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Added 44 mins ago
Structural Design Engineer (Intermediate)
Hydro One Networks Inc
Toronto, ON
Lead the structural design and technical delivery of major transformer, switching, frequency changer, condenser station, and generating station projects. Collaborate with multidisciplinary…
Added 1 hour ago
J
Lead Transmission Line Engineer - Grid
Jobgether
Canada
- $146,996 to $192,932 CAD / year
- Full-time
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Lead Transmission Line Engineer – Grid based in Canada.
Added 1 hour ago
C
Principal Machine Learning Engineer, AISWP (Hybrid)
Cisco
Vancouver, BC
- Full-time
Join our team as a Principal Forward Deployed Engineer to shape the future of our AI-powered platforms. You will:
Added 1 hour ago
M
Senior Software Engineer - Customer Portfolio Enablement
Marqeta
Remote, Canada
- Full-time
- Remote
Marqeta is looking for a talented Senior Software Engineer to deliver resilient and sustainable software projects from design to implementation and rollout. You will execute on defined…
Added 2 hours ago
W
Associate Technical Consultant
Worley
Calgary, AB
- Full-time
The Principal Process Automation & Controls Engineer is responsible for providing control system engineering support for industrial facilities and projects. The role requires an…
Added 2 hours ago
H
Project Engineer - Area Lead (Subsurface and Infrastructure)
Hydrostor
Toronto, ON
- $110,000 to $150,000 CAD / year
- Full-time
Title: Project Engineer – Area Lead (Subsurface and Infrastructure)
Added 3 hours ago
W
Senior Environmental Scientist / Engineer / Technologist
Worley
Calgary, AB
- Full-time
As a Senior Environmental Scientist / Engineer / Technologist, you will play a key role in leading contaminated site assessment and remediation programs across Alberta. This role blends…
Added 3 hours ago
FT
Senior Network Engineer
Franklin Templeton
Toronto, ON
- Full-time
You will resolve complex incidents, lead root-cause analysis, and deliver sustainable solutions.
Added 3 hours ago
Staff Software Engineer, Backend Platform
Robinhood
Toronto, ON
As a Staff Software Developer, you will set technical direction and lead large, multi-team initiatives that improve how backend systems are developed and operated. You will design and guide…
Added 3 hours ago
W
Principal Electrical Engineer
Worley
Markham, ON · Oakville, ON
- Full-time
We are currently recruiting for a Lead Electrical Engineer to support one of our major projects in Ontario. Our team includes world class experts and dynamic go-getters. This is a full-time…
Added 3 hours ago
W
Senior Technical Consultant
Worley
Calgary, AB · Edmonton, AB
- Full-time
Lead the development, review, and implementation of Instrumentation & Controls (I&C) engineering deliverables for customer projects and operating facilities.
Added 3 hours ago
W
Process Engineer Level II
Worley
Vancouver, BC
- Full-time
The process engineer will lead or work with other lead engineers on the process design for projects and proposals in accordance with design standards or “understood” acceptable practices.
Added 3 hours ago
M
Senior Software Engineer - Backend
Microsoft
Vancouver, BC
- Full-time
The engineer in this role drives initiatives with company-level impact, ensuring our platform can continue to scale, evolve, and support future Microsoft Ads growth.
Added 3 hours ago
I
Software Engineer
Insight
Remote, Canada
- Full-time
- Remote
We are seeking a highly skilled and experienced Software Engineer to join Insight's Application Development department. This is a department role rather than a position on a single customer…
Added 3 hours ago
P
Portfolio Manager, Multi-Asset Wealth Solutions
Purpose
Toronto, ON
- Full-time
Lead full construction and management of the Founders and Builders funds
Added 4 hours ago
A
Data Engineer Analyst
Avanade
Toronto, ON
- Full-time
…across Avanade’s Business Intelligence practice. The role of Engineer is perfect for ambitious technologists passionate about working with the latest Microsoft cloud technology and…
Added 5 hours ago
E
Senior Structural Engineer
Entuitive
AB · Edmonton, AB
- $95,000 to $125,000 CAD / year
- Full-time
Entuitive is looking for a Senior Structural Engineer, based in our Edmonton office to be part of our Structural Engineering team. Take the opportunity to learn more about the structural…
Added 5 hours ago
W
Senior Environmental Scientist / Engineer / Technologist
Worley
AB · Edmonton, AB
- Full-time
As a Senior Environmental Scientist / Engineer / Technologist, you will play a key role in leading contaminated site assessment and remediation programs across Alberta. This role blends…
Added 5 hours ago
HR
Technical Safety Specialist
Hitachi Rail
Toronto, ON
- Full-time
Ability to lead and coordinate technical staff
Added 5 hours ago
HR
Technical Safety Specialist
Hitachi Rail
Burnaby, BC
- Full-time
Ability to lead and coordinate technical staff
Added 5 hours ago
X
Lead Engineer - Payments Platform
Xero
Remote, Canada
- Full-time
- Remote
Added 6 hours ago
M
Lead AI Solutions Engineer
McKesson
Mississauga, ON
- Full-time
The US Oncology Network is seeking a Lead AI Solutions Engineer (Forward Deployed Engineering) to drive the identification, design, prototyping, and validation of AI-enabled solutions that…
Added 6 hours ago
P
Senior Product Manager, Fund Management
Purpose
Toronto, ON
- Full-time
…compliance to solve the problems that matter most. You will lead from the front – not as a project manager tracking tickets, but as the person who understands the problem space deeply…
Added 6 hours ago
IG
Platform Engineer
Insight Global
Toronto, ON
- $120,000 to $140,000 CAD / year
- Full-time
Insight Global is looking for a Lead AI Engineer to join a leading bank based in Toronto. You will be part of the Cloud Engineering Infrastructure team supporting the platform operations.…
Added 6 hours ago
A
Information Technology - Lead Analytics Engineer, Analytics Engineering Excellence
Aritzia
Vancouver, BC
- Full-time
…empower self-serve analysis, reporting, and data science. As the Lead Analytics Engineer, you will play a pivotal role in designing and maintaining data models, applying data modeling…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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