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Added 9 mins ago
PL
Administrative manager
PINTO LEGAL
Westmount, QC
- From $35 CAD / hour
- Full-time
- Contract
- On-site
Manage the operations of a department providing several administrative services
Added 10 mins ago
ES
Pharmacy Operations & Product Advisor - 14 Months Mat Leave Contract-Express Scripts Canada
Express Scripts Canada
Mississauga, ON
- Full-time
The Pharmacy Operations & Product Advisor supports operational continuity and product enablement through the coordination of operational, system, process, and business activities. The role…
Added 10 mins ago
HT
IT Internal Auditor
Husky Technologies
Bolton, ON
- Full-time
…efficiency and effectiveness in financial processes, business operations and major initiatives. You will play a key role within the Internal Audit Department to test the effectiveness of…
Added 10 mins ago
CC
Sales Representative- Permanent Full-Time - (Supply Chain and Logistics B2B) - British Columbia
Chit Chats
Vancouver, BC
- Full-time
Work with Sales Manager, Data, Product, and Operations to support more complex pricing or service-fit questions.
Added 10 mins ago
HT
Manager, Internal Controls
Husky Technologies
Bolton, ON
- Full-time
Working with Internal Audit and the global Finance and Operations teams, the Manager, Internal Controls will play a critical role in Husky’s global financial reporting. This includes the…
Added 10 mins ago
AG
Senior Interpreting Project Manager
Acolad group
Montreal, QC
- Full-time
At Acolad, every position is key to our global growth: we know that we will only succeed if our people succeed.
Added 10 mins ago
S
Restaurant manager
Subway
Mattawa, ON
- From $37 CAD / hour
- Full-time
- On-site
Added 11 mins ago
EI
Food services manager
EVENT INDUSTRIES INC.
High River, AB
- From $37.5 CAD / hour
- Full-time
- On-site
Added 22 mins ago
BK
Restaurant manager
Burger King
Prescott, ON
- From $57,138 CAD / year
- Full-time
- On-site
Plan, organize, direct, control and evaluate daily operations
Added 23 mins ago
BK
Restaurant manager
Burger King
Chatham, ON
- From $56,160 CAD / year
- Full-time
- On-site
Plan, organize, direct, control and evaluate daily operations
Added 25 mins ago
Sr. Mgr, Regional Network Impl
Rogers Communications
Surrey, BC
Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each…
Added 25 mins ago
M(
Responsable des ventes internes - Entreprises
MaintainX (An Autodesk Company)
Remote, Canada
- $136,000 to $220,000 CAD / year
- Full-time
- Remote
…Volvo, use MaintainX to cut unplanned downtime and run better operations, across 13.9 million managed assets and 79.5 million completed work…
Added 25 mins ago
Senior Connectivity Partnership Manager
Geotab
Oakville, ON · Toronto, ON · Waterloo, ON
…options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages…
Added 26 mins ago
DV
Restaurant assistant manager
DC Ventures Inc.
Afton Station, NS
- From $20 CAD / hour
- Full-time
- On-site
Added 29 mins ago
GM
Food services manager
Guac Mexi Grill
Charlottetown, PE
- From $31 CAD / hour
- Full-time
- On-site
Added 33 mins ago
F
Store manager - retail
FIELDS
Salt Spring Island, BC
- Full-time
- On-site
Added 34 mins ago
GS
Engineering manager
Groupe Sector Canada Incorporation
Montréal, QC
- $130,000 to $150,000 CAD / year
- Full-time
- On-site
Added 40 mins ago
GM
restaurant manager
Guac Mexi Grill
Thompson, MB
- Full-time
Added 40 mins ago
T
Public Relations Communications Manager
Turo
Toronto, ON
- $86,000 to $107,000 CAD / year
- Full-time
The Public Relations Communications Manager will tell the Turo story on a day-to-day basis in Canada and highlight how Turo is reinventing car rental to unlock independence for all.
Added 48 mins ago
GM
Bakery manager - retail
Grey Matlock Bakery
Brampton, ON
- From $43.3 CAD / hour
- Full-time
- On-site
Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
Added 54 mins ago
GM
Bakery manager - retail
Grey Matlock Bakery
Mississauga, ON
- From $43.3 CAD / hour
- Full-time
- On-site
Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
Added 55 mins ago
EK
Earls Takeout & Delivery Team Member
Earls Kitchen + Bar
Whistler, BC
- $18.25 to $20 CAD / hour
- Part-time
…is a key part of an exciting and growing part of our daily operations. Our ability to provide 5 star take out experiences differentiates ourselves from others in premium casual food…
Added 55 mins ago
TH
Assistant manager, restaurant
Tim Hortons
Antigonish, NS
- From $21.95 CAD / hour
- Full-time
- On-site
Plan, organize, direct, control and evaluate daily operations
Added 55 mins ago
D
Senior Account Manager, Healthcare
Desjardins
Toronto, ON
- Full-time
Act as an account manager by serving as a key intermediary between the business centre and members and clients. Ensure proper usage and updating of, as well as satisfaction with the…
Added 1 hour ago
CM
Assistant department manager - retail
Creekside Market
Whistler, BC
- $26 to $30 CAD / hour
- Full-time
- On-site

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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