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Added 12 mins ago
FT
Senior Network Engineer
Franklin Templeton
Toronto, ON
- Full-time
…environment, you will work with modern networking technologies, automation, and global infrastructure and application teams to strengthen business-critical…
Added 28 mins ago
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Senior Technical Consultant
Worley
Calgary, AB · Edmonton, AB
- Full-time
Collaborate with automation, instrumentation, operations, and maintenance teams to improve system and process performance.
Added 56 mins ago
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Platform Solution Architect /Architecte de solutions de plateforme (Montreal/Toronto)
Slalom
Toronto, ON · Greater Toronto Area, Canada
- Full-time
We’re looking for a Senior Platform Engineer to join a North America-based team focused on delivering secure, scalable automation and cloud platforms. This role is about enabling teams to…
Added 1 hour ago
CT
Senior Network & Security Engineer
Charter Telecom
Burnaby, BC · Vancouver, British Columbia
- Full-time
We are seeking an experienced Senior Network & Security Engineer to design, implement, and support enterprise networks for clients. You will lead network projects from design through…
Added 1 hour ago
CT
Senior Network & Security Engineer
Charter Telecom
Calgary, AB
- Full-time
We are seeking an experienced Senior Network & Security Engineer to design, implement, and support enterprise networks for clients. You will lead network projects from design through…
Added 1 hour ago
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Intern, Developer (Winter 2027)
Bombardier
Mississauga, ON
- $17.95 to $31 CAD / hour
- Volunteer
Engineer backend automation scripts and data integration pipelines with Python and SQL, leveraging operational data to drive real-time insights and transformation on the shop floor.
Added 1 hour ago
Senior Product Cybersecurity Engineer - Platform Security
L3Harris Technologies
Montreal, QC
Job Title: Senior Product Cybersecurity Engineer – Platform Security
Added 2 hours ago
HR
Technical Safety Specialist
Hitachi Rail
Toronto, ON
- Full-time
Minimum 10 years of experience in a senior technical role in train control systems or automation in other industries such as aerospace, defense, automotive, medical or nuclear
Added 2 hours ago
HR
Technical Safety Specialist
Hitachi Rail
Burnaby, BC
- Full-time
Minimum 10 years of experience in a senior technical role in train control systems or automation in other industries such as aerospace, defense, automotive, medical or nuclear
Added 2 hours ago
WH
Digital Transformation Intern
WELL Health Technologies Corp
Toronto, ON
- Full-time
…Clinic Operations, to redesign how work gets done and apply automation and AI where they create the greatest value. The team is organized around four capabilities: Data, AI, Digital…
Added 2 hours ago
WH
Digital Transformation Intern
WELL Health Technologies Corp
Vancouver, BC
- Full-time
…Clinic Operations, to redesign how work gets done and apply automation and AI where they create the greatest value. The team is organized around four capabilities: Data, AI, Digital…
Added 2 hours ago
CT
Senior Network & Security Engineer
Charter Telecom
Victoria, BC
- Full-time
We are seeking an experienced Senior Network & Security Engineer to design, implement, and support enterprise networks for clients. You will lead network projects from design through…
Added 2 hours ago
CC
Operating Engineer
Cameco Corporation
Port Hope, ON
- Full-time
Valid 2nd Class TSSA Operating Engineer certification. Will consider a valid 3rd Class TSSA certification that can demonstrate progression to 2nd Class
Added 3 hours ago
M
Lead AI Solutions Engineer
McKesson
Mississauga, ON
- Full-time
The US Oncology Network is seeking a Lead AI Solutions Engineer (Forward Deployed Engineering) to drive the identification, design, prototyping, and validation of AI-enabled solutions that…
Added 3 hours ago
ES
Senior Site Reliability Engineer – AEM
Epsilon Solutions Ltd.
Toronto, ON
- Full-time
Senior Site Reliability Engineer – Adobe Experience Manager (AEM), CDN and Edge Delivery
Added 3 hours ago
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Senior Product Manager, Fund Management
Purpose
Toronto, ON
- Full-time
Added 3 hours ago
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Senior QA Automation Engineer (Playwright)
Yochana
Montreal, QC
- Full-time
Position Name – Senior QA Automation Engineer
Added 3 hours ago
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Senior Yocto Developer Toronto
Litmus
Remote, Canada
- Full-time
- Remote
We are looking for a highly skilled and passionate Senior Yocto & Linux Software Engineer to join our engineering team in Toronto. In this role, you will be responsible for developing,…
Added 4 hours ago
T
Senior AI Engineer (GCP/Vertex AI) Contract
TekRek
Canada
- Contract
This is a senior, hands-on AI/ML engineering contract on a lean delivery team that builds mainly on Google’s AI stack. The team has no business analysts and no separate UAT phase. Engineers…
Added 4 hours ago
NS
Senior Site Reliability Engineer (SRE) – CDN & Web Performance
N2P Systems
Toronto, ON
- Full-time
We are seeking a Senior Site Reliability Engineer (SRE) to help build and operate a modern, public-facing enterprise web platform delivered through Adobe Experience Manager (AEM) Edge…
Added 4 hours ago
BH
Sr. Engineer - P&C Asset Management
BC Hydro
Burnaby, BC
- Full-time
…join the Protection & Control (P&C) Asset Management team as a Senior Engineer. The P&C Asset Management team has responsibility for the following…
Added 4 hours ago
SI
Senior Cryptographic Protocol Engineer
SuperQubit Inc.
Markham, ON
- Full-time
Job Title: Senior Cryptographic Protocol Engineer
Added 4 hours ago
RI
Senior Full Stack Engineer - Java /
Rose International
Mississauga, ON
- Full-time
Job Title: Senior Full Stack Engineer - Java / AI
Added 4 hours ago
PF
Full Stack Engineer
PEOPLE FORCE CONSULTING INC
Quebec, QC
- Contract
People Force is looking for a Senior Full Stack Developer – Angular for a 1 year contract role with one of our client. This position is a hybrid position with onsite presence at our…
Added 4 hours ago
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Demand Generation Manager
Guusto
Canada
- Full-time
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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