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Added 7 mins ago
C
Analyst, Corporate Strategy
CAE
Montreal, QC
- Full-time
The Analyst, Global Strategy will work closely with the Chief Strategy Officer (CSO), Director of Global Strategy and Director of Global Strategy and Special Projects to identify, analyze,…
Added 2 hours ago
Director of Operations
Industrial Electric Manufacturing
Surrey, BC
IEM is seeking a Director of Operations to lead Integrated Products manufacturing in Surrey, B.C. This role owns safety, quality, delivery, cost, productivity, capacity, and team…
Added 4 hours ago
P
Office Manager
Pontosense
Toronto, ON
- Full-time
You run the operations behind the team. Onboarding, offices, events and contracts go through you, and you support Finance, Supply Chain and Customer Success where they need a steady hand.…
Added 4 hours ago
P
Director of HR
Pontosense
Toronto, ON
- Full-time
Build the people function at a fast-growing senior care technology company with global operations.
Added 6 hours ago
RM
Manager, Human Resources
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
Partner with the Senior Director, Human Resources on complex or high-risk matters.
Added 13 hours ago
Category Lead
Rogers Communications
Brampton, ON
The Procurement IT professional services team is seeking a Category Lead eager to join our team. Reporting to Director, Procurement IT Services, the Category Lead will be proficient within…
Added 14 hours ago
TH
Business Development Manager (Display/AV)
T&T HR Consulting
Canada
- Full-time
9. Collaborate closely with marketing, pre-sales, technical support, and operations teams to ensure smooth project execution;
Added 16 hours ago
NE
Assistant Director of Finance
Neeginan Education, Training and Employment Services Inc.
Winnipeg, MB
- Full-time
The Assistant Director of Finance plays a key role within the finance team, supporting the Director of Finance in managing the organization’s financial operations. This position is…
Added 17 hours ago
CO
Senior Recruiter
CPA Ontario
Canada
- Full-time
…hiring strategy to offer negotiations, before handing off to HR Operations for onboarding. Our focus is on providing a smooth and easy process for hiring managers and exceptional experience…
Added 18 hours ago
RM
Manager, Human Resources
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
Partner with the Senior Director, Human Resources on complex or high-risk matters.
Added 18 hours ago
C
Assistant Store Manager I
Coach
Burnaby, BC
- Full-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 20 hours ago
LC
Manager, Acquisition Operations
Loblaw Companies Limited
Toronto, ON
- Full-time
The Manager, Acquisition Operations plays a pivotal role in the successful execution and post-acquisition integration of strategic pharmacy acquisitions at Shoppers Drug Mart. Reporting to…
Added 1 day ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
…technology-enabled business solutions. Reporting to the Sr. Director, PPO, this role will translate complex business needs into structured requirements, improve business processes, support…
Added 1 day ago
MS
Head Chef (m/w/d)
MAMA SHELTER
Zurich, ON
- Full-time
Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co-founders of Club Med), Mama Shelter is a creator of living spaces and a daily director!
Added 1 day ago
BG
Division Manager - Southwest Ontario
Brandt Group of Companies
ON · Mississauga, ON
- Full-time
Manage divisional accounts receivable in conjunction with the Director of Credit Services.
Added 1 day ago
HN
Recreation Services Manager
Haisla Nation
Haisla, BC
- Full-time
Reporting to the Director, Health & Wellness, the Manager, Recreation Services is responsible for the strategic leadership, administration, and oversight of Haisla Nation’s recreation…
Added 1 day ago
DE
PROJECT MANAGER
Design Electronics
Niagara Falls, ON
- Full-time
Reporting to the Director of Operations, the Project Manager (Integrated Technology) will work closely with leadership, multi-disciplinary teams, and sub-contractor trades to manage…
Added 1 day ago
ZS
Human resources development and planning director
Zenith System Solutions
Toronto, ON
- From $57.7 CAD / hour
- Full-time
- On-site
Added 1 day ago
RM
Manager, Human Resources
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
Partner with the Senior Director, Human Resources on complex or high-risk matters.
Added 1 day ago
C
Assistant Store Manager I
Coach
Vancouver, BC
- Full-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 1 day ago
KS
Assistant Store Manager I
kate spade new york
Vancouver, BC · Pacific Centre
- Full-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 1 day ago
CS
Executive Director
Chinooks Soccer Club
Calgary, AB
- Part-time
Chinooks FC is hiring an Executive Director to lead a defined organizational reset.
Added 1 day ago
SD
Building Service Worker
School District 5 Southeast Kootenay
Cranbrook, BC
- Full-time
JOB SUMMARY: An employee hired to perform custodial duties is responsible to the Director of Operations or designate.
Added 2 days ago
KL
Administration Officer
Kativik llisarniliriniq
Montreal, QC
- Full-time
Under the supervision of the Assistant Director of Payroll Services, the Administration Officer is responsible for:
Added 2 days ago
RP
Director of Operations
RECRUITMENT PARTNERS INC.
AB · Edmonton, AB
- Full-time
Our client is seeking a Director of Operations to provide strategic and operational leadership across complex, multi‑service operations within a transportation and service‑based…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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