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Added 5 mins ago
NC
Quantitative Portfolio Strategist
Nymbus Capital
Montreal, QC
- Full-time
Infrastructure & Automation: Design and maintain Python-based trading and allocation tools, integrating portfolio construction systems with Bloomberg and other venues. Enhance data…
Added 5 mins ago
Director, Systems & Data Transformation
Munich Re
Toronto, ON
Champion underwriter-centered design, process simplification, automation, and adoption to improve experience, quality, and cycle time
Added 19 mins ago
GC
Specialist, AutomationNew
Glencore Canada
Sparwood, BC
- $95,000 to $112,000 CAD / year
- Full-time
Reporting to the Senior Engineering Supervisor, the Specialist, Automation, Processing Systems is responsible for safely delivering and maintaining a diverse set of technology that is…
Added 19 mins ago
S
Senior PM
SynergyLoft
AB · Edmonton, AB
- $95 to $102 CAD / hour
- Contract
Our client, is seeking an experienced Senior Project Manager to lead complex technology and business transformation initiatives within the Supply Chain Management environment.
Added 19 mins ago
NC
Quantitative Portfolio Strategist
Nymbus Capital
Montreal, QC
- Full-time
Infrastructure & Automation: Design and maintain Python-based trading and allocation tools, integrating portfolio construction systems with Bloomberg and other venues. Enhance data…
Added 19 mins ago
ZS
Core Java Developer with E-trade Experience
Zodiac Solutions, Inc
Toronto, ON
- Full-time
We are seeking a highly skilled Senior Java Developer with AI experience to join the FIC Global Spread Products eTrading Technology team. The successful candidate will contribute to the…
Added 19 mins ago
SS
General Manager - Steel & Fabrication Industry
Summit Search Group
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Through a team of senior functional leaders, the GM builds a culture where safety, operational excellence, accountability, customer satisfaction, and continuous improvement are…
Added 35 mins ago
LC
Director, Procure-to-Pay
Loblaw Companies Limited
Brampton, ON
- Full-time
…financial governance, while driving process simplification, automation and continuous improvement. The Director will partner closely with Finance, Treasury, FP&A, Technology, Procurement,…
Added 35 mins ago
SS
Product Security Specialist II
Safe Software
Remote, Canada
- $102,000 to $115,000 CAD / year
- Full-time
- Remote
…SDLC integration, to supply chain security, incident response, developer enablement, AI governance, metrics, and compliance. We define the standards and strategic direction; Engineering…
Added 35 mins ago
T
Executive Operations Lead
TextLayer
Remote, Canada
- $100,000 to $150,000 CAD / year
- Full-time
- Remote
Experience as an executive assistant, chief of staff, operations manager, or office manager, ideally supporting senior leaders in a fast-moving company
Added 49 mins ago
EV
Specialist, Automation
Elk Valley Resources
Sparwood, BC
- $95,000 to $112,000 CAD / year
- Full-time
Reporting to the Senior Engineering Supervisor, the Specialist, Automation, Processing Systems is responsible for safely delivering and maintaining a diverse set of technology that is…
Added 49 mins ago
A
Senior Product Manager
Aimhire
Toronto, ON
- Full-time
🚀 We’re Hiring: Senior Product Manager – AI / Document Intelligence
Added 49 mins ago
ME
Electrical Engineer
Morson Edge
Burnaby, BC
- $60 to $75 CAD / hour
- Contract
Engage with BC Hydro’s senior engineering team where engineering problems are difficult, complex, or unusual to support BC Hydro’s management of engineering risk.
Added 49 mins ago
FI
Senior Simulation Scientist
Fulfillment IQ
Toronto, ON
- $115,000 to $145,000 CAD / year
- Full-time
Job Title: Senior Supply Chain Simulation Scientist
Added 49 mins ago
LC
Director, Procure-to-Pay
Loblaw Companies Limited
Brampton, ON
- Full-time
…financial governance, while driving process simplification, automation and continuous improvement. The Director will partner closely with Finance, Treasury, FP&A, Technology, Procurement,…
Added 49 mins ago
CP
Applications Administrator
Choice Properties
Toronto, ON
- Full-time
Reporting to the Senior Manager, Application Support, the Applications Administrator will be responsible for the maintenance and support of financial, real estate, and other business and…
Added 1 hour ago
P
Marketing Data Analytics Engineer (CA)
PointClickCare
Mississauga, ON
- Full-time
…executive-level reporting on marketing-sourced pipeline across the Senior Care and Acute & Payer…
Added 1 hour ago
EV
Specialist, Automation
Elk Valley Resources
Sparwood, BC
- $95,000 to $112,000 CAD / year
Reporting to the Senior Engineering Supervisor, the Specialist, Automation, Processing Systems is responsible for safely delivering and maintaining a diverse set of technology that is…
Added 1 hour ago
AC
Enterprise Data Governance Lead
Alberta Construction Safety Association
Edmonton, AB
- $88,000 to $94,900 CAD / year
- Full-time
…ownership of governance documentation and contributing to the automation, reporting, and processes that bring those standards into day-to-day practice, while complementing ACSA's existing…
Added 1 hour ago
Principal Product Acceleration Specialist - Auth0
Okta
Toronto, ON
…top end of the Global 2000 (G2K). In this highly technical, developer-centric leadership role, you will act as a trusted advisor to enterprise engineering, architecture, security, and…
Added 1 hour ago
A
Manager, Strategy and Executive Operations
Aplin
Saskatoon, SK
- Full-time
Looking for ways to improve processes and use technology, automation, and AI to make information, reporting, and workflows more effective when appropriate.
Added 1 hour ago
OI
206436 - Developer
Orion Innovation
Mississauga, ON
- Full-time
We are seeking a talented Senior Full Stack Software Developer to join our team for a Strategic Mobile Solutions Initiative focused on the development and deployment of advanced mobile…
Added 1 hour ago
HT
Director of Finance
Higher Talent | Executive Search & HR Consulting |
St. John's, NL
- Full-time
Modernize financial systems, reporting and workflow automation.
Added 1 hour ago
OI
206422 - Solution Architect
Orion Innovation
Montreal, QC
- Full-time
…telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and…
Added 1 hour ago
KG
Senior Java Low Latency Developer (Payments & Trading Platforms)
K&K Global Talent Solutions INC.
Mississauga, ON
- Full-time
Position: Senior Java Low Latency Developer (Payments & Trading Platforms)

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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