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Added 49 mins ago
K
Head of Growth & Marketing – Canada
Kurage
Montreal, QC
- Full-time
As Kurage accelerates its expansion across Canada, our commercial strategy focuses on two priority therapeutic areas:
Added 49 mins ago
V
Brand Manager
Valnet
Montreal, QC
- Full-time
Valnet is seeking a Brand Manager to own the commercial, financial, and operational performance of one or more digital brands on the Screen portfolio. This role blends strategic P&L…
Added 1 hour ago
WL
Food Service Associate (Full-Time)
Wilfrid Laurier University
Waterloo, ON
- Full-time
Maintaining open communication with the Catering Manager in regards to catering orders, inventory needs, etc.
Added 1 hour ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
…across demand generation, paid, lifecycle, email, marketing operations, and online reputation…
Added 1 hour ago
O
Revenue Enablement Specialist, XDR
Owner.com
Remote, Canada
- Full-time
- Remote
Program Ownership & Strategy: Own the XDR Enablement Roadmap, Quarterly Plans, and Monthly Sprints. Continuously iterate on programs based on rep performance, manager feedback, and business…
Added 2 hours ago
TG
Senior Information Analyst, Investigative Services (12 Months Contract)
TMX Group
Toronto, ON
- $30 to $35 CAD / hour
- Full-time
Assist IS Manager in gathering team statistics and preparing performance reports. Monitor turnaround times for Capital Formation to ensure that regulatory reporting requirements are being…
Added 2 hours ago
LA
Lead Solution Architect
Legislative Assembly of Ontario / Assemblée législative de l’Ontario
Toronto, ON
- Full-time
…Legislative Assembly, with innovation and excellence in parliamentary operations? At the Office of the Assembly, we're not just supporting Parliament; we’re a dynamic team dedicated to…
Added 2 hours ago
Manager HR Systems
Region of Waterloo
Kitchener, ON
Develops and implements employee life cycle review strategy to automate and improve HR services.
Added 2 hours ago
TG
Senior Information Analyst, Investigative Services (12 Months Contract)
TMX Group
Toronto, ON
- $30 to $35 CAD / hour
- Full-time
Assist IS Manager in gathering team statistics and preparing performance reports. Monitor turnaround times for Capital Formation to ensure that regulatory reporting requirements are being…
Added 3 hours ago
A
Content Marketing Manager (12 months contract)
Amilia
Montreal, QC
- Full-time
We’re looking for a Content Marketing Manager to join our team on a 12-month contract and own our content engine from strategy through execution. You'll run a high-volume webinar program,…
Added 3 hours ago
KP
Senior Marketing Manager
Kingfisher Pacific Resort & Spa
Courtenay, BC
- Contract
Kingfisher Pacific Resort & Spa is seeking an experienced, senior-level Marketing Manager to lead the resort's marketing function for an 18-month maternity leave coverage, with the…
Added 3 hours ago
CC
Account Executive
Cheil Canada
Mississauga, ON
- $55,000 to $60,000 CAD / year
- Full-time
…clients. You will be responsible for managing the day-to-day operations of campaigns, from strategy development to creative execution and reporting. You will collaborate closely with…
Added 5 hours ago
DG
Manager, Learning Systems
Doane Grant Thornton LLP
Toronto, ON
- Full-time
Are you our new Learning Technology & Operations Manager
Added 5 hours ago
SIC - Collective Reflections Editor (w)
Alma Mater Society of Queen's University Inc.
Kingston, ON
Ensure all content aligns with Collective Reflections’ mandate and represents diverse voices and experiences within the Queen’s and Kingston communities.
Added 5 hours ago
Health Records Clerk - Health Information
Women's College Hospital
Toronto, ON
Healthcare Revolutionized 2030 is our roadmap to the future. Our strategy is built on the pledge that the founders of our hospital made 140 years ago and reaffirms our commitment to…
Added 6 hours ago
PA
Community & Social Media Specialist
Pulp and Press
London, ON
- Full-time
…closely with the Marketing Director, Senior Customer Service Manager, Graphic Designers, and Operations to keep Protein Candy engaging and customers of both brands…
Added 7 hours ago
CU
Account Executive
CHEIL USA
Mississauga, ON
- $55,000 to $60,000 CAD / year
…clients. You will be responsible for managing the day-to-day operations of campaigns, from strategy development to creative execution and reporting. You will collaborate closely with…
Added 7 hours ago
CO
Analyst, WFM Business Systems (Workforce Management Business Systems Analyst)
City of Brampton
Brampton, ON
- Full-time
Reporting to the Manager, Enterprise Corporate Systems, this position will participate in a major City-wide project to implement an application that will deliver automation and transform…
Added 7 hours ago
AF
Marketing Events Specialist
Armstrong Fluid Technology
Toronto, ON
- Full-time
…medium-sized events end to end, connecting each event back to brand strategy and business objectives. This person doesn't wait for direction on what an event should accomplish, they figure…
Added 8 hours ago
G
Maketing Manager
GluteNull
Port Coquitlam, BC
- Full-time
Role Description The Marketing Manager will oversee day-to-day marketing activities to grow brand awareness and drive sales across digital and traditional channels. This strictly in-house…
Added 8 hours ago
HR
Porter
Humber River Health
ON · Greater Toronto Area, ON
- Other
…through Technology and Community Connection frame our Research…
Added 12 hours ago
NB
Branch Manager
National Bank of Canada
Dolbeau-Mistassini, QC
- Full-time
As an Advice Centre Manager, you’ll manage your branch and play a strategic role by guiding your team and helping each member achieve their objectives. With an approach focused on listening…
Added 12 hours ago
G
Marketing Associate Intern, Severe Asthma & Nasal Polyps - Mississauga or Montreal
GSK
Hamilton, ON · Mississauga, ON · Oakville, ON · Toronto, ON · Montreal, QC
- $31,980 to $79,950 CAD / year
- Full-time
…to omnichannel marketing execution, performance analytics, content operations, budget coordination and cross-functional project management. You will support the development and delivery of…
Added 14 hours ago
T
Senior Manager, Commercial Operations
Takeda
Toronto, ON · CAN - Toronto Head Office
- Full-time
The Senior Manager, Commercial Operations leads the operating rhythm, governance, and cross-functional execution that enable the effectiveness of the Canadian commercial organization and…
Added 17 hours ago
TD
Sales Manager
Target Digital Canada
Vancouver, BC
- Full-time
…commercial and residential buildings, integrating hardware, dynamic content, and creative services into one seamless…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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