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Added 26 mins ago
WB
Growth Director | AI-focused Agency | Hybrid in London, ON | $110-130k + benefits
White Bay
London, ON
- $100,000 to $130,000 CAD / year
- Full-time
They are looking for a Director of Growth to lead strategic growth initiatives for a portfolio of enterprise-level accounts while managing and developing a high-performing team of marketing…
Added 56 mins ago
RF
Food & Service Innovation Strategic Sourcing Manager
Real Food For Real Kids
Toronto, ON
- Full-time
Reports To: Director Food & Service Innovation
Added 1 hour ago
C
Accounts Receivable Coordinator
CPCS
ON · Ontario, Canada
- $50,000 to $58,000 CAD / year
- Full-time
…invoices, reconciliation of payments, and issuing statements of account. This role also involves maintaining filing and record…
Added 1 hour ago
P
Regional Service Manager (RSM007)
Potenco
Toronto, ON · Greater Toronto and Hamilton Area, ON
- Full-time
Drive retention and growth of service contract revenue and time & material (T&M) business through proactive customer engagement and account strategies.
Added 1 hour ago
AC
Senior IT Support Specialist
Alexandra Comm Hlth Ctr
Calgary, AB
- $68,000 to $80,000 CAD / year
- Full-time
Reporting to the Director of Information Technology, the Senior IT Support Specialist provides advanced technical support to end users by troubleshooting and resolving hardware, software,…
Added 1 hour ago
LB
Coordonnateur - Centre d'affaires Immobilier
Laurentian Bank
Montreal, QC
- Full-time
Under the supervision of the Director, Customer Experience, the Coordinator supports Account Managers in managing multi-residential real estate financing files. The incumbent is responsible…
Added 1 hour ago
HS
HSW Advisor - 1 Full-Time, Permanent, Position in Edmonton or Calgary
Health Sciences Association of Alberta
AB · Edmonton, AB
- Full-time
…in either the Edmonton or Calgary office, reporting to the Director, Negotiations and Organizing. This in-scope position will be responsible for the provision of professional health, safety…
Added 2 hours ago
VP
Industrial Automation Specialist
VANGUARD POWER LTD
Chilliwack, BC
- Full-time
…present and hand over programs, backups and as-builts. The Director of Technical Operations holds technical authority for controls across the company; you do the work. You decide program…
Added 2 hours ago
MS
Territory Manager
Marks Supply Inc.
Barrie, ON
- Full-time
…remote customer engagements independently and alongside the Director of Sales and provides ongoing insights on market competition and territory…
Added 2 hours ago
VS
Registered Practical Nurse (RPN) (Part-time) - Canterbury Place (2026-10884)
Verve Senior Living
Toronto, ON · North York, ON
- Part-time
Carries out planned assignments as designated by the Health and Wellness Manager/Director of Care/ Health and Wellness Supervisor, or designate, for effective resident care, taking into…
Added 2 hours ago
MS
Territory Manager
Marks Supply Inc.
Burlington, ON
- Full-time
…remote customer engagements independently and alongside the Director of Sales and provides ongoing insights on market competition and territory…
Added 2 hours ago
MS
Territory Manager
Marks Supply Inc.
Vaughan, ON
- Full-time
…remote customer engagements independently and alongside the Director of Sales and provides ongoing insights on market competition and territory…
Added 2 hours ago
VS
Licensed Practical Nurse - Alberta (West) (2026-10619)
Verve Senior Living
Calgary, AB
- Other
Carries out planned assignments as designated by the Health and Wellness Manager/Director of Care/ Health and Wellness Supervisor, or designate, for effective resident care, taking into…
Added 2 hours ago
D
Directeur, Médias Numériques
DAC
Montreal, QC
- Full-time
Added 2 hours ago
KI
Sales Operations Manager
Kinaxis Inc.
Canada
- Full-time
Reporting to the Director of Global Sales Operations, this position supports a subset of North America territories and works closely with Sales, Marketing, Analytics, and Operations teams.
Added 2 hours ago
L
Talent Acquisition Partner
Liferaft
Remote, Canada
- Remote
Reporting to the Director, People & Culture and working alongside our People Operations Specialist, you will be Liferaft’s dedicated talent acquisition expert, owning hiring across GTM,…
Added 2 hours ago
BC
Head of Lighting
Banff Centre for Arts and Creativity
Banff, AB
- Full-time
…assisting the Production Manager, Performing Arts and the Technical Director in coordinating and guiding Lighting team members as the team plans ahead for productions and events and…
Added 2 hours ago
MU
Administrative Student Affairs Coordinator
McGill University
Vancouver, BC · Strathcona Anat&Dent
- Full-time
…apply through this Career Site. Login to your McGill Workday account and apply to this posting using the Find Jobs report (type Find Jobs in the search…
Added 3 hours ago
AC
Senior Manager Enterprise Performance FP&A
Alimentation Couche-Tard
Laval, QC
- Internship
Reporting directly to the Director of Enterprise Performance, you will be responsible for ensuring the consistency and integrity of planning standards, governance, and variance logic across…
Added 3 hours ago
RD
Senior Associate
RBC Dominion Securities
Richmond Hill, ON
- Full-time
The RBC Dominion Securities branch located in Richmond Hill is looking for a resourceful, efficient and collaborative individual to join a high-performing Director's Council Team.
Added 3 hours ago
T
Account Manager, Sourcing
Tag
Montreal, QC · Greater Montreal Metropolitan Area
- $100,000 to $110,000 CAD / year
- Full-time
This role will be responsible for executing service delivery at Tag. The Account Manager,
Added 3 hours ago
IG
Commercial Lawyer- Digital and E-Commerce
Insight Global
Mississauga, ON
- $175,000 to $185,000 CAD / year
- Full-time
-Experience working on mobile applications, digital marketplaces, online checkout experiences, or customer account platforms.
Added 3 hours ago
IF
Senior Sales Director
Infosys Finacle
Toronto, ON
- $150,000 to $200,000 CAD / year
- Full-time
The Senior Director – Hunter Sales will be responsible for driving new logo acquisition, expanding Finacle's presence across the Canada & North America banking market, and building a robust…
Added 3 hours ago
DI
Cost Accounting Manager
Drake International
Vaughan, ON
- $100,000 to $130,000 CAD / year
- Full-time
Reporting to the Director of Finance and Corporate Controller, you'll lead the company's manufacturing finance and costing activities while partnering closely with operational leaders to…
Added 3 hours ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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