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Added 1 min ago
AG
Director, Finance
Amynta Group
Thornhill, ON · Toronto, ON
- Full-time
Working closely with the VP of Finance, the Director, finance & Reporting is responsible for providing executive level and cross-functional support for all accounting needs of the business,…
Added 1 min ago
Corporate Reporting Analyst
Government of Alberta
AB
Assist the Director and Corporate Consolidation and Reporting group in delivering training to ministries on new or revised processes, ensuring smooth adoption and integration.
Added 16 mins ago
GT
Contractor, Marketing Coordinator (One Year Term)
Greater Toronto Airports Authority
Toronto, ON
- Full-time
Through a partner agency, reporting to the Associate Director, Corporate Marketing & Design, the Contractor, Marketing Coordinator keeps campaigns and marketing programs running on…
Added 46 mins ago
Associate Director, Bain Academy
Bain & Company
Toronto, ON
As an Associate Director in Bain Academy, you’ll design and deliver high-impact, interactive learning programs for clients across in-person, virtual, and digital formats. You’ll serve as a…
Added 1 hour ago
VP, Senior Auditor - P&C Insurance Actuarial and Risk Management
Swiss Re
Toronto, ON
Reporting Audit Director Risk Mgmt. & Actuarial, based in London, you will be a senior member of a global audit team and a key US-based resource for P&C actuarial topics. You will work…
Added 1 hour ago
IB
Associate Director, HBA Recruiting
IVEY BUSINESS SCHOOL FOUNDATION
London, ON
- $85,309 to $106,636 CAD / year
- Full-time
- Contract
Position: Associate Director, HBA Recruitment
Added 2 hours ago
CU
Early Childhood Educator
Capilano University
North Vancouver, BC
- Full-time
Added 4 hours ago
O
Designer
ONBOX
Vancouver, BC
- Full-time
…about how they come to life. You’ll work directly with our Creative Director on brand and digital projects that demand both strategic thinking and strong craft. Everyone’s involved,…
Added 6 hours ago
Director Indigenous Programs
Simon Fraser University
Burnaby, BC
…Indigenous Graduate students completing their MBA. We are bold, creative and innovative and look for ways to serve the communities we are in relationship with. As a team, we invite…
Added 8 hours ago
W
Senior Talent Acquisition Partner
WildBrain
Vancouver, BC
- Contract
Reporting to the Director, Workforce Management, you will be a trusted recruitment partner to production, creative, and technical leaders. You will translate the production needs into…
Added 9 hours ago
WS
Senior Talent Acquisition Partner
WildBrain Studios
Vancouver, BC
- Contract
Reporting to the Director, Workforce Management, you will be a trusted recruitment partner to production, creative, and technical leaders. You will translate the production needs into…
Added 9 hours ago
HP
Naturalist Teacher in High Park
High Park Nature Centre
Toronto, ON
- From $17.95 CAD / hour
- Part-time
- On-site
…Ongoing Work with the Digital Media Coordinator and Development Director about photo opportunities during programs for use in publicity and program materials Organize, repair, maintain and…
Added 10 hours ago
D
Directeur, Médias Numériques
DAC
Montreal, QC
- Full-time
…expertise couvrant le SEO/GEO, les médias payants, la production créative, l'analytique et l'optimisation locale, nous combinons les esprits les plus brillants avec les technologies…
Added 11 hours ago
C
Temporary Sales Associate
Coach
Mont-Royal, QC
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 11 hours ago
BC
Director, Communications and Engagement – Redevelopment Projects
Brant Community Healthcare System
Brantford, ON
- Full-time
…President, Strategy, Quality, Risk and Communications, the Director, Communications and Engagement – Redevelopment Projects provides strategic direction for all communications, interest…
Added 11 hours ago
S
Company Manager
SaskCulture
Regina, SK
- Full-time
Reporting to the Artistic Producer and working closely with the Artistic Director, the Company Manager coordinates travel and accommodation, supports artist contracting and auditions, and…
Added 12 hours ago
UF
Associate Director, Content Marketing
UJA Federation of Greater Toronto
Toronto, ON · North York, ON
- Full-time
UJA Federation of Greater Toronto is seeking an Associate Director, Content Marketing with exceptional writing skills, strong marketing instincts, strategic judgment, and a sophisticated…
Added 12 hours ago
EL
Senior Director, Radiotracer Supply Strategy and External Engagement
Eli Lilly and Company
Toronto, ON
- Full-time
Added 13 hours ago
SC
Design Director
Sony Computer Entertainment France SA
Montreal, QC
- Full-time
We are looking for an experienced Design Director to join the Haven team. The Design Director will take the core pillars from the Creative Director and articulate them into balanced,…
Added 13 hours ago
SC
Design Director
Sony Computer Entertainment France SA
Montreal, QC
- Full-time
Poste : Directeur.trice de la conception de jeu (Design Director)
Added 13 hours ago
OH
Manager, Planning and Implementation
Ontario Health | Santé Ontario
Ottawa, ON
- Full-time
Added 14 hours ago
SB
Sales Manager, Star Building Materials
Star Building Materials Edmonton
Nisku, AB
- Full-time
Reporting to the Director, Branch Operations, as the Sales Manager, you analyze the marketplace to develop sales targets and tactics; and effectively coach and lead the Sales force in…
Added 14 hours ago
II
Scientific Education Program Administrator
ISCT, International Society for Cell & Gene Therapy
Vancouver, BC
- Full-time
…mission, and organizational goals. Working closely with the Director, Science, Regulatory & External Affairs, the position supports the Chief Scientific Officer and Scientific Leadership…
Added 14 hours ago
RF
Food & Service Innovation Strategic Sourcing Manager
Real Food For Real Kids
Toronto, ON
- Full-time
Reports To: Director Food & Service Innovation
Added 14 hours ago
LN
Assistant Technical Director - HISTORY, Ottawa
Live Nation Entertainment
Ottawa, ON
- Part-time
The Assistant Technical Director is responsible for supporting the Technical Director and ensuring the success of show and event productions by managing the day-to-day technical and…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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