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Added 10 mins ago
R
VP of Marketing Operations
Revun
Vaughan, ON
- Internship
…priority customer segments, launches new capabilities, supports sales, builds market credibility, and measures the connection between marketing investment and recurring…
Added 26 mins ago
KS
Store Cleaner
kate spade new york
Niagara-on-the-Lake, ON · Outlet Collection At Niagara
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 43 mins ago
LA
Business development director
Les Aliments CDS Inc
Saint-Laurent, QC
- From $57.69 CAD / hour
- Full-time
- On-site
Specialization/experience (business sales and services)
Added 1 hour ago
TC
Reservations Sales Agent
The Crystal Lodge
Whistler, BC
- Full-time
Share your knowledge: Support the Front Desk team when needed, including reservations training as directed by the Reservations Coordinator and/or Director of Sales & Marketing.
Added 7 hours ago
VF
Carrier Sales Manager
Vortex Freight
Mississauga, ON
- Full-time
…AM to 6:00 PM. In this role, you will report directly to the Director of Capacity in our operations…
Added 7 hours ago
RP
Director of Property Management-Ottawa
Rhapsody Property Management Services
Ottawa, ON
- $140,000 to $160,000 CAD / year
- Full-time
Director of Property Management - Bilingual (English & French)
Added 7 hours ago
TL
Logistics Coordinator
Transx Ltd
Rosser, MB · Mississauga, ON
- Full-time
The TransX Group of Companies has an exciting opportunity for a Logistics Coordinator to join our Sales & Marketing department in Winnipeg. Reporting directly to the Director of Logistics…
Added 7 hours ago
TL
Freight Receivable Supervisor
Transx Ltd
Rosser, MB
- Full-time
Cross-Functional Alignment: Spearhead resolutions with Sales, Operations, and Traffic departments to resolve systemic customer account and operational issues. Escalate critical, high-level…
Added 7 hours ago
RP
Director of Operations
RECRUITMENT PARTNERS INC.
AB · Edmonton, AB
- Full-time
Our client is seeking a Director of Operations to provide strategic and operational leadership across complex, multi‑service operations within a transportation and service‑based…
Added 7 hours ago
WG
Estimator - Maternity Leave
WGI Group
Edmonton, AB
- Contract
Reporting to the Director of Sales, the Estimator builds and maintains strong relationships with existing customers in their assigned region. The role involves working closely with both…
Added 7 hours ago
WG
Controller
WGI Group
Winnipeg, MB
- Full-time
Reporting to the Director of Finance, the Controller is a hands-on leader who combines strong technical accounting knowledge with sound business judgment. You'll have the opportunity to…
Added 7 hours ago
WM
Associate Director, Fundraising
Windmill Microlending
Calgary, AB · Toronto, ON
- $110,000 to $120,000 CAD / year
Windmill Microlending is seeking a collaborative and dynamic self-starter to serve as our Associate Director, Fundraising as we prepare to close an exciting $50M national campaign that…
Added 7 hours ago
DP
BD & Marketing Manager - Disputes
DLA Piper Canada LLP
Vancouver, BC · Toronto, ON
- $140,000 to $165,000 CAD / year
…practice group. This position reports to Global BD & Marketing Sr Director. Working closely with the Practice Group Leader, subgroup leaders, and team members across the firm, this…
Added 7 hours ago
Service Account Executive - Building Automation Systems
Convergint Technologies Ltd
Calgary, AB
…understanding of our customers’ needs while securing service sales opportunities. As a Service Account Executive, you are a part of a dynamic sales team that allows you to grow as…
Added 8 hours ago
VA
Direct Entry Captain King Air 200 - Air Ambulance
Voyageur Aviation
Dieppe, NB
- Full-time
As a key member of the Flight Operations team, the Captain (King Air BE20) will report to the Director, Flight Operations, and will be responsible for the safe and efficient operation of…
Added 9 hours ago
CV
Event Specialist
CPABC Vancouver Chapter
Vancouver, BC
- Full-time
Reports To: Associate Director, Member & Community Events
Added 9 hours ago
HI
Technical Sales Manager
Hillmar Industries Ltd.
Delta, BC
- Full-time
We are seeking an experienced and strategic Director of Sales to lead and manage all sales functions. This role is responsible for directing both inside and outside sales teams, maintaining…
Added 9 hours ago
FR
Condominium Manager
FirstService Residential Canada
Toronto, ON
- Full-time
Collaborate with the Regional Director to develop goals and communicate established goals
Added 10 hours ago
ES
Director, marketing
Ermitage Saint-Antoine
Lac-Bouchette, QC
- $35,000 to $80,000 CAD / year
- Full-time
- On-site
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Added 10 hours ago
C
Director, Strategic Partnerships
Clarity
Vancouver, BC
- $200,000 to $350,000 CAD / year
- Full-time
As Director, Strategic Partnerships, you will own partner-led growth at Clarity, from first conversation to signed, producing partnerships. You will be the first dedicated hire in a…
Added 10 hours ago
C
Director, Paid Media
Clarity
Vancouver, BC
- $200,000 to $240,000 CAD / year
- Full-time
As a Director, Paid Media at Clarity, you will own and accelerate our paid acquisition program. We've grown past 100,000 registered users on the back of an extremely fast scaling media…
Added 10 hours ago
C
Associate Director, Institutional Sales
Clarity
Vancouver, BC
- $300,000 to $700,000 CAD / year
- Full-time
As an Associate Director, Institutional Sales at Clarity, you will help drive growth by building and expanding relationships with venture capital investors, institutions, and…
Added 11 hours ago
PM
Sales director - retail
Pâtisserie-Boulangerie MARIE4poches s.a.
Sainte-Anne-des-Monts, QC
- $20 to $25 CAD / hour
- Full-time
- Contract
- On-site
Prepare reports on sales volumes, merchandising and personnel matters
Added 11 hours ago
C
Relationship Manager, Business Banking
CIBC
Saskatoon, SK
- Full-time
As a member of Business Banking team, you’ll be reporting to the Director or Senior Manager & Team Lead, Business Banking, providing new and existing clients with an exceptional client…
Added 12 hours ago
CI
Director of Marketing, Defence
Calian in Space & Technology
Ottawa, ON
- Full-time
We are looking for a Director, Defence Marketing to help lead the marketing and communications strategy for Calian’s Defence business across Canada, NATO and allied markets.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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