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Added 9 mins ago
KC
Operations manager - trade, broadcasting and other services
KIAN CREATIONS
Brantford, ON
- From $100,000 CAD / year
- Full-time
- On-site
Allocate material, human and financial resources to implement organizational policies and programs
Added 33 mins ago
BC
Construction general manager
Buildtech Contracting Inc.
Richmond, BC
- $60 to $61 CAD / hour
- Full-time
- On-site
Allocate material, human and financial resources to implement organizational policies and programs
Added 34 mins ago
SH
Restaurant general manager
Subway Harbour Landing
Regina, SK
- From $42.4 CAD / hour
- Full-time
- On-site
Allocate material, human and financial resources to implement organizational policies and programs
Added 38 mins ago
S
Restaurant general manager
Subway
Regina, SK
- From $42.4 CAD / hour
- Full-time
- On-site
Allocate material, human and financial resources to implement organizational policies and programs
Added 39 mins ago
TA
Restaurant general manager
TCBY AND SUBWAY RESTAURANT
Regina, SK
- From $42.4 CAD / hour
- Full-time
- On-site
Allocate material, human and financial resources to implement organizational policies and programs
Added 42 mins ago
Assistant Marketing Manager, Häagen-Dazs
Nestle Operational Services Worldwide SA
Toronto, ON · North York, ON
As Assistant Marketing Manager, Häagen-Dazs, you’ll play a meaningful role in shaping how one of the world’s most iconic premium brands shows up in Canada. This is a hands-on brand role…
Added 1 hour ago
RP
General manager - goods production, utilities, transportation and construction
Reston Packaging Solutions
Etobicoke, ON
- From $62.5 CAD / hour
- Full-time
- On-site
Allocate material, human and financial resources to implement organizational policies and programs
Added 1 hour ago
Daycamp Site Director
YMCA of Northeastern Ontario
Sudbury, ON · Greater Sudbury, ON
Under the leadership of the Manager of Day Camps & Community Development, the Team Lead – Day Camp is responsible for assisting with the planning and development of day camp programs and…
Added 1 hour ago
HR (Plant) - Human Resources Generalist
Voyant Beauty
Toronto, ON
The Human Resource Generalist is responsible for supporting the HR Manager in managing the day-to-day operations of the HR Department while fostering a positive, pro-employee culture. The…
Added 1 hour ago
AA
Operations general manager
Atlas Auto Body Ltd
Surrey, BC
- From $46.5 CAD / hour
- Full-time
- On-site
Allocate material, human and financial resources to implement organizational policies and programs
Added 1 hour ago
RM
Manager, Human Resources
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
Ross Memorial Hospital is seeking an experienced and highly motivated HR Manager to join our Human Resources team. This is an exciting opportunity for a practical, hands-on HR professional…
Added 1 hour ago
EC
Level 2 Caregiver (2 Positions) – Closed Internal/Band Member Competition
Enoch Cree Nation
Enoch, AB
- Full-time
Please submit cover letters & resumes to the Human Resources Department
Added 1 hour ago
EC
OHS Department Interim Occupational Health and Safety Manager – Open Competition (12 Month Term)
Enoch Cree Nation
Enoch, AB
- Full-time
Lead and direct staff in duties about occupational health and safety, and ensure all policies and procedures are followed by the Human Resources department or any other policies implemented.
Added 2 hours ago
OI
ECE Instructor
Oxford International
Halifax, NS
- $59,280 CAD / year
- Full-time
ECE Instructor (full-time) – ECE Program will support the Program Manager – ECE Program to oversee and be responsible for all Academics, Compliance, and Management of the ECE Program;…
Added 2 hours ago
P
Technology Strategy & Transformation, Manager
PwC
Calgary, AB
- Full-time
…overall business objectives to increase utilisation of technology resources, driving competitive…
Added 2 hours ago
PH
Translation Services Coordinator
Public Health Ontario
Toronto, ON
- Full-time
Supports manager in development and implementation of PHO operational policies, processes, best practices, tools and resources to promote compliance with FLS.
Added 2 hours ago
SN
104R2-26-3 Indigenous Transitions Facilitator
Six Nations
Ohsweken, ON
- Full-time
Applicants from Six Nations and other First Nations will be given preference to deliver programs and services in a First Nations community.
Added 2 hours ago
NB
BANKING ADVISOR
National Bank of Canada
Saint-Hyacinthe, QC · St-Hyacinthe, QC
- Full-time
…depending on team availability. This position reports to the Branch Manager. On a day-to-day basis, you’ll work with a team of experts specializing in investment, mortgage financing, and…
Added 2 hours ago
NB
BANKING ADVISOR
National Bank of Canada
Saint-Marc-des-Carrières, QC
- Full-time
…depending on team availability. This position reports to the Branch Manager. On a day-to-day basis, you’ll work with a team of experts specializing in investment, mortgage financing, and…
Added 2 hours ago
NB
Chief Analyste, Financial Performance
National Bank of Canada
Montreal, QC
- Full-time
You are part of a passionate team in Financial Performance Management and will report to Senior Manager. Our team stands out for its analytical, forward-looking and value-creating approach.…
Added 2 hours ago
NB
Banking Advisor
National Bank of Canada
Beloeil, QC
- Full-time
…depending on team availability. This position reports to the Branch Manager. On a day-to-day basis, you’ll work with a team of experts specializing in investment, mortgage financing, and…
Added 2 hours ago
NB
Salesforce Application Architect
National Bank of Canada
Montreal, QC
- Full-time
In the commercial CRM sector, you are part of a team of 12 colleagues reporting to the Senior Manager – commercial CRM it Delivery. Our team stands out for the quality of its deliverables,…
Added 2 hours ago
NB
Banking Advisor
National Bank of Canada
Longueuil, QC
- Full-time
…depending on team availability. This position reports to the Branch Manager. On a day-to-day basis, you’ll work with a team of experts specializing in investment, mortgage financing, and…
Added 2 hours ago
NB
Banking Advisor
National Bank of Canada
Boisbriand, QC
- Full-time
…depending on team availability. This position reports to the Branch Manager. On a day-to-day basis, you’ll work with a team of experts specializing in investment, mortgage financing, and…
Added 2 hours ago
NB
BANKING ADVISOR
National Bank of Canada
Boucherville, QC
- Full-time
…depending on team availability. This position reports to the Branch Manager. On a day-to-day basis, you’ll work with a team of experts specializing in investment, mortgage financing, and…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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