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Added 44 mins ago
Team Leader, Aftermarket
Velan Inc.
Montreal, QC
We are currently looking for an Aftermarket Team Leader who will report to the Director of Aftermarket, and will play a key role in assisting all customer service inquiries and service…
Added 1 hour ago
SG
Director, Oil, Fuels, NGLs, and Biofuels Americas Consulting
S&P Global
Calgary, AB
- Full-time
The Role: Director, Oil, Fuels, NGLs, and Biofuels Americas Consulting
Added 2 hours ago
CO
Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
The Director of Occupational Health, Safety & Organizational Resilience provides enterprise-wide strategic leadership for the transformation, modernization, and continuous improvement of…
Added 2 hours ago
CC
Senior Manager, Salesforce Platform Architecture & Development
Canadian Cancer Society
Toronto, ON · Ottawa, ON · Montreal, QC · Quebec, QC · Prince George, BC · Vancouver, BC · Kelowna, BC · Halifax, NS · St. John's, NL · Calgary, AB
- Full-time
Collaborate with the Director to develop and execute the overall Salesforce strategy aligned with the company's business goals.
Added 2 hours ago
BG
Division Manager - Southwest Ontario
Brandt Group of Companies
ON · Mississauga, ON
- Full-time
Manage divisional accounts receivable in conjunction with the Director of Credit Services.
Added 3 hours ago
R|
Project Manager, Capture and Optimization of Research Data (CORD) Platform
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…technical resources, and methodological tools to facilitate data operations across the full study lifecycle. Reporting to the Associate Director (scientific) and the CORE Manager…
Added 3 hours ago
E
Director of Care (DOC) - Full Time (FT) - Vulcan
Extendicare
Vulcan, AB
- Full-time
As the Director of Care, you will contribute to the Extendicare purpose of Helping People Live Better, by leading a high performing team that is dedicated to ensuring all residents receive…
Added 4 hours ago
BC
Director, Communications and Engagement – Redevelopment Projects
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Vice President, Redevelopment & Capital Projects, and working closely with the Vice President, Strategy, Quality, Risk and Communications, the Director, Communications and…
Added 5 hours ago
AC
Director of Sales
ATS Corporation
Cambridge, ON
- Full-time
The Director of Sales role is responsible for developing the selling strategies for the company within North America and leading a team of account / territory managers for Paxiom,…
Added 5 hours ago
SG
Director, Oil, Fuels, NGLs, and Biofuels Americas Consulting
S&P Global
Calgary, AB
- Full-time
The Role: Director, Oil, Fuels, NGLs, and Biofuels Americas Consulting
Added 6 hours ago
W
Project Engineering Manager
Worley
Vancouver, BC
- Full-time
…across the project lifecycle, with services extending through to operations and decommissioning. Leveraging extensive experience and AI-enabled delivery, we support customers in navigating…
Added 7 hours ago
S
Project Manager I - BC Mental Health and Substance Use Services
Sanya’k̓ula
BC · British Columbia, Canada
- Full-time
Reporting to the Director, Clinical Lead, Capital Projects, the Project Manager is responsible for coordinating and delivering assigned Operational Readiness workstreams for the Prince…
Added 7 hours ago
Senior Project Coordinator
Spearhead
Nelson, BC
The Sr. Project Coordinator will oversee digital model creation, shop drawing development, and fabrication strategy. This role is responsible for leading the digital aspect of projects by…
Added 8 hours ago
C
Assistant Store Manager I
Coach
Vancouver, BC
- Full-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 9 hours ago
Project Manager, Pipelines, Pacific Link (Contract)
Trans Mountain
Calgary, AB
…(Contract). In this position, you will work closely with the Project Director to lead assigned internal resources and external consultants through the planning and development of the…
Added 10 hours ago
WC
General Manager
West Coast Seniors Housing Management Limited Partnership
Coquitlam, BC
- $105,000 to $115,000 CAD / year
- Full-time
to the Director, the General Manager (GM) is accountable for managing and
Added 10 hours ago
KS
Assistant Store Manager I
kate spade new york
Vancouver, BC · Pacific Centre
- Full-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 11 hours ago
MC
Director, FinOps (35690)
Myticas Consulting
BC · British Columbia, Canada
- Full-time
The Director will own the FinOps strategy, operating model, cost optimization pipeline, forecasting discipline, governance cadence, and savings targets, while partnering closely with…
Added 11 hours ago
AC
Director of Sales
ATS Corporation
Toronto, ON
- Full-time
The Director of Sales role is responsible for developing the selling strategies for the company within North America and leading a team of account / territory managers for Paxiom,…
Added 11 hours ago
R
VP of Marketing Operations
Revun
Vaughan, ON
- Internship
Revun is a technology company developing a connected software platform for property operations and service-based businesses.
Added 11 hours ago
CS
Executive Director
Chinooks Soccer Club
Calgary, AB
- Part-time
Chinooks FC is hiring an Executive Director to lead a defined organizational reset.
Added 12 hours ago
X
Director, Total Rewards
Xanadu
Toronto, ON
- Full-time
Xanadu is looking for a Director, Total Rewards to lead the evolution and day-to-day delivery of our global compensation, equity and benefits programs.
Added 12 hours ago
NB
Chief Developer in Data Engineering
National Bank of Canada
Montreal, QC
- Full-time
Data Strategy team, responsible for driving Operations’ enterprise-wide
Added 14 hours ago
CO
Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
The Director of Occupational Health, Safety & Organizational Resilience provides enterprise-wide strategic leadership for the transformation, modernization, and continuous improvement of…
Added 15 hours ago
UO
Director, Child Care Services
University of Victoria
Victoria, BC
- Full-time
The Director, Child Care Services is accountable for the overall leadership, vision, and management of the unit’s programs and contributes to the long-term planning required to achieve…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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