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Added 36 mins ago
EH
Management Trainee
Enterprise Holdings
Port Coquitlam, BC
- Full-time
Whether you see yourself in sales, business development, customer service, retail management, or operations, as a manager in training, you can count on a career path with a clear beginning…
Added 1 hour ago
TS
Assistant Store Manager
The Salvation Army in Canada
Brantford, ON
- Full-time
Support the Store Manager in ensuring all cash operations are carried out according to Salvation Army Policy and Procedures and nightly deposits are secure
Added 1 hour ago
Renewals Specialist | Spécialiste des renouvellements
Alveole
Montreal, QC
Collaboration with our local Team Lead (Managers of operations of regions) will be critical to get context and use their boots on the ground to help in some conversations.
Added 1 hour ago
Sr. Account Manager - West
United Services Group
Vancouver, BC · Kelowna, BC · BC
…deliver exceptional partner and customer experiences, increase revenue per store, and improve retention…
Added 2 hours ago
ZG
General Manager / Head of Vision Care Canada
ZEISS Group
Toronto, ON
- Full-time
The GM’s key metrics are topline growth, P&L (revenue, MC and FCF), market penetration, brand fundamentals and GPTW scores.
Added 3 hours ago
SD
Post Office Manager, Hourly Full Time Flexible Shifts
Shoppers Drug Mart
Toronto, ON
- Full-time
…parcels) to Shoppers Drug Mart customers, maximizing department revenue and customer…
Added 3 hours ago
SE
Manager, DtC (Retail/Ecomm) Data Analytics
Samsung Electronics
Mississauga, ON
- Full-time
The Manager, DtC Data Analytics reports to the Director, DtC Strategy & Planning and plays a pivotal role in driving data-driven decision-making for the Omnichannel (eStore and SES stores)…
Added 3 hours ago
M
Manager, Lead Engagement
Medcan
Toronto, ON
- $85,122 to $117,042.75 CAD / year
- Full-time
We are seeking a Manager, Lead Engagement who wakes up every day with one mission: optimizing the lead funnel to maximize quality and conversion. This role is the engine behind our revenue…
Added 3 hours ago
CC
Sales Representative- Permanent Full-Time - (Supply Chain and Logistics B2B) - British Columbia
Chit Chats
Vancouver, BC
- Full-time
Reporting to the Sales Manager – Business Development, the Sales Representative will contribute directly to revenue growth by turning qualified opportunities into active shipping clients…
Added 3 hours ago
CC
Sales Representative- Permanent Full-Time - (Supply Chain and Logistics B2B) - Alberta
Chit Chats
Calgary, AB
- Full-time
Reporting to the Sales Manager – Business Development, the Sales Representative will contribute directly to revenue growth by turning qualified opportunities into active shipping clients…
Added 3 hours ago
CC
Sales Representative- Permanent Full-Time - (Supply Chain and Logistics B2B) - Ontario
Chit Chats
Toronto, ON
- Full-time
Reporting to the Sales Manager – Business Development, the Sales Representative will contribute directly to revenue growth by turning qualified opportunities into active shipping clients…
Added 3 hours ago
VC
Senior Functional Analyst, Business Systems & Integration
Vancouver Coastal Health
Vancouver, BC
- $46.39 to $66.68 CAD / hour
- Temporary
Reporting to the designated Regional Manager or Director, the Senior Functional Analyst leverages business and technical knowledge to ensure that assigned business systems effectively…
Added 3 hours ago
DS
Transportation fleet manager
Dasmesh School Winnipeg Inc.
West St. Paul, MB
- $30 to $35 CAD / hour
- Full-time
- On-site
Oversee the setting of transportation service rates and monitor revenue
Added 4 hours ago
T
Part-time Team Lead
Tilley
Vaughan, ON
- Part-time
The Team Lead partners and works with the Store Manager to achieve overall sales budgets and operating practices. Works within the sales and support teams for the achievement of customer…
Added 4 hours ago
T
Store Manager (Temporary – 6-Month Term)
Tilley
Vaughan, ON
- Full-time
We are growing! We are seeking Store Manager for our brand-new store opening in Vaughan, Ontario. The Retail Store Manager plays a pivotal role in ensuring exceptional customer experiences…
Added 4 hours ago
C
Part-Time Manager - Bayshore Shopping Centre
Claire's
Ottawa, ON
- $17 to $19 USD / hour
- Part-time
Own the Sales Game: Crush sales goals by delivering next-level customer experiences, upselling must-have accessories, and hyping up promos to drive revenue.
Added 4 hours ago
C
Sales Associate - St. Laurent
Claire's
Ottawa, ON
- $17 to $19 USD / hour
- Part-time
Own the Sales Game: Crush sales goals by delivering next-level customer experiences, upselling must-have accessories, and hyping up promos to drive revenue.
Added 4 hours ago
AD
Diagnostic Sales Manager (Ottawa, ON)
Antech Diagnostics
Ottawa, ON
- Full-time
The Diagnostic Sales Manager (“DSM”) will manage their territory market share, book of business, and growth goals by promoting, selling, and supporting Antech Reference Lab services,…
Added 5 hours ago
GA
Operations Manager, AX Metrotown
Giorgio Armani
Burnaby, BC
- Part-time
As an Operations Manager, you will also provide input on merchandising strategies and be accountable for the operations of the store. Your daily presence on the sales floor will provide you…
Added 6 hours ago
I
Project Manager Sr
Insight
Calgary, AB
- Full-time
As Project Manager Sr, you will be responsible for managing, directing and overseeing the operations and administration of assigned projects and programs. We will count on you to provide…
Added 6 hours ago
AL
Area Manager
Air Liquide Healthcare
Nanaimo, BC
- Full-time
The Area Manager will lead the business development and operations in their area pertaining to the Home Healthcare business including, but not limited to, respiratory and sleep apnea…
Added 7 hours ago
B
Associate Manager, Membership Marketing
BCAA
Burnaby, BC · *Head Office
- Full-time
We're looking for an Associate Manager, Membership Marketing to join our Marketing team on a fixed-term contract expected to end on July 14, 2028. In this role, you'll help drive Membership…
Added 7 hours ago
NI
Financial Accountant
NORSAT INTERNATIONAL INC
Aurora, ON
- $75,000 to $90,000 CAD / year
- Full-time
Analyze revenue, costs, gross margins, project profitability, and other financial information.
Added 7 hours ago
Founding BDR Manager
Kick
Toronto, ON
…this function (Rippling, Ramp, etc.). That means building a revenue machine with a human touch that strengthens our customers’ Kick experience from the first touchpoint. As an applied AI…
Added 7 hours ago
WB
Senior Analyst: Business Development
Whistler Blackcomb
Whistler, BC
- Full-time
…and renewing partnerships and business initiatives that drive revenue growth, guest visits, and differentiated resort…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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