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Gestionnaire de programme senior, Stratégie commerciale des nouveaux produits | Senior Program Manager, New Product Commercial Strategy
Pratt & Whitney
Longueuil, QC
- Full-time
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HN
Maintenance Supervisor (Afternoon Shift)
Hartmann North America
Brantford, ON
- $90,000 to $130,000 CAD / year
- Full-time
…Maintenance department. Working closely with the Maintenance Manager and Operations team, the successful candidate will be expected…
Added 1 min ago
OH
Manager, Transplant Services
Ontario Health | Santé Ontario
ON · Ontario, Canada
- Full-time
The Manager leads organ-specific program portfolios and works closely with leadership to drive policy development, program enhancements, and operational improvements that strengthen system…
Added 1 min ago
OH
Project Manager, Enterprise Project Management Office
Ontario Health | Santé Ontario
ON · Ontario, Canada
- Full-time
Flexible health care or wellness spending accounts, plus an inclusive program to support your overall well-being
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PM
Clerk III - Nutrition Services
Prairie Mountain Health
Brandon, MB
- Full-time
Under the supervision of the Area Manager or Manager, Nutrition Services, the Clerk III Nutrition Services is responsible for the provision of a variety of clerical and administrative…
Added 1 min ago
DO
Case Manager, Ontario Works
District of Sault Ste. Marie Social Services Administration Board
Sault Ste. Marie, ON
- Full-time
…to join our team based in Sault Ste. Marie as temporary Case Manager within the Ontario Works Division. The primary function of the Case Manager is to assist and support applicants and…
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PM
Administrative Assistant
Prairie Mountain Health
Neepawa, MB
- Full-time
Under the general supervision of and responsible to the Director/Regional Manager/Manager; the Administrative Assistant is committed to the vision, mission, values and strategic priorities…
Added 1 min ago
J
Manager I, Sales Development
Jobgether
Canada
- Full-time
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Manager I, Sales Development based in Canada.
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PM
Mental Health Liaison Nurse - Nurse III
Prairie Mountain Health
Dauphin, MB
- Full-time
…room treatment and support in conjunction with mental health program and/or emergency department…
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Advisor, Talent Management
Glencore
Sparwood, BC
- $85,000 to $100,200 CAD / year
- Full-time
Reporting to the Manager Talent Development, Performance & Succession, the Advisor, Talent Managementwill be responsible for providing insights and support for the development,…
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TH
Associé(e) à la peinture (temps partiel)
The Home Depot Canada
Levis, QC · Saint-Lambert-de-Lévis, QC
- Part-time
Using empowerment program when necessary to satisfy customers
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TH
Associé(e) aux vente, revêtement de sol (temps partiel)
The Home Depot Canada
Victoriaville, QC
- Part-time
Using empowerment program when necessary to satisfy customers
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Manager- Programs, Profitability
Bombardier
Montreal, QC
- Full-time
With our employees’ well-being top of mind, we offer a comprehensive and competitive Benefits Program, which includes the following:
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OH
Lead, Clinical Programs and Enterprise Planning
Ontario Health | Santé Ontario
Toronto, ON
- Full-time
Flexible health care or wellness spending accounts, plus an inclusive program to support your overall well-being
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OH
Manager, Planning and Implementation
Ontario Health | Santé Ontario
Ottawa, ON
- Full-time
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LH
Tenant Support Worker
Lookout Housing and Health
Abbotsford, BC
- Internship
The Tenant Support Worker (TSW) reports to the Site Manager and works in accordance with the mission and philosophy of Lookout Housing and Health Society, including following Lookout’s Code…
Added 1 min ago
LH
Manager
Lookout Housing and Health
Vancouver, BC
- Full-time
…plan. Use of a vehicle is required to travel between sites. Manager is responsible for complying with and contributing to all aspects of health and safety…
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OH
Lead, Performance Management
Ontario Health | Santé Ontario
Toronto, ON
- Full-time
Flexible health care or wellness spending accounts, plus an inclusive program to support your overall well-being
Added 1 min ago
LH
Janitor/ Maintenance
Lookout Housing and Health
Vancouver, BC
- Internship
The Janitor Maintenance Worker reports to the Site Manager and works in accordance with the mission and philosophy of Lookout Housing and Health Society, including following Lookout’s Code…
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L
5794 - Store Manager
Lids
Timmins, ON
- $20.5 USD / hour
- Full-time
Added 1 min ago
LH
Harm Reduction Worker
Lookout Housing and Health
Surrey, BC
- Internship
The Harm Reduction Worker (HRW) supports Lookout’s Harm Reduction Program under the direction of the Program Manager. The HRW gives oversight of harm reduction supplies throughout the…
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Site Manager - Geco/Wilroy Mine Sites
Glencore
Manitouwadge, ON
- Full-time
We are seeking a Site Manager to have direct supervisory responsibility for consultants, contractors, the Water Treatment Plant Coordinator and Technician. Join our team as the Site Manager…
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LH
Medical Care Aid
Lookout Housing and Health
Abbotsford, BC
- Internship
Under the direction of the Program Manager or designate, the Medical Care Aide will provide support to guests with complex needs who may be experiencing deteriorating physical health, in…
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TH
Lumber Sales Associate: Part Time - SHAWNESSY
The Home Depot Canada
Calgary, AB
- Part-time
Using empowerment program when necessary to satisfy customers
Added 1 min ago
TH
Associé(e) dédié au Service PRO - Temps Plein - Disponible en tout temps
The Home Depot Canada
Saint-Jean-sur-Richelieu, QC · St-Jean-Sur-Richelieu, QC
- Full-time
Ensures orders are picked up and delivered by checking customer logbook. Trains and informs Store Associates about the Pro Program and encourages total store involvement.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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