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Added 13 mins ago
BC
Director, Communications and Engagement – Redevelopment Projects
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Vice President, Redevelopment & Capital Projects, and working closely with the Vice President, Strategy, Quality, Risk and Communications, the Director, Communications and…
Added 13 mins ago
SS
General Manager - Steel & Fabrication Industry
Summit Search Group
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…cross‑functional alignment. This is the executive who turns strategy into action, action into results, and results into sustained market…
Added 14 mins ago
FC
Customer Journey Optimization Developer
Fidelity Canada
Toronto, ON
- Full-time
…(CDP), and Customer Journey Analytics (CJA). Reporting to the Director, Customer Journey Strategy, this role brings forward core marketing orchestration skills - including campaign workflow…
Added 29 mins ago
LC
Director, Procure-to-Pay
Loblaw Companies Limited
Brampton, ON
- Full-time
The Director, Procure-to-Pay (P2P) Finance is a key leadership role responsible for strengthening governance, controls, operational performance and transformation across the end-to-end P2P…
Added 29 mins ago
GT
Manager, Commercial Intelligence
Greater Toronto Airports Authority
Toronto, ON
- Full-time
Reporting to the Director, Commercial Performance & Governance, the Manager, Commercial Intelligence is responsible for building and advancing the Commercial Intelligence function across…
Added 43 mins ago
EC
Senior Customer Success Manager, Defence
Esri Canada
Ottawa, ON
- Full-time
Reporting to the Director of Federal Sector, the person in this role provides senior-level customer success and account leadership for complex, high-value Department of National Defence…
Added 43 mins ago
EC
Senior Customer Success Manager, Prairies
Esri Canada
AB · Edmonton, AB
- Full-time
Reporting to the Prairies Region Director, the person in this role provides senior‑level customer success and account leadership for complex, high‑value GIS customers. Operating with broad…
Added 43 mins ago
VC
Project Coordinator
Valard Construction
Calgary, AB
- Full-time
Reporting to the Director, Transmission Western Canada, we are seeking an experienced Construction Project Coordinator to support the planning, execution, and delivery of large electrical…
Added 43 mins ago
S
Director, Pharmacy - Regular Full-time 2026-18644 (2026-18644)
Sunnybrook
Toronto, ON
- Full-time
…University of Toronto - is seeking an experienced and strategic Director of Pharmacy to lead and oversee all pharmacy operations (inclusive of inpatient, outpatient, and retail pharmacy…
Added 43 mins ago
LC
Director, Procure-to-Pay
Loblaw Companies Limited
Brampton, ON
- Full-time
The Director, Procure-to-Pay (P2P) Finance is a key leadership role responsible for strengthening governance, controls, operational performance and transformation across the end-to-end P2P…
Added 44 mins ago
BB
Director, Performance Marketing
Bed Bath & Beyond
Toronto, ON
- Full-time
As a Director of Performance Marketing, you will lead the performance marketing vision and will be responsible for driving growth through data-driven marketing practices, SEM and digital…
Added 59 mins ago
MD
People & Culture Business Partner (20-mth Contract)
MaRS Discovery District
Toronto, ON
- Full-time
- Contract
…business and the broader P&C team. Reporting to the Senior Director and head of People & Culture, you seek to understand the business and organizational priorities so you can provide…
Added 59 mins ago
R
Director, Corporate Client Group
RBC
Montreal, QC
- Full-time
You will support the Managing Director, Corporate Client Group (CCG) in achieving the broader business strategic priorities and operational performance. You will be accountable for…
Added 59 mins ago
W
Commercial & Strategy Analyst
Walker
Oakville, ON
- Full-time
…thinking, and analytical skills can directly influence business…
Added 59 mins ago
CT
Director, Data & Technology
Communitech Technology Association
Kitchener, ON
- $100,000 to $115,000 CAD / year
- Full-time
…and Technology functions. Reporting directly to the CFO, the Director of Data & Technology will oversee IT infrastructure, enterprise applications, cyber security, web operations, and data…
Added 59 mins ago
S
Director, Quality & Privacy Officer
SHIPSHEY
Mississauga, ON
- $98,968.67 to $118,320 CAD / year
- Full-time
Proven ability to translate strategy into operational practice and sustainable improvements.
Added 1 hour ago
CO
Director of Operations
College of Midwives of Ontario
Toronto, ON
- $137,822 to $163,107 CAD / year
- Contract
…providing oversight and direction within their portfolios, the Director maintains a strong understanding of what is happening across the College and how different areas of work connect.…
Added 1 hour ago
C
Managing Director, Strategic Operations & Portfolio Management
Confidential
London, ON
- Full-time
This is an ideal opportunity for a senior leader who thrives in entrepreneurial environments and enjoys balancing strategy, execution, financial oversight, relationship management, and…
Added 1 hour ago
C
Director, Data & Technology
Communitech
Kitchener, ON
- $100,000 to $115,000 CAD / year
- Full-time
…and Technology functions. Reporting directly to the CFO, the Director of Data & Technology will oversee IT infrastructure, enterprise applications, cyber security, web operations, and data…
Added 1 hour ago
GT
Technical Sales Specialist-BC
Greenworks Tools Canada
East Gwillimbury, ON
- $80,000 to $90,000 CAD / year
- Full-time
…segment. The Technical Sales Specialist will report to the Director of Sales and work closely with the local Territory Managers (TM) by developing opportunities to pursue new relationships…
Added 1 hour ago
Senior Policy Analyst (Program Admin Officer 4)
The Government of Nova Scotia
Halifax, NS
…negotiating positions, and providing advice on the National Housing Strategy, Build Canada Homes and other federal…
Added 1 hour ago
Store Director
Sephora
NB · Saint John, NB
As the next Store Director at Sephora, you will oversee and manage the overall client service experience, people development, sales, productivity, merchandising, operations, and human…
Added 1 hour ago
S
Directeur(trice), ventes et développement des affaires – Multisectoriel / Director, Sales & Business Development – Multisector
Slalom
Montreal, QC
- Full-time
Director, Sales & Business Development – Multisector
Added 1 hour ago
AI
Strategic Sourcing Manager
American Iron and Metal
Montreal, QC
- Full-time
Reporting to the Director, Procurement, the Strategic Sourcing Manager is responsible for leading the organization’s strategic sourcing function and developing sourcing strategies aimed at…
Added 1 hour ago
Associate Director, Bain Academy
Bain & Company
Toronto, ON
As an Associate Director in Bain Academy, you’ll design and deliver high-impact, interactive learning programs for clients across in-person, virtual, and digital formats. You’ll serve as a…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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