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Added 2 hours ago
C
Senior Marketing Advisor
CPCS
Toronto, ON
- $85,000 to $98,000 CAD / year
- Full-time
Get the right stories in front of the right people. Lead targeted campaigns, email marketing and AMK content across CPCS’s digital channels.
Added 8 hours ago
R
Digital Marketer
RealMacways
Swift Current, SK
- Full-time
Analyze the competition using marketing collateral and internet content.
Added 15 hours ago
EL
Senior Brand Manager, Cardiometabolic Health
Eli Lilly and Company
ON · Ontario, Canada
- Full-time
…pre-launch through in-market delivery. This role requires a marketer who can pioneer the launch of a new-to-market therapy, think strategically, translate strategy into clear plans, and…
Added 16 hours ago
ML
Marketing Associate - Brand
Maple Leaf Foods Inc
Mississauga, ON
- $71,000 to $103,000 CAD / year
- Full-time
…brands. This role is ideal for a curious, commercially minded marketer who is passionate about consumers, creativity, and driving business…
Added 17 hours ago
WB
Growth Director | AI-focused Agency | Hybrid in London, ON | $110-130k + benefits
White Bay
London, ON
- $100,000 to $130,000 CAD / year
- Full-time
…is a senior leadership opportunity for an experienced growth marketer who thrives at the intersection of strategy, client partnership, commercial leadership, and team…
Added 17 hours ago
Growth Marketing Manager
MongoDB
Toronto, ON
…experiences, campaigns, and experiments across email, in-product, content, and emerging…
Added 17 hours ago
SS
Marketing Manager
Smart, Savvy + Associates
AB
- Full-time
…within the organization, they're looking for an experienced B2B marketer who can connect customer insights, business goals, and marketing initiatives into a clear plan for…
Added 20 hours ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day…
Added 20 hours ago
CN
Senior Marketing Manager
Creative Niche
Aurora, ON
- $115,000 to $120,000 CAD / year
- Full-time
Create engaging marketing content, sales collateral, promotional materials, and product campaigns.
Added 1 day ago
CF
Marketing & Communications Manager
Canmore Folk Festival
Canmore, AB
- Part-time
If you are a strategic marketer who thrives in the arts and culture space and wants to put their stamp on a milestone moment for one of Alberta's most beloved festivals, we want to hear…
Added 1 day ago
M
Senior Manager, Organic Growth
Mistplay
Toronto, ON
- $120,000 to $165,000 CAD / year
- Full-time
This is a highly cross-functional builder role for someone who thinks like a growth marketer, operates with the rigor of a performance marketer, and is energized by cracking growth problems…
Added 1 day ago
E
Senior Marketing & Growth Manager
ElektraFi
Vancouver, BC
- Full-time
You are an experienced marketer who writes compelling content, creates marketing assets, and launches campaigns that contribute to business growth. You move quickly, stay organized, and…
Added 1 day ago
Digital Project Manager
Zulu Alpha Kilo
Toronto, ON
With 200 staff in New York, Toronto, and Vancouver, Z.A.K. is a magnet for top global talent. Want to change your world as a marketer? Let’s fight sameness together.
Added 1 day ago
ZA
Digital Project Manager
Zulu Alpha Kilo
Toronto, ON
- Full-time
With 200 staff in New York, Toronto, and Vancouver, Z.A.K. is a magnet for top global talent. Want to change your world as a marketer? Let’s fight sameness together.
Added 1 day ago
R
Senior Communications Specialist (English Services) (On-Site)
Radio-Canada
Kelowna, BC
- Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 1 day ago
C
Senior Communications Specialist (English Services) (On-Site)
CBC/Radio-Canada
Kelowna, BC
- Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 2 days ago
LC
Manager, Marketing
Loblaw Companies Limited
Brampton, ON
- Full-time
This role is ideal for a collaborative, highly organized marketer who can balance strategic thinking with hands-on execution and thrives in a fast-paced environment.
Added 2 days ago
SI
Founding Community & Content Marketing Manager
Strategy Institute
Toronto, ON · Greater Toronto Area, Canada
- Full-time
We’re looking for a community builder who happens to be an excellent marketer.
Added 2 days ago
Marketing Coordinator - 6 Month Contract
The Canada Life Assurance Company
Toronto, ON
This role is ideal for an early‑career marketer who’s highly organized, detail‑oriented and eager to build hands‑on experience across a broad range of marketing activities.
Added 2 days ago
TA
Manager, Marketing & Communications
Take a Hike Foundation
Vancouver, BC
- Full-time
…Development Team. We are looking for a seasoned and skilled marketer and digital media expert to join a Development Team that describes themselves as “passionate, hard-working,…
Added 2 days ago
FT
Digital Marketing Specialist
Fast Tire Co
Vaudreuil-Dorion, QC
- Full-time
We’re looking for a creative, digitally savvy marketer who is passionate about content creation, storytelling, and performance analytics. You’re someone who understands the conversations,…
Added 2 days ago
L
Senior Manager - NA Brand Marketing
lululemon
Vancouver, BC
- Full-time
…organization, the Senior Manager, Brand Marketing is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life innovative campaign…
Added 2 days ago
MS
Product Marketing Manager
Motorola Solutions
Vancouver, BC · BC
- Full-time
As a Product Marketer, you will work across Marketing and the Product Management teams to develop and deliver exceptional marketing for our Envysion solution. You will be tasked with…
Added 2 days ago
JH
Social Media & Content Lead – 6-Month Contract
JRoss Hospitality Recruiters
Vancouver, BC
- $60,000 to $80,000 CAD / year
- Contract
…luxury and designer products. They are seeking a Social Media & Content Lead to shape how the brand shows up across social and digital channels. This is an opportunity for a creative,…
Added 2 days ago
Marketing Coordinator - 12 Month Contract
The Canada Life Assurance Company
Toronto, ON
This role is ideal for an early‑career marketer who’s highly organized, detail‑oriented and eager to build hands‑on experience across a broad range of marketing activities.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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