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Added 6 mins ago
D
Directeur, Médias Numériques
DAC
Montreal, QC
- Full-time
Added 6 mins ago
T
Public Relations Communications Manager
Turo
Toronto, ON
- $86,000 to $107,000 CAD / year
- Full-time
The Public Relations Communications Manager will tell the Turo story on a day-to-day basis in Canada and highlight how Turo is reinventing car rental to unlock independence for all.
Added 22 mins ago
S
Asset Protection Partner
sephora.com
Dartmouth, NS
- $25 to $30 CAD / hour
- Full-time
Conduct store self-audits, checklists and safety inspections. Communicate findings to store Leadership team and District Loss Prevention Manager.
Added 22 mins ago
EC
Territory Service Manager
Eaton Corporation
Brampton, ON
- Full-time
Eaton’s Vehicle division is currently seeking a Territory Service Manager to join the team. This role is based in Brampton, ON and includes approximately 25% travel.
Added 36 mins ago
TE
Warehouse Representative / Driver - Edmonton
TK Elevator
AB · Edmonton, AB
- Full-time
Follow safe operating procedures. Advise Supervisor / Manager of potential hazards
Added 36 mins ago
BC
Registered Practical Nurse - Emergency Department
Brant Community Healthcare System
Brantford, ON
- Full-time
Employee Wellness Matters – Peer Support Team, Wellness Committee, Free, confidential Employee Assistance Program (EAP) for employees and their families.
Added 36 mins ago
GC
Site Manager - Geco/Wilroy Mine SitesNew
Glencore Canada
Manitouwadge, ON
- Full-time
We are seeking a Site Manager to have direct supervisory responsibility for consultants, contractors, the Water Treatment Plant Coordinator and Technician. Join our team as the Site Manager…
Added 36 mins ago
BC
Registered Practical Nurse - Emergency Department
Brant Community Healthcare System
Brantford, ON
- Full-time
Employee Wellness Matters – Peer Support Team, Wellness Committee, Free, confidential Employee Assistance Program (EAP) for employees and their families.
Added 36 mins ago
BC
Registered Practical Nurse - Emergency Department
Brant Community Healthcare System
Brantford, ON
- Full-time
Employee Wellness Matters – Peer Support Team, Wellness Committee, Free, confidential Employee Assistance Program (EAP) for employees and their families.
Added 36 mins ago
BC
Registered Nurse - CCU
Brant Community Healthcare System
Brantford, ON
- Full-time
Employee Wellness Matters – Peer Support Team, Wellness Committee, Free, confidential Employee Assistance Program (EAP) for employees and their families.
Added 36 mins ago
BC
Registered Practical Nurse - Critical Care
Brant Community Healthcare System
Brantford, ON
- Full-time
Employee Wellness Matters – Peer Support Team, Wellness Committee, Free, confidential Employee Assistance Program (EAP) for employees and their families.
Added 36 mins ago
BC
Registered Practical Nurse - Cardiology/Telemetry
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Manager, Medical Cardiology, the successful applicant will be responsible for comprehensive nursing care in the Medical Cardiology program and must meet the following…
Added 36 mins ago
BC
Registered Practical Nurse - Cardiology/Telemetry
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Manager, Medical Cardiology, the successful applicant will be responsible for comprehensive nursing care in the Medical Cardiology program and must meet the following…
Added 36 mins ago
BC
Infection Control Professional (ICP)
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Reporting to the Manager of Infection Prevention and Control, the Infection Control Professional (ICP) will act as support with the ongoing implementation, development and…
Added 36 mins ago
BC
Registered Nurse - C7 Palliative & Medically Complex Care
Brant Community Healthcare System
Brantford, ON
- Full-time
…patient care for all assigned patients. Reporting to the Clinical Manager, Palliative and Complex Care, C7, the successful applicant will be responsible for comprehensive nursing care in…
Added 36 mins ago
SI
Receptionist
Saputo Inc.
Montreal, QC
- Full-time
Reporting to the Facilities Manager, the incumbent will serve as the Receptionist at the Saint-Léonard office while also providing administrative support.
Added 1 hour ago
SM
Category Manager
Swish Maintenance Limited
Peterborough, ON
- Full-time
The Category Manager is responsible for managing assigned product categories from both a purchasing and merchandising perspective. This role balances product availability, supplier…
Added 1 hour ago
S
Front End - Supervisor Front End - Full Time
Sobeys
Langford, BC
- Full-time
In the absence of the front-end manager, they are responsible for resolving cash register issues and securing the cash registers in the safe.
Added 1 hour ago
C
Workplace Experience Coordinator
CBRE
Ottawa, ON
- Full-time
Explain detailed and/or complicated information within the team. Follow specific directions as given by the manager.
Added 1 hour ago
EL
Senior Brand Manager, Cardiometabolic Health
Eli Lilly and Company
ON · Ontario, Canada
- Full-time
Senior Brand Manager – Cardiometabolic Health
Added 1 hour ago
B&
Project Manager - Transmission & Distribution (Toronto)
Burns & McDonnell
Toronto, ON
- Full-time
…Distribution (T&D) global practice is looking for a Project Manager in our Toronto, Canada office to manage portfolio of T&D projects for key clients. An entrepreneurial spirit and strong…
Added 1 hour ago
GD
Manager, Infrastructure and Cloud Services
General Dynamics Missions System International
Ottawa, ON
- $120,000 to $160,000 CAD / year
- Full-time
The Manager, Infrastructure and Cloud Services is accountable for the reliability, security, modernization, and operational delivery of General Dynamics Mission Systems core technology…
Added 2 hours ago
H
Manager IM/IT
Hays
Ottawa, ON
- $106,000 to $132,000 CAD / year
- Full-time
Reporting to the Senior Director, IM/IT, the Manager IM/IT is responsible for developing, implementing, and supporting a broad range of Information Management and Information Technology…
Added 2 hours ago
BC
Business Intelligence Analyst – Finance, Corporate Solutions
BBA Consultants
Mont-Saint-Hilaire, QC · Mont-St-Hilaire, QC
- Full-time
You’ll report to the Product Manager, Corporate IT Solutions, and play a key role in helping the organization get more value from its data. Your mission will be to turn data into strategic…
Added 2 hours ago
FT
Senior Network Engineer
Franklin Templeton
Toronto, ON
- Full-time
At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals,…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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