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Added 4 mins ago
BC
Heavy Duty Mechanic
Big Country Equipment Repair LTD
Sparwood, BC
- Full-time
Test repaired equipment to confirm safe and proper operation.
Added 5 mins ago
M
Associate Manager, Audit Operations & Reporting
Manulife
Toronto, ON
- Full-time
Test automation solutions built and improve usability and adoption.
Added 34 mins ago
CO
Member Services Clerk (Clerk B)
City of Winnipeg
Winnipeg, MB
- Full-time
Strong mathematical aptitude (must successfully complete WCEBP mathematics test).
Added 34 mins ago
G
Service Desk Specialist
Genpact
Toronto, ON
- Full-time
Maintain high‑quality documentation, including requirements, process flows, configuration details, and test artifacts.
Added 35 mins ago
Outdoor Spa Operations Shift Lead
HR_RH
Whistler, BC
Ensure quality of all pools: test water samples, calculate and add chemicals as needed, monitor temperatures, and maintain cleanliness.
Added 35 mins ago
Outdoor Spa Operations Agent
HR_RH
Whistler, BC
Ensure quality of all pools: test water samples, calculate and add chemicals as needed, monitor temperatures, and maintain cleanliness
Added 49 mins ago
B&
Business Development Representative
Black & McDonald Limited
Stoney Creek, NB
- Full-time
…operational excellence and customer-focused solutions that stand the test of…
Added 1 hour ago
C
HR Technology Senior Analyst-EN
CAE
Montreal, QC
- Full-time
Configure, test, and deploy new functionality and enhancements based on business requirements.
Added 1 hour ago
IG
Stagiaire en conformité des produits, Hiver 2027***Product Compliance Intern, Winter 2027
IPEX Group
CA - IDS - Office
- Full-time
Participate in the plant training program on test methods and other CQPC processes.
Added 1 hour ago
A
Stagiaire en conformité des produits, Hiver 2027***Product Compliance Intern, Winter 2027
Aliaxis
CA - IDS - Office
- Full-time
Participate in the plant training program on test methods and other CQPC processes.
Added 1 hour ago
JE
Millwright
Johnson Electric
Stratford, ON · Mississauga, ON · Ancaster, ON · Canada - FPS Ancaster (General)
- Full-time
…refurbishing, installing, and commissioning industrial production and test equipment. The role supports reliable, safe, and efficient high-volume manufacturing operations through mechanical…
Added 2 hours ago
JI
*TEST
Justice Institute of British Columbia
New Westminster, BC
- $97,140 to $114,280 CAD / year
- Full-time
Added 2 hours ago
IG
Senior Cloud Engineer
Insight Global
Ottawa, ON · Kanata, ON
- $30 to $60 CAD / hour
- Contract
Design, develop, test, and maintain TOP platform components.
Added 3 hours ago
TS
Human Resources Analyst (Learning & Development) (12-month contract)
T&T Supermarket
Richmond, BC
- $44,000 to $55,000 CAD / year
- Contract
Added 3 hours ago
C
Director, Inclusion - External Partnerships
CIBC
Toronto, ON
- Full-time
Added 3 hours ago
C
Director Inclusion - Data, Insights & Operations
CIBC
Toronto, ON
- Full-time
We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
Added 3 hours ago
C
Director Inclusion, Employee Engagement
CIBC
Toronto, ON
- Full-time
Added 3 hours ago
Production Worker
Smurfit Westrock
Winnipeg, MB
All successful applicants must be able to have satisfactory criminal background check results, pre-employment medical results and a Clear Drug Test. Smurfit Westrock pays for these services.
Added 3 hours ago
E
Analyste QA senior, SDET – Tests de paiements, d’API et d’événements / Senior QA Analyst, SDET – Payments, API & Event Testing
Expleo
Montreal, QC
- Contract
…comme Kafka. Vous concevrez et exécuterez des scénarios de test, validerez les intégrations, gérerez les anomalies et contribuerez à renforcer la qualité tout au long du cycle de livraison.…
Added 3 hours ago
PH
Booking Clerk, Medical Imaging
Providence Healthcare
Vancouver, BC
- Other
…nursing units, and departments to request patient records and test results. Confirms appointments with patients and transmits medical information and test results to relevant…
Added 3 hours ago
CB
Electrical Foreperson
CapWest Build
Vancouver, BC · Kovac Electric
- Full-time
Test electrical equipment and components for continuity, current, voltage and resistance;
Added 3 hours ago
TF
Before and After Early Childhood Educator
Today's Family Early Learning and Child
Burlington, ON
- Full-time
Record of up-to-date Immunizations (TB Test, Tetanus, Polio, MMR)
Added 3 hours ago
C
Cook - Outtakes on Yonge
Cineplex
Toronto, ON
- Part-time
We are currently recruiting a Cook for the food service area of our test kitchen Outtakes on Yonge at Cineplex Home Office, 1303 Yonge Street in Toronto, Ontario M4T 2Y9.
Added 3 hours ago
C
HR Technology Senior Analyst
CAE
Montreal, QC
- Full-time
Configure, test, and deploy new functionality and enhancements based on business requirements.
Added 4 hours ago
I
Logistics & Inventory Coordinator
Inpho
Ottawa, ON · Kanata, ON
- $75,000 to $90,000 CAD / year
- Full-time
Sensitive Handling: Execute the safe handling of high-value test equipment and semiconductor materials, including wafers, die, and packaged chips. Ensure strict adherence to ESD…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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