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Added 25 mins ago
TI
Retail Floor Team Member - Whitby (Part-Time)
Talize Inc / Recycling Rewards
Whitby, ON
- Part-time
Who You Are – A Customer Champion With a Can-Do Spirit
Added 55 mins ago
T
Actuarial Analyst III - Capital
TD
Toronto, ON · Montreal, QC
- Full-time
Reporting to the Manager, Capital, the main responsibilities of the Actuarial Analyst III are:
Added 55 mins ago
T
Personal Banking Associate Trainee
TD
Calgary, AB
- Full-time
Engage customers in day-to-day advice needs, service transactions, digital education, and customer problem resolution related to banking solutions
Added 55 mins ago
T
Personal Banker
TD
Peace River, AB
- Full-time
…relationships with our customers by performing a broad range of customer service transactions and providing information and advice on services, products, and solutions to existing or…
Added 1 hour ago
S
Business Development Manager - Moncton
Sysco
Moncton, NB · Sysco Moncton
- Full-time
…comprehensive solutions for prospects. The Senior Analyst builds strong customer relationships and manages the onboarding process, transitioning new accounts to the sales…
Added 5 hours ago
C
Assistant Store Manager I
Coach
Vancouver, BC
- Full-time
As an Assistant Store Manager at Coach, you’ll partner with the Store Manager to drive sales performance, operational excellence, and team development. You lead by example on the sales…
Added 5 hours ago
LV
Associate Category Manager
Lee Valley Tools
Ottawa, ON
- $60,000 to $75,000 CAD / year
- Full-time
The Associate Category Manager plays a vital role in delivering compelling and innovative products that resonate with our customers and drive business performance. This position supports…
Added 7 hours ago
ME
General Manager - Edmonton South MEC
Mountain Equipment Company
Edmonton, AB
- $89,500 to $112,200 CAD / year
5+ years of senior retail leadership experience (e.g., General Manager or equivalent) in a complex, customer-facing environment
Added 7 hours ago
ME
Department Manager, Category
Mountain Equipment Company
Nanaimo, BC
- $48,100 to $60,200 CAD / year
Support recruitment, onboarding, and performance management in partnership with the General Manager
Added 7 hours ago
ME
Retail Manager - Whistler
Mountain Equipment Company
Whistler, BC
- $56,000 to $69,900 CAD / year
We currently have three Department Manager opportunities available:
Added 8 hours ago
MC
Link Layer Integration Testing Manager (35387)
Myticas Consulting
Ottawa, ON
- Full-time
The Manager, Link Layer Integration, Verification & Validation is responsible for leading the end-to-end integration, verification, validation, and operational readiness of advanced…
Added 8 hours ago
S
Part Time Produce Clerk - Admirals Thrifty Foods
Sobeys
Victoria, BC
- Part-time
A day in the life of a Produce Clerk: As a customer yourself, you know how important it is to find exactly the produce you are looking for. Maintaining a well-stocked department so that the…
Added 8 hours ago
MC
IBM ISAM Developer Administrator (35813)
Myticas Consulting
Toronto, ON
- Contract
Implement SSO, MFA, adaptive authentication and customer onboarding journeys.
Added 8 hours ago
S
Meat - Manager Meat
Sobeys
Brentwood Bay, BC
- Full-time
The Meat Manager is responsible for coaching, motivating, and developing department staff to foster customer loyalty, fulfil customer needs and actively contribute to an environment of…
Added 9 hours ago
Meat - Manager Meat
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Saanichton, BC
The Meat Manager is responsible for coaching, motivating, and developing department staff to foster customer loyalty, fulfil customer needs and actively contribute to an environment of…
Added 9 hours ago
SC
Part Time Produce Clerk - Admirals Thrifty Foods
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Victoria, BC
- Part-time
A day in the life of a Produce Clerk: As a customer yourself, you know how important it is to find exactly the produce you are looking for. Maintaining a well-stocked department so that the…
Added 9 hours ago
T
Head of Canada Insider Investigations
TD
Markham, ON · Toronto, ON
- Full-time
Added 10 hours ago
F&
Showroom Assistant, Color & Design Sales
Farrow & Ball
Toronto, ON
- $20.5 CAD / hour
- Full-time
Support the Showroom Manager with sales and non-sales activities and lead by example.
Added 10 hours ago
R
PART TIME Team Lead - FREE ACCOMMODATION
Roots
Lake Louise, AB
- Part-time
…motivating the team to exceed goals. Reporting directly to the Store Manager, the Team Lead provides support and coverage to the Store and Assistant Managers in their absence. They model…
Added 11 hours ago
SH
Human Resources Coordinator
Supreme Homes-Maisons Suprêmes
NB · Tracadie, NB
- Full-time
Under the supervision of the Human Resources Manager, the Human Resources Coordinator provides administrative and operational support in the day-to-day management of human resources…
Added 11 hours ago
1
Senior Manager, Clinic IT Services
123Dentist
Toronto, ON
- $150,000 to $175,000 CAD / year
- Full-time
Job Title: Senior Manager, Clinic IT Services
Added 11 hours ago
KI
Store Manager
Kiokii Inc
Markham, ON
- $57,000 to $67,000 USD / year
- Full-time
As a Store Manager, you will lead the team to provide top tier customer service with outstanding product knowledge to all clients and maximize sales. Including but not limited to…
Added 11 hours ago
KI
Assistant Store Manager
Kiokii Inc
Markham, ON
- $21 to $24 USD / hour
- Full-time
…enthusiastic applicants to join our team as an Assistant Store…
Added 12 hours ago
CC
Sales Representative- Permanent Full-Time - (Supply Chain and Logistics B2B) - Ontario
Chit Chats
Toronto, ON
- Full-time
Reporting to the Sales Manager – Business Development, the Sales Representative will contribute directly to revenue growth by turning qualified opportunities into active shipping clients…
Added 14 hours ago
S
In Store Bakery - Manager Bakery
Sobeys
St. Thomas, ON
- Full-time
The Bakery Manager is responsible for the efficient and fiscally responsible operation of the department. The Manager will lead, manage, coach, motivate and train staff to achieve the…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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