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Added 1 min ago
JO
Territory Sales Manager Manitoba
JELD-WEN of Canada
Dufferin, MB
- Full-time
JELD-WEN is currently seeking a Territory Sales Manager Manitoba to join our growing team.
Added 1 min ago
FL
Key Account Manager - Aftermarket
FUCHS LUBRICANTS CO.
Cambridge, ON
- Full-time
…Automotive Aftermarket segment through a combination of strategic account management and direct market…
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General Manager
BGIS
Toronto, ON
- Full-time
The General Manager is a senior leadership role responsible for the overall success of one or more assigned client accounts. This position owns the client relationship, business…
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Accounting Manager I
Altec
Milton, ON
- Full-time
Lead the monthly close process for Altec Industries Ltd., including complex journal entries, account reconciliations, accruals, prepaids, payroll-related entries, bank and line-of-credit…
Added 1 min ago
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Account Manager
Grainger Canada
Saskatoon, SK
- Full-time
Account Managers will produce positive sales growth for a specific geography or vertical market with an average of 40-45 current accounts and average of $2M dollars annually. Use Grainger's…
Added 1 min ago
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Facility Manager III
BGIS
Vancouver, BC
- Full-time
…drive innovation for our clients’ businesses. Globally, we manager over 320 million square feet of client portfolios across 30,000+ locations in North America, Europe, Middle East,…
Added 1 min ago
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Facility Manager III - Future Opportunities
BGIS
Vancouver, BC
- Full-time
…drive innovation for our clients’ businesses. Globally, we manager over 320 million square feet of client portfolios across 30,000+ locations in North America, Europe, Middle East,…
Added 1 min ago
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Team Lead, Accounts Payable
SECURE
Calgary, AB
- Full-time
Reporting to the Senior Manager, AP & AR, the Team Lead, AP will play a key role within the Finance and Accounting team. This position will provide day-to-day leadership to the Accounts…
Added 17 mins ago
W
(CAN) Gérant de rayon, déchargement
Walmart
Baie-Comeau, QC
- Full-time
…merchandise all in a safe and clean environment. This Department Manager will function as a lead of a team to strategically plan and execute duties based on workload and operational…
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(CAN) Customer Service Manager (Part Time)
Walmart
Merritt, BC
- Part-time
Working as a Customer Service Manager at Walmart Canada is a great opportunity to build strong leadership and operational skills in a fast paced retail environment. In this role, you lead…
Added 17 mins ago
TC
District Sales Manager
TopBuild Corp.
Calgary, AB
- Full-time
Silvercote Canada is looking for a District Sales Manager for the Prairie region. The primary responsibility of an DSM is to increase sales revenues and margins through effective territory…
Added 17 mins ago
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Client Advisor
RBC
Sudbury, ON
- Part-time
…capabilities, you can build a great career with us as a future Account Manager/Banking…
Added 31 mins ago
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Senior Product Manager, Digital Assets Squad
Purpose
Toronto, ON
- Full-time
Purpose Unlimited is looking for a Senior Product Manager to bring dedicated, full-time leadership to the Digital Assets Squad - owning the roadmap, the figures of merit, and the ship date…
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Senior Product Manager, Fund Management
Purpose
Toronto, ON
- Full-time
As Sr. Product Manager, Fund Management, you will own the product vision, roadmap, and delivery for this squad. You will collaborate with other teams to decide what gets built and in what…
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Crew Chief, Grande Prairie
Midwest
Grande Prairie, AB
- Full-time
Working under the supervision of a Project Manager and/or Land Surveyor. Duties include, but are not limited to, the following:
Added 31 mins ago
CE
Operator – Process
Canadian Energy Insight Inc.
Alder Flats, AB
- Internship
Spartan is a modern energy company offering a comprehensive benefits program including a Flex Spending Account; a competitive total compensation package including an Employee Stock Purchase…
Added 31 mins ago
VP
Industrial Automation Specialist
VANGUARD POWER LTD
Chilliwack, BC
- Full-time
A plant maintenance manager calls at 06:40: the line is down, the PLC shows a fault, the operator has already tried cycling power. You are the person who walks in with the drawings and a…
Added 31 mins ago
MS
Territory Manager
Marks Supply Inc.
Barrie, ON
- Full-time
The Territory Manager is responsible for driving sales growth and market penetration by managing relationships with new and existing assigned customers. Key responsibilities include…
Added 31 mins ago
VS
Registered Practical Nurse (RPN) (Part-time) - Canterbury Place (2026-10884)
Verve Senior Living
Toronto, ON · North York, ON
- Part-time
Carries out planned assignments as designated by the Health and Wellness Manager/Director of Care/ Health and Wellness Supervisor, or designate, for effective resident care, taking into…
Added 31 mins ago
MS
Territory Manager
Marks Supply Inc.
Burlington, ON
- Full-time
The Territory Manager is responsible for driving sales growth and market penetration by managing relationships with new and existing assigned customers. Key responsibilities include…
Added 31 mins ago
IC
Internship – Digital Marketing & Communications Capacity Development and Implementation Bureau (CDI)
International Civil Aviation Organization
Montreal, QC
- Full-time
Under the supervision of the Marketing Manager and with guidance from members of the Marketing Team, the intern will contribute to these activities while gaining practical experience in…
Added 31 mins ago
MS
Territory Manager
Marks Supply Inc.
Vaughan, ON
- Full-time
The Territory Manager is responsible for driving sales growth and market penetration by managing relationships with new and existing assigned customers. Key responsibilities include…
Added 31 mins ago
VS
Licensed Practical Nurse - Alberta (West) (2026-10619)
Verve Senior Living
Calgary, AB
- Other
Carries out planned assignments as designated by the Health and Wellness Manager/Director of Care/ Health and Wellness Supervisor, or designate, for effective resident care, taking into…
Added 31 mins ago
TU
Business Development Manager
The Urban Painter
Calgary, AB
- Full-time
The Business Development Manager will divide their focus approximately equally between leading our sales team and developing new commercial B2B opportunities. You will coach and support our…
Added 31 mins ago
M
Crew Chief, Calgary
Midwest
Calgary, AB
- Full-time
Working under the supervision of a Project Manager and/or Land Surveyor. Duties include, but are not limited to, the following:

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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