Hitachi Rail
Toronto, ON
- Full-time
Member of Professional Engineer of Ontario (PEO) or Institution of Railway Signal Engineers (IRSE)
Added 15 mins ago
HR
Technical Safety Specialist
Hitachi Rail
Burnaby, BC
- Full-time
Member of Professional Engineer of Ontario (PEO) or Institution of Railway Signal Engineers (IRSE)
Added 15 mins ago
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Full-Stack Software Engineer
Ultrassure
Remote, Canada
- Full-time
- Remote
We are hiring a Full-Stack Software Engineer to help build the next generation of the platform.
Added 29 mins ago
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Senior Software Engineer, Dentrix Ascend
Software of Excellence
Surrey, BC
- Full-time
We are looking for a Senior Software Engineer to join our True North team and help build and evolve Dentrix Ascend for the US market.
Added 30 mins ago
WH
Digital Transformation Intern
WELL Health Technologies Corp
Toronto, ON
- Full-time
Added 30 mins ago
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Digital Transformation Intern
WELL Health Technologies Corp
Vancouver, BC
- Full-time
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Senior Software Engineer
Henry Schein One Canada
Surrey, BC
- Full-time
We are looking for a Senior Software Engineer to join our True North team and help build and evolve Dentrix Ascend for the US market.
Added 1 hour ago
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Lead Engineer - Payments Platform
Xero
Remote, Canada
- Full-time
- Remote
Added 1 hour ago
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Lead AI Solutions Engineer
McKesson
Mississauga, ON
- Full-time
The US Oncology Network is seeking a Lead AI Solutions Engineer (Forward Deployed Engineering) to drive the identification, design, prototyping, and validation of AI-enabled solutions that…
Added 1 hour ago
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Added 1 hour ago
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Senior Java Software Engineer
Henry Schein One Canada
Surrey, BC
- $130,000 to $142,000 CAD / year
- Full-time
We are looking for a Senior Software Engineer to join our True North team and help build and evolve Dentrix Ascend for the US market.
Added 1 hour ago
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Platform Architect - AI Platform
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Montreal, QC
- Full-time
The Platform Engineer designs, builds, and maintains the Simpro platform infrastructure to ensure scalability, reliability, and performance. The Platform Engineers will automate the…
Added 1 hour ago
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Senior Product Manager, Digital Assets Squad
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Toronto, ON
- Full-time
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Senior Product Manager, Fund Management
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Toronto, ON
- Full-time
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Platform Engineer
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Toronto, ON
- $120,000 to $140,000 CAD / year
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Insight Global is looking for a Lead AI Engineer to join a leading bank based in Toronto. You will be part of the Cloud Engineering Infrastructure team supporting the platform operations.…
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Senior QA Automation Engineer (Playwright)
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Montreal, QC
- Full-time
Position Name – Senior QA Automation Engineer
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Information Technology - Lead Analytics Engineer, Analytics Engineering Excellence
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Vancouver, BC
- Full-time
…analysis, reporting, and data science. As the Lead Analytics Engineer, you will play a pivotal role in designing and maintaining data models, applying data modeling expertise, and enabling…
Added 1 hour ago
Environmental Engineer or Scientist
GHD Group Pty Ltd
Calgary, AB
We are currently seeking an Intermediate Environmental Engineer/Scientist (Field work) to join our team in Calgary Alberta.
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Senior Software Developer - Virtualization and SIL Integration
General Motors
Markham, ON
- Full-time
…of Virtualization and Software-in-the-Loop (SIL) Integration Engineer to support our Test Environment Agile Release Train (SIL…
Added 1 hour ago
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Geotechnical Engineer-in-Training
Stantec
Burnaby, BC
- Full-time
We are looking for a Geotechnical Engineer-In-Training (EIT) to join our geotechnical engineering team based in Burnaby, BC.
Added 2 hours ago
IL
Technical Customer Support 2
Intrado Life & Safety, Inc.
Montreal, QC · Saint-Laurent, Quebec
- Full-time
Added 2 hours ago
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Systems Design Engineer (New Grad)
Advanced Micro Devices, Inc
Markham, ON
- Full-time
…are looking for a driven, analytically-minded Systems Design Engineer to join AMD's DGPU LSE team - a cutting-edge leadership group working on industry-leading discrete Graphics Processing…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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